Caribbean Region Responsible for leading wholesome snacks, crackers, salty snacks and frozen category growth at the region (Main brands: Pringles, Cheez It, Pop Tarts, Rice Krispies, Eggo, MorningStar Farms, Special K, Nutrigrain, Club, Toasteds, and other cereal bars/crackers) as develop annual category strategy with core initiatives to meet business and customer specific objectives along with category management team Lead, Design, and Communicate sharp, clear, strong plans and initiaties, directly useful for external distributors and internal stakeholders to make decisions that fulfills our business objectivesCooperate with internal cross functional stakeholders using collaborative & analytics tools as methods to define the adequate price and promo price srategy for each portfolio, market and in each seasonality to meet commercial clients growth plans.Analyze results and translate consumer data into meaningful consumer insightsDesign and implement as improve brand media platforms online/offline with the active cooperation of the media agency and category regional teamsCollaborate and led the design of new launches and marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences and maximize ROI, as to work with sales, trade marketing, customer service and logistics to implement timely each platformManage category/brand budget and ensure sales forecast accuracy versus the planned building block, to enable timely growth and sales suffiency

Within category development team, in charge of snacks brand's strategy, design and implement growth plans (short- long term)and overall core activities that enable brand's readiness to accomplish commercial targets (budget +470k USD, +1MM $Sales objecives, +5 countries,+5 local currencies). All efforts are design to increase Kelloggs $SOM in the region/ Financial kpis (top and bottom line) for the brands: Special K Bars, Pop Tarts, Rice Krispies Treats, Cheez It and other cereal bars. Category team actively works with commercial team as: customer development, customer marketing and finance, as one single team align end-to-end efforts. Without doubt a very dinamyc job were I get to be part of the extraordinary day -to- day Kelloggs efforts to brign all this wonderful snacks and joy to your home

Associate Brand Manager role within Category Development team at Ready to Eat Cereals.In charge of leading the growth, positioning, reach $SOM kpis and evolution of brands as: Corn Flakes, Komplete, All Bran and Special K in the region. Design and implementation of plans that consolidate, maximize brand’s growth; through new portfolio solutions, price strategy, post ROI analysis, alliances and brand positioning according to the different omnichannel/region needs

Within Category Development team, responsable for deliver and implemnt brand's core activities and readiness to accomplish commercial targets. Constant brand diagnosis with scaning data resources as tableau and internal sell out dashboards. Execute Brand's communcation strategy through our key partners as "Mediacom" and creative teams as "DDB Agency". Where we implement campaigns as CHK "Chocoleche", Zucaritas "Pura Garra", and others.

Active management in the main deliverables of the portfolio to enable the client's needs in a timely manner. Elaboration of competitive arena for enjoyment portfolio throughout the region, enabling visibility to the direct team for better decision making. Weekly sales analysis of brands performance (Choco Krispies, Corn Flakes, Frosted Flakes, Froot Loops, Special K, etc) to inform high management key insights to decision makingDirect core activities align with brands equity as for Special K on woman’s day, internally and external (with customers) Ideation, execution on Kids cereal brands core engagement activities with strategic partners as the Zoo (La Aurora)

I’m charge of B2B, B2C sales within the specialized coffee market. In charge of monthly sales and the growth pipeline/ algorithm in the region.

In charge of the design, implementation of the brand digital strategy and content. Among the different social touch points as Facebook and Instagram