Andrea Parker Email & Phone Number

San Jose, Ca, Us

Launched a net-new cross-enterprise, end-to-end IT Decision Maker persona and Service Provider market segment touchpoint strategy, leveraging data and cross-functional partnerships to drive audience engagement and successful field marketing execution leading to a 17% increase in marketing source pipeline.Developed strategic partnerships with content insights & analytics, products & solutions, and integrated marketing partners to conduct an exhaustive exploration of customer careabouts, pain points, investments, IT requirements, opportunities and overarching business objectives for accurate quarterly planning and budgeting.Spearheaded a comprehensive messaging workflow and bill of materials for Outcomes-based priorities and developed a resource repository guiding campaign, targeting, touch point strategy, paid media, and web strategy throughout the marketing funnel via focused insights on market segments, addressing TAM and wallet opportunities.

San Jose, Ca, Us

Lead strategy development for Cisco's Global Editorial Content Strategy, including reimagining and launching Cisco.com's homepage content and editorial strategy. Leverage VoC and audience insights to provide strategic guidance to cross-functional Digital Marketing stakeholders and identify content, messaging and positioning opportunities that ladder to business priorities and deliver an on-brand, cohesive story across Cisco's global digital channels.

Pitch and publish blog and article concepts for outcome-based video marketing and SaaS businessesRemain on top of digital marketing trends, SEO and SEM best practicesContributing writer to digital and print magazine, OUTCOMES, from outcome-based video marketing company, Eyeview. || https://info.eyeviewdigital.com/acton/media/24133/outcomes-magazine-issue-oneOriginal magazine pieces:- No One Is Listening- Social Butterflies- Moving on to Concrete Metrics- Technology Reboot• Featured on treadmill.com blog; created blog posts, infographics and other assorted content on health, fitness and wellness (now sunset)

San Francisco, California, Us

Develop and implement multi-channel, integrated marketing strategies for B2B audiences leveraging market insights, establish insight-driven structure, content governance and processes across 60+ lines of business, COEs and within matrixed enterprise.• Led content development on strategic partnership with Bloomberg Media, The Way Ahead campaign, securing innovative Fortune 500 clients. Assets saw a year-over-year (YOY) 150% increase in time on page, CTR increase of 220%, 47% increase of video completion rate (VCR), 31% increase in social view rate, 176% increase in page views, and exceeded all LinkedIn industry benchmarks. Client waves featured 3 videos, a BusinessWeek spread, social and broadcast.• Partnered cross-functionally as the digital content and media strategist on award-winning Agile team’s Boston Regional campaign. Improved GTM strategy for top-of-funnel campaign -- reducing launch time by 800%, successfully leveraged programmatic, native, social and print media, with YoY 240% increase in average ad impressions, 141% increase in average website visits, 19% increase in engagement, 150% increase in time on site improved and a strong CTA resulted in a 133% increase in lead form fills.• Co-led Wholesale and Wealth & Investment partnership, Investing in Women, to drive organic and paid social traffic, define key metrics and identify Wells Fargo as a thought leader for the female C-suite audience.

Tysons, Virginia, Us

Drove organic and paid lead generation efforts through original, robust B2B content marketing, communications, public relations and social media marketing strategy, while working with product teams to storytell and adhere to KPIs for this Fortune 1000 company.• Conceived and executed on early-to mid-funnel asset strategies, decreased CPL, equipped teams with high-converting sales enablement tools through content matrix and Buyer’s Journey alignment, resulting in shorter sales cycles.• Connected with high performing clients to develop case studies, use cases and produce success story videos, managed projects through CMS Kapost.• Recognized at corporate level for building original content marketing and communications strategy and processes in three quarters that yielded 350+ sales enablement assets and corporate style guide.• Owned corporate communications, PR and editorial and inbound marketing calendar: multimedia content, product releases, cross-functional production schedules, marcom strategy, email marketing/nurture campaigns and thought leadership, while increasing brand visibility and ensuring consistent voice, style, tone and CX.• Hired and managed a high performing, multi-tiered team of professionals across disciplines via remote work setup.

