Babbaki es una marca de ropa de mujer, que creamos junto a mi hermana Beatriz Pérez-Mas en Enero de 2019.

Creación de mi propia empresa de organización de bodas y eventos. Con más de 40 eventos realizados.

Responsible for the online Marketing, Creation and implementation of the Marketing and communication strategy focused on achiving objectives. Reporting directly to the CEO, my responsibilities include creation and coordinaton of the the Social media strategy, SEO, adquisition, User experience and A/B test strategy.

• Estrategia, planificación y ejecución de campañas de email marketing y triggers para 7 países, 125 campañas a la semana, envío de 1.400.000 emails al mes.• Implementación de los A/B tests.• Análisis y optimización de las campañas utilizando Google Analytics y Excel.• Análisis de datos del consumidor como base para realizar la segmentación de la BB.DD (620.000 usuarios).• Reporting semanales y toma de decisiones.• Creación e implementación de la estrategia de captación de… Show more • Estrategia, planificación y ejecución de campañas de email marketing y triggers para 7 países, 125 campañas a la semana, envío de 1.400.000 emails al mes.• Implementación de los A/B tests.• Análisis y optimización de las campañas utilizando Google Analytics y Excel.• Análisis de datos del consumidor como base para realizar la segmentación de la BB.DD (620.000 usuarios).• Reporting semanales y toma de decisiones.• Creación e implementación de la estrategia de captación de Leads a través de herramientas de social media y retation. Show less

• Monitor and analysis of competitors.• Manage social media strategy, planning and executing the content calendar for each cannel (including the blog). Perform monthly analysis.• Management of PR and communication: press releases, collaboration with bloggers and influencers, organization of events.• SEO, gather our keywords and optimizing the content of the website doing the description and characterization (attributes of the product).• Participate in the emailing Calendar. Work… Show more • Monitor and analysis of competitors.• Manage social media strategy, planning and executing the content calendar for each cannel (including the blog). Perform monthly analysis.• Management of PR and communication: press releases, collaboration with bloggers and influencers, organization of events.• SEO, gather our keywords and optimizing the content of the website doing the description and characterization (attributes of the product).• Participate in the emailing Calendar. Work closely with the creative department to optimize campaign materials. Implement and optimize email marketing campaigns and perform monthly analysis. Show less

• Development and management of social Media as well as elaborating the content of the blog (using Wordpress and managing to receive 2.000 visits a month in some posts). It is necessary to emphasize that some of the posts have managed to be in the first position of Google's SERP.). Perform monthly analysis of each social channel. • Management of PR and communication in means to strengthen the linkbuilding: press releases, collaboration with bloggers and radio interviews.• Capture… Show more • Development and management of social Media as well as elaborating the content of the blog (using Wordpress and managing to receive 2.000 visits a month in some posts). It is necessary to emphasize that some of the posts have managed to be in the first position of Google's SERP.). Perform monthly analysis of each social channel. • Management of PR and communication in means to strengthen the linkbuilding: press releases, collaboration with bloggers and radio interviews.• Capture traffic: For current clients, Implement and launch emailing campaigns. To catch new clients, display ads for google and facebook (displays of discovery and displays of remarketing.) Besides the accomplishment of campaigns SEM (defining keywords and doing the copy) and SEO (Optimization of contents to gather our keywords and definition of the metas).• Web: Creation of “landing pages” working closely with the creative department elaborating the wireframes, having into account the usability of the web, under criteria of maximum engagement and conversion. Show less

Participation in training, recruitment and organizational transformation projects for various cleints.

Hostess in the paddock club of Grand Prix for Mclaren F1 in Arab Emirates, Italy, Hungary, Great Britain, Barcelona and Eurocup 2012 in Poland.