Andrea Penalba Email & Phone Number

Texas, United States

Dallas, Tx, Us

Savannah, Georgia, United States

Generated and implemented monthly marketing and social media strategies including content creation, posting, scheduling, and reporting metrics. Conducted market research to identify target audiences, and evaluated competition. Assisted with the production planning of weddings and private events.

Savannah, Georgia, United States

Lead a team of sales associates, providing coaching and guidance to ensure high-performance. Increased sales by 20% in Q4 2022, and 10% in Q1 2023 achieving daily sales goals of $8k+ with a team of 4 sales associates. Set a structure for weekly meetings on customer behavior, sales patterns, and products to ensure the staff is knowledgeable on trends and products to sell. Provide daily reports to senior management on store performance, revenue, profit, and customer feedback.

Savannah, Georgia, United States

Developed and executed monthly social media strategies that aligned with the Mayfair Group’s overall business goals and KPIs. As a result, following grew by 3.9% (19k+ new followers), and engagement increased by 3.2%. Took full ownership of external client Olive & Pique’s Instagram account, which resulted in following growth of 28% (14k new followers), and engagement growth of 1.9%. Scheduled 10+ posts across Instagram, Tiktok, Twitter, Facebook, and Pinterest using platforms such as Dash Hudson and Sprout Social on a daily basis. Produced and presented monthly and quarterly reports to CEO, COO and Creative Director, for both brands to analyze social media metrics to inform data-driven decisions and adjust strategies accordingly. Built and maintained relationships with a roster of 25+ influencers and external brand partners such as BEIS, Summer Fridays, and Tumblr. Collaborated in yearly marketing initiatives such as pop-ups and influencer community events to build social engagement and brand awareness.

San Jose, Costa Rica

Greater New York City Area

Assisted with the pre and post-production of the Fall/Winter21(NYFW) show. Built guests lists, coordinated schedules, photographers, models, stylists and PR gifting for celebrity VIP guests. Managed sample trafficking of all collections for editorial and VIP fittings, using platforms such as Fashion GPS to receive, ship and maintain samples in great condition. Worked cross-functionally with the sales team to ensure placement of samples for all wholesale accounts and e-commerce photoshoots. Maintained relationships with stylists, photographers, journalists, and influencers, for editorial publicity hits, brand awareness, and celebrity promotional deals. Generated bi- monthly PR reports of all editorial press and sample trafficking of the brand.

Manhattan, New York

Assisted with social media styling and on-set promotion shooting. Supported the wholesale team in administrative tasks relating to both key and independent accounts. Managed the fashion closet for the inflow of sample shipments. Managed weekly visits to client’s stores for visual merchandising checkup (Saks Fifth Avenue, BG and Neiman Marcus). Assisted RTW buying meetings during market week.

Manhattan, New York

Assisted with in-house inventory shooting for magazine features, website and social media content for VOGUE and Harper’s Bazaar. Created line-sheets, tracking samples, managing accounts and organized showroom for daily client visits. Managed the fashion closet for the inflow of sample shipments. Assisted with the production department for RTW collections. Supported RTW and Bridal buyers for look suggestions during market week.

Bachelor Of Fine Arts - Bfa, Fashion Marketing & Managament

Public Relations, Advertising, And Applied Communication, Two Years Of Degree Completed