As the Founder and CEO of Square Root Marketing Services Inc. I am responsible for driving the success and growth of the agency. Responsible for overseeing all aspects of the business, from strategy and client relationships to creative direction and financial management.

Responsible for the overall Corporate Resource Strategy, planning and execution for Celistics globally, reporting directly to the company CEO. Direct accountability for increasing brand awareness and consideration, public relations and communications strategy. Responsible to drive the Human Resources, Marketing, Communications & eCommerce strategy and ensure system-wide implementation of programs across all 16 offices of Celistics and Movilway. Develops and leads the Field Marketing, eCommerce and Public Relations structure. Supports the creation, development and execution of new customer acquisition strategies in Latin Americans markets aimed at growing Celistics brand and portfolio awareness and relevance in the region. Responsible for all recruiting, compensation and organizational development for all the companies in the group.

Responsible for managing the strategy and execution of multi-brand promotions, advertising, PR, and collateral programs for the Latin American region clusters and hotels. Responsible for managing and developing key relationships with strategic alliance marketing partners, including airlines, car rental, and credit card companies.

Leads and manages the overall marketing strategy, field execution, and product/ marketing for Avaya in Latin America. Responsible for the creation and implementation of integrated marketing and communications campaigns focused on three key aspects:1. Demand Generation- Ownership and Accountability of marketing demand generation efforts to contribute to sales results for all of Avaya’s Enterprise and SME segments- Managment of lead generation campaigns to drive quarterly revenue targets for both installed base and net new business as well as vertical segments including government, hospitality, and finance- Develops and implements co-marketing and demand generation campaigns with channels and distributors throughout Latin America.2. Sales Enablement - Leds development of tools to enable channels, business partners, distributors and sales teams effective selling. Tools included collaterals, ROI calculators, and customized online tools for Business Partners and Sales teams3. Branding (Advertising, Public Relations, and Web Interactive)- Oversees Public relations and communications campaigns for Avaya in Latin America - Manages advertising, media plan and branding strategy in key media in the region- Manages Web Interactive group focused on SEM, SEO, online marketing (web site and email communication strategy)

Responsible development and implementation of marketing communications campaign including internal communications, public relations, advertising, and executive though leadership:1. Corporate Marketing Strategy- Developed and implemented strategy and set functional policy and direction regionally. Managed a number of projects simultaneously supervising hand-on implementation - Boosted market share in Costa Rica and Central America to 45% through integrated marketing campaign to re-launch Costa Rica global operation center in 2006- Launched Panama Global Delivery Center comprehensive marketing campaign including Advertising, PR, lead management- Developed plan for the region by working with Regional Sales VPs and Country Managers. - Responsible for Corporate Social Responsibility initiatives and positioning of HP’s corporate messages in the region.2. Public Relations, Internal and Executive Communications- Developed the PR and Communications Strategy for the Latin American region for the Technology Solutions Group, with emphasis on the positioning of Enterprise Storage and Servers, HP Software, and Services (Consulting and Integration, Outsourcing, and Technology services).-Counseled HP regional management on communications issues and manages a team of 12 professionals as well as regional and local PR agencies- Developed and successfully implemented quarterly programs by product line and country, targeting key customers, resulting in increasing brand equity at major accounts across the region.- Managed of a PR budget and acted as company spokespeople for Latin American Region