Andrea Pastor Email & Phone Number

Netherlands

Hoofddorp, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Lima Province, Peru

• Utilise outstanding communication and planning skills to function as key contributor and participant in online course recorded in Lima• Function as key mentor for students, generated comprehensive answers to questions on forums and promptly correct projects.

Dordrecht, South Holland, Netherlands

Managing FMCG digital brands globally to ensure market-leading excellence in execution and strategy towards brand owners, consumers, shoppers, and customers. Working with brands such as Mars, Heineken, Bavaria, Perrier, Freshwater Norway, Unilever, and more.• Accountable for developing&deploying annual Digital Strategy (Campaign&Content) per brand or per project, per country (Strategy, Channels, Target Audience, Big initiatives, priorities, NPIs, digital Budget allocation per country/channel with Sales, market insights) in alignment with Brand owners, BU, Sales, Brand Team• Digital Content Strategy• Email Marketing• eCommerce • Buyer persona development and workshops• Multi-channel Social Media Strategy (LinkedIn, Facebook/Instagram, Twitter, Snapchat)• Brand partnerships• Reporting and Analytics• Campaign Management• Strategic Planning and Implementation of Digital Content and Assets

Amsterdam, North Holland, Netherlands

• Consumer Insights (e.g. segmentation research, concept testing, brand tracking). Helping prepare overviews for clients based on their current consumer, retail trends, and shopper insights• Influencer and Affiliate Marketing Campaign and management for HYATT (APAC market)• Brand Strategy• Preparing specific market and consumer & shopper analyses for both operational and strategic decision making.• Preparing and presenting strategic media and/or brand recommendations to clients. • Designing and implementing single and multivariate tests in order to increase campaign efficiency.

Amsterdam

• Creation of global 360-degree marketing campaigns across all channels from film to packaging. • Developing & implementing 3-5yr global integrated brand communication strategy and positioning platforms to build long term engagement with consumers.• Supporting the development and execution of Marketing Communication initiatives, i.e. creation of global and local Consumer & Shopper Communication and Activation materials.• Development of global and local communications strategies and toolkits • Coordinating content creation from briefing to live date • Connecting content with different parties – internal creative team, external production companies, and agencies effectively and efficiently.• Creative execution of key global marketing initiatives.• Preparation of Marketing Intelligence (MI) briefs to validate the creative concept before a new campaign launch.• Having an active role in the creative development and planning of a promotional campaign towards direct conversion (One Blade on wet aisle).• Assistance assets production.• Maintain communication with stakeholders on global campaigns.• Ensure consistency of marketing material globally. Being the main contact for the coordination of the asset localization process between markets and the agency (Hogarth).• Management of the promotion across the globe for one of our star products, OneBlade to increase handle penetration on wet aisle (FMCG).• Preparation of the agency (Ogilvy, Straight) briefs for assembling and updating campaign toolkits.• Agency management

Amsterdam

• Owning the project of building the Trust and Safety department in EMEA from concept to completion• Set up main KPIs, built dashboard and weekly analysis for T&S main topics• Developed procedures, tooling and actions for impounded scooters and environmental damaging issues (ie. submerged scooters in rivers, damaged batteries and so on).• Independently generated new measures to identify instances when scooters are being thrown in the water and impounded.• Championed highest quality and productivity levels within the team.• Collaborated closely with additional teams in Amsterdam and USA, drove improvements with process and achieved highest quality and consistency levels.• Devised new fraud dashboard to highlight fraud vectors and drove reduction in charger fraud from 54% to 5% within two months.

Amsterdam Area, Netherlands

• Received recognition of achievement as first manager to conceptualise Bird EMEA and construct high performance team from start-up status including additional departments within operations.• Defined, detailed and implemented strategy and drove all facets of project planning.• Flawlessly coordinated closure of two markets.• Identified operational weaknesses, assisted with, and drove improvements and created new processes and products.• Conducted detailed analysis and drove projects and experiments to provide information for strategic decisions.

Amsterdam Area, Netherlands

• Functioned as coach and advisor and championed continuous improvement for entire team.• Created and set priorities and established and implemented company policies and procedures.• Rigorously evaluated performance levels (KPIs) and efficiently managed underperformance.• Tracked and assessed progress throughout entire year and expedited in-depth quarterly performance reviews.• Utilised strong leadership skills to successfully motivate and engage team and achieved all agreed departmental targets.• Devised and created detailed schedules and allocated work activity and projects for entire team.• Drove collaboration with HR on all facets of recruitment process for new Customer Service Executives and Partner Service Executives.• Organised full weeks during the year for incentives and drove all facets of event marketing promotion, creation, purchase/rent and utilised superior creative thinking skills to ensure flawless implementation of all activity and benefit to all 700 staff year-round yielding substantially improved morale and productivity.• Executed all aspects of planning, budgeting, ordering, coordination and set up and assessed impact of events on business.• Highlighted weaknesses with KPIs and external reasons for negative impact and provided solutions.• Created in-depth comprehensive training for Team leaders on partner service technical side.

Amsterdam Area, Netherlands

• Served as mentor and trainer and provided comprehensive support for all agents.• Collaborated closely with all pertinent departments and acquired relevant information, expedited problem resolution, and successfully resolved major problems. • Drove all facets incentive and team building projects.• Devised comprehensive action plans within tight timeframes for mass issues and consistently coordinated all aspects of relocation for multiple people from 100, 200 to 1,000 people at any given time. • Highlighted all possibilities and alternatives and drove collaboration with Booking workforce to ensure successful relocation.• Proactively investigated all aspects of technical issues, ascertained reasons, and provided solutions.

Amsterdam Area, Netherlands

• Served as Customer Service Representative for Booking.com.

Rotterdam

• Operated as international sales consultant for ISM for key product ‘Sana Commerce’ delivering integrated e-Commerce webshops for Microsoft Dynamics NAV&AX and SAP and acquired comprehensive technical product knowledge.• Executed all facets of full entire sales cycle from lead generation to deal closing.• Strengthened working relationships with clients, built trust and garnered insights into client requirements.• Efficiently managed partners and generated bespoke sales strategy for Spain.• Drove collaboration with marketing department over six-month period and devised new strategy for lead nurturing and inbound marketing.

Neutraubling

• Successfully executed six months internship for manufacturer of entire lines for fields of process, filling and packaging technology and intra-logistics.• Processed request for quotations and quality notices, generated purchase orders and utilised SAP and Excel to conduct in-depth analysis of demand.

Deggendorf

• Created marketing material to promote Deggendorf University and update of university online sites.• Supported international students, scholarship recipients and university guests.• Assisting the international Office in administrative tasks (Administrate scholarship info, application forms & funds).• Organisation of university events.• Organise intercultural training and "orientation week" for international students

Germany

• Successfully completed four-month internship at International Student Affairs Office.• Generated correspondence with international student’s partner universities, created updates, and devised new brochures and handbooks, organised, and drove execution of events.• Assisting in practicalities related to student exchange (incoming, outgoing)• Correspondence with international partners and students

Master'S Degree, Digital Marketing

Master’S Degree, Advertisement Design And Brand Communication

Bachelor’S Degree In International Management, International Management, 2.0

Activities and Societies: IM The Club e.V, AKI e.V.

Master Of Business Administration (Mba)

Erasmus Exchange Program. Semester abroad coursed at Aarhus School of Business (Denmark) with a focus on: Management Strategy and Marketing

Licenciatura En Ade, Administración Y Dirección De Empresas

Activities and Societies: Management, Marketing, Strategy, Econometris