Andrea Mnuk Parikh

Andrea Mnuk Parikh Email and Phone Number

EVP Marketing and Insights @ Gigawatt Media
Milwaukee, WI, US
Andrea Mnuk Parikh's Location
Milwaukee, Wisconsin, United States, United States
Andrea Mnuk Parikh's Contact Details

Andrea Mnuk Parikh personal email

n/a

Andrea Mnuk Parikh phone numbers

About Andrea Mnuk Parikh

Business development leader focused on envisioning and implementing a product roadmap and strategy for Programmatic media solutions including Digital Out-of-Home, Display, Video, Audio, CTV/OTT, Mobile & more. More than 10+ years experience developing innovative OOH & mobile product solutions for clients, with a focus on audience targeting, media optimization and other tactics to exceed campaign outcomes. A strong track record of exceeding performance targets, combined with expertise in: Product Development, Strategic Project Management, Audience & Marketing Insights, Attribution Solutions, Competitive Intelligence, Media Planning / Account Strategy (National & Local), Media Innovation, Brand Evolution & Development, Organizational Change Management/Employee Relations, Event Management

Andrea Mnuk Parikh's Current Company Details
Gigawatt Media

Gigawatt Media

View
EVP Marketing and Insights
Milwaukee, WI, US
Website:
gigawatt.media
Employees:
10
Andrea Mnuk Parikh Work Experience Details
  • Gigawatt Media
    Evp Marketing And Insights
    Gigawatt Media
    Milwaukee, Wi, Us
  • Gigawatt Media
    Evp Marketing & Insights
    Gigawatt Media Jul 2020 - Present
    Milwaukee, Wisconsin, Us
  • Clear Channel Outdoor
    Vice President Product Marketing
    Clear Channel Outdoor Feb 2016 - Feb 2021
    New York, Ny, Us
    -Led the marketing & product rollout of CCO RADAR suite of solutions mobile retargeting, planning, attribution and other data products. Managed brand, story, product packaging, training, promotions, and events in support of RADAR across all CCO inventory & markets from 2016-2020.-Owned the marketing rollout of CCO's Programmatic Digital OOH products, working closely with CCO Programmatic SVP and vendor partners; strong understanding of programmatic products, partners, data application and strategies that address unique client success metrics.-Productized innovative Digital OOH capabilities that help advertisers create more relevant consumer messaging through dynamic content, live feeds and real-time updates-Led marketing support for premier CCO products including Sunset Millennium on the LA Sunset Strip, Mayo Clinic Square in Minneapolis, Boston South Station, Chicago Metra and more.-Analyze market opportunities and develop go-to-market strategies, including compelling positioning and sales enablement materials. Proven ability to exceed business objectives and department goals while fostering a team environment.About CCO: Clear Channel Outdoor is the world's leading Out-of-Home advertising company, with a evolving portfolio of products & solutions that engage audiences and activate brands. Leveraging the intersection of mobile, social and digital with billboards, street furniture, airports and more. Combined with enhanced audience insights, compelling creative messaging and efficient media planning resources, we help brands reach audiences during critical times in the decision process.
  • Clear Channel Outdoor
    National Director Of Local Marketing
    Clear Channel Outdoor Nov 2010 - Jan 2016
    New York, Ny, Us
    - Oversee the development of Marketing Managers throughout the 47 markets that make up Clear Channel Outdoor Americas. Manage local marketing initiatives & sales development with larger national focus.-Collaborate with Clear Channel International, Radio and Media & Entertainment groups on cross platform initiatives including global client strategy, market/product development and enhancing our global brand presence.- Implement national marketing strategy & programs (ie. brand management, new technology & product development, seasonal campaigns, etc.)- Coordinate national marketing programs with CCO sales leadership teams to support company directives for sales growth (ie. vertical targeting, optimization of Salesforce.com)- Utilize keen understanding of media planning, buying & research to analyze OOH benefits in the media plan; present new technologies and opportunities to use OOH alongside broadcast & print strategy
  • Clear Channel Outdoor
    Marketing Director
    Clear Channel Outdoor May 2004 - Nov 2010
    New York, Ny, Us
    Day to day I serve as an expert at out of home campaign planning through targeting demographic/geographic groups efficiently and complimenting other media strategies. We strive to stay aware of new technologies and product strategies that can help you connect with the consumer more effectively. I love the study on consumer research with special interest in generational groups and their impact on local economies. My time is also divided between department management, employee relations, corporate identity and event management for business initiatives (ie. product launches or educational agency/client meetings) and Mark Natzke's emergency mapping requests.
  • Ad 2 Milwaukee
    President
    Ad 2 Milwaukee Jun 2007 - May 2010
    As president of Ad 2 Milwaukee, I am personally involved in club organization, growth, and connection with AAF nationally. I am committed to offering relevant educational speakers/topics for professionals in this industry in this community and providing networking opportunities in the Milwaukee area.Ad 2 is the division of the American Advertising Federation (AAF) managed by young professionals, committed to the education, community and development of this industry locally.
  • National Ad 2
    President - Milwaukee
    National Ad 2 2006 - May 2010
    Involved in planning for Ad 2 / AAF National development & activities for annual national convention.
  • Walt Disney World–Magic Kingdom
    Marketing Communications Coordinator
    Walt Disney World–Magic Kingdom Jan 2001 - Jun 2001
    Marketing Internship experience involving the internal communication efforts of brand to staff, training, intranet management, and collateral design.

Andrea Mnuk Parikh Skills

Advertising Marketing Communications Marketing Strategy Media Planning Marketing Marketing Management Brand Management Strategy Marketing Research Public Relations Integrated Marketing Outdoor Advertising Brand Development Digital Marketing Event Management Account Management Media Buying Presentation Development Microsoft Office Email Marketing Digital Media Advertising Sales Salesforce.com Sales Digital Strategy Market Research Relationship Marketing Lead Generation Interactive Marketing Project Management Market Planning B2b Brand Awareness Internal Communications New Media

Andrea Mnuk Parikh Education Details

  • University Of Wisconsin-Whitewater
    University Of Wisconsin-Whitewater
    Advertising With Emphasis In Marketing

Frequently Asked Questions about Andrea Mnuk Parikh

What company does Andrea Mnuk Parikh work for?

Andrea Mnuk Parikh works for Gigawatt Media

What is Andrea Mnuk Parikh's role at the current company?

Andrea Mnuk Parikh's current role is EVP Marketing and Insights.

What is Andrea Mnuk Parikh's email address?

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What is Andrea Mnuk Parikh's direct phone number?

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What schools did Andrea Mnuk Parikh attend?

Andrea Mnuk Parikh attended University Of Wisconsin-Whitewater.

What are some of Andrea Mnuk Parikh's interests?

Andrea Mnuk Parikh has interest in Skiing, Reading, Running, Advertising And Marketing Development, Wine.

What skills is Andrea Mnuk Parikh known for?

Andrea Mnuk Parikh has skills like Advertising, Marketing Communications, Marketing Strategy, Media Planning, Marketing, Marketing Management, Brand Management, Strategy, Marketing Research, Public Relations, Integrated Marketing, Outdoor Advertising.

Who are Andrea Mnuk Parikh's colleagues?

Andrea Mnuk Parikh's colleagues are Jacob Mnuk.

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