Chandler, Az, Us

Developed and implemented original editorial framework for B2B branded content, including blogs, e-books, infographics, social media, podcasts, webinars and video for SaaS clients and prospects of Infusionsoft / Keap, a venture-backed $100M SaaS company.• Oversaw complete company blog redesign from concept to completion, resulting in a 300% increase in traffic.• Managed team of internal and external contributors and production schedules for multi-faceted projects on marketing automation, email marketing, SMB marketing strategies and thought leadership.• Aligned initiatives to marketing campaigns and executed on research-based and data-driven topics through asset development to generate MQLs.

Chandler, Az, Us

Worked in the SaaS digital marketing space overseeing a content marketing strategy for branded e-books, enterprise blogs, whitepapers and infographics.• Identified target audiences through market research and collaborated with product team to develop buyer personas. Worked with cross-functional team members to bring to life timely and strategic ideas with our SMEs.• Worked with SEO, design and demand generation teams to optimize B2B and B2C content and landing pages that drove results and garnered increased visitors.

Beaverton, Or, Us

Building on a successful undergraduate running career, I trained with a Nike-sponsored elite training group based in Scottsdale, AZ with camps in Victoria, BC and Flagstaff, AZ with eyes on making the 2012 Olympic team. My signature event was the 3,000m steeplechase with a focus on the middle distances, including the mile up to the 5,000m run. Multi-time national championship qualifier in indoor and outdoor track and field.

Identified target home health care audiences and promote nationwide workshops to penetrate markets with digital and traditional marketing campaigns.• Leveraged Google Analytics data to assess effectiveness of multimedia marketing campaigns for services and products in prospective regional markets, which led to an optimized website rebuild, updated value proposition and product positioning, which secured 45 net new clients in under 12 months.• Developed and executed multi-channel B2B marketing campaigns with input from matrixed organization, including founders, and implemented the first keyword, SEO, and paid media strategy for the business.

- Founder and owner of Delish Gourmet, LLC, a custom baking business specializing in special orders for holiday baked goods, personalized wedding favors, gift bags, shower favors and other gift requests- Developed website and launched marketing campaigns through digital and traditional media

Beaverton, Or, Us

Created media alerts, press releases and presentations for national B2C marketing campaigns, managed media databases and relationships and sourced samples for Olympic initiatives, Prefontaine Classic track meet and Nike Team Nationals XC meet.- Developed strategic proposals showcasing fiscal year marketing plans for baseball, football, and basketball categories, presented a dynamic, new direction for Nike’s cheerleading initiative with warm reception from executives- Manage High Visibility Moments calendar featuring targeted industry key events for LeBron James, Serena Williams, Maria Sharapova, Michael Vick and Paul Rodriguez- Drafted and refined content for Nike Press kits for Serena William's clothing line launch in 2005- Wrote original pieces for The Sponge, on-campus newsletter, including features on 2006 Casey Martin Award recipients- Fostered relationships with national media outlets, while spearheading marketing efforts for MLB All-Star and Turin Olympic-specific campaigns

- Created original feature stories on excelling NCAA cross country and track and field athletes- Stories linked to several high-profile running-related websites, including www.letsrun.com and university-specific athletic pages

Ann Arbor, Michigan, Us

- While a student-athlete, crafted feature stories for www.MGoBlue.com, generated event recaps and assisted in editing articles for the website and University of Michigan athletic publications - Aided creating a tri-annual publication by writing and editing articles, securing and placing photographs and locating interesting and pertinent filler material, all within tight deadlines- Wrote seven unique feature stories featured on the Michigan Athletic Department’s website, including a College Sports Information Directors of America (CoSIDA) award-winning story of a first-hand account of a road trip to the Indoor Track NCAA meet in Fayetteville, Arkansas

Masters Of Art With Certification, Secondary English And History

Bachelor Of The Arts, English