Andrea Palesh Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York City Metropolitan Area

New York, Ny

Co-Director, producer, and founder of GPC Entertainment - a New York City based production company that specialized in song + dance variety acts. Produced and directed in productions at world renowned venues such as Feinstein's/54 Below (NYC), Stage773 in Chicago, The Cutting Room (NYC), The Duplex (NYC), and The Clocktower Cabaret (Denver).

• Social media and marketing strategy, implementation, ads, and analytics for luxury homeaccessories brand• On-air brand ambassador/host on E-Vine, a nationally broadcasted home shopping network

New York, New York, United States

- Created overall social media marketing strategy and execution for the 2021 BOOKING DANCE FESTIVAL showcases for APAP 2021- Worked closely with Producer and Director of JK&A, Jodi Kaplan, to deliver sophisticated aesthetics, clear messaging, and strategic content that suited the brand and current social media trends - Managed a team of interns to research best social media practices, content creation, and social media engagement.

Strategy, curation, and implementation of content and marketing initiatives for the Royal CaribbeanTalent and Head of Casting instagram accounts

Greater New York City Area

Social Media & Marketing Coordinator, Event Manager• Manage and execute email marketing campaigns, content creation, list management, & editorialcalendar• Strategically post content to Facebook, Twitter, and Instagram for multiple brands and conductmonthly analytical reports for all brands and social media platforms• Hire, train, and manage the Stage Door Connections Brand Ambassadors in key talking points,brand awareness, and product education

New York, Ny

• Developed and managed content for the Facebook, Twitter, and YouTube accounts, on a day-to-day basis, for L’Oreal USA brands including: Maybelline, Garnier, and Essie• Collaborated with the creative department to create specialized digital and social media campaigns from conceptualization to implementation• Created reporting system to present to clients that analyzed data for all brands’ social media outlets and competitors

* Developed social media strategy with Director of Marketing to build social media fan base, interact with fans, and create content for social media platforms that aligned with overall marketing and company goals* Created, managed, and analyzed all the content for 7 For All Mankind Facebook fan page, Twitter, YouTube, Foursquare, Polyvore, and blog (Denimdossier.com)* In six months, grew Facebook fan base by 252% and Twitter followers by 94% through strategic ad campaigns, giveaways, and partnerships* Wrote all the copy for ecommerce product on 7forallmankind.com* Developed protocol and best practices for international 7FAM Facebook fan pages

* Communicated and entertained editors from major national publications in the fashion industry to garner press for 7FAM shoes, handbags, and children's denim* Co-organized press previews which included tasks such as setting up the showroom, ordering flowers, inviting press, scheduling appointments, entertaining editors, and follow up appointments* Co-organized semi-annual sales meeting by meeting with production company, casting models, guest lists, and showroom setup * Wrote and compiled weekly and monthly reports on press clips including 7FAM and competitors

* Collected and analyzed press for the brands Miss Sixty, Energie, Sixty, and Killah * Assisted in the organization of the semi-annual Miss Sixty fashion show for NY fashion week which included compilation of contact lists, communication between Sixty SpA and third party agencies, monitoring the shipment and merchandising of fashion show samples, and collection of fashion show press * Conducted appointments and corresponded with editors and stylists in the fashion industry for editorial and press opportunities for top magazines and celebrities * Controlled the hiring and managing of interns for the marketing and PR department * Assisted the director of marketing with the coordination of events for advertising campaign shoots for Miss Sixty and Energie brands * Aided the PR and marketing department with fashion events including securing sponsors, on-site event contact, casting models, and fitting fashion show samples

* Maintained the sample closet and kept track of samples from four collections * Aided the marketing and PR department in planning the semi-annual fashion show, including celebrity research, run of show, and merchandising runway pieces * Assisted with administrative tasks such as product presentation boards, creating look books, and everyday office tasks