Andrea Torres Email & Phone Number

New York, NY, US

New York, NY, US

North Hollywood, CA, US

New York, US

• Earned 2nd promotion in 3 years as lead on cross-company marketing campaigns. Co-chair global production operations center of excellence (CoE) and facilitate marketing technology CoE. Shape and direct the execution of.
• ️ Sparked innovation and creativity by piloting artificial intelligence (AI) tools with a cross-brand team of creative staff and marketers.
• ️ Shaved 7 figures in expenses as lead on evaluation, selection, adoption, and alignment of new marketing project management platform and photo asset management solution.
• ️ Spearheaded company-wide marketing operations for the 2024 Super Bowl, the most-watched event in history with 123M viewers and the most-social telecast ever with 1.3B+ views.

New York, US

• After 2 years of building a best-in-class synergy marketing division, earned promotion to continue optimizing this valuable organizational engine and apply capabilities to new corporate priorities in addition to the.
• ️ Entrusted to steer rebrand from ViacomCBS to Paramount Global, managing agency relationships, liaising with legal teams, and directing cross-company alliances using playbook honed during 3 prior brand reinventions.
• ️ Made executive vision for centers of excellence concept an operational reality by establishing marketing production and marketing technology councils staffed by C-suite leaders.

New York, US

• Recruited by executive leader to help build new cross-company marketing function charged with advancing corporate priorities across all owned and operated brand assets. Built organizational capacity, workflows.
• ️ Led multimillion-dollar Paramount+ launch campaign, which culminated in the 2021 Super Bowl, managing the agency pitch process, go-to-market strategy, creative development, and cross-functional stakeholder.
• ️ Oversaw rebrand from CBS All Access to Paramount+ and launch campaign production activities during pandemic-related restrictions.
• ️ Delivered 7-figure annual savings and drove operational efficiencies across the entire marketing organization by introducing new spot delivery technology package to all brands in the portfolio.

New York, US

• Promoted due to excellent performance leading high-priority 360-degree marketing campaigns. ACHIEVEMENT HIGHLIGHTS:
• ️ Managed 2020 rebrand of Pluto TV, which included entirely new brand identity and positioning, from pitch process to execution.
• ️ Following acquisition, integrated Viacom and Pluto TV workstreams and led production of art and promotional assets across all brands.

New York, US

• Hired as a contractor at Comedy Central and quickly converted to full-time team member directing production projects. Managed budgets, resources, timelines, and cross-functional relationships to facilitate execution..
• ️ Spearheaded planning and execution for award-winning, critically acclaimed “Trump Presidential Twitter Library”— which debuted in NYC as a pop-up exhibit—for The Daily Show with Trevor Noah.
• ️ Project managed Comedy Central’s 2018 brand refresh to strengthen brand attribution and equity through a cohesive design approach.

London, GB

• Joined boutique production company as a coordinator and earned 2 promotions during tenure to oversee commercial productions for clients including Turner Classic Movies, Garnier, Tazo Tea, Burt’s Bees, and Nestlé..
• ️ Produced award-winning corporate documentary for the Cleveland Clinic’s new facility in Abu Dhabi.
• ️ Coordinated launch of U.S. operations following merger of Filmtecknarna and th1ng.

New York, NY, US

– Edited promotional footage for Chevelle, Chris Rene & Grammy Nominated Sara Bareilles– Created animated lyric videos for Nationally acclaimed Break Out Group: Karmin