Supporting the Senior 121 & Own Retail Activation Manager in defining multicategory activation strategy through new Channels and 121 in traditional retailers.

Reporting to the Trade Development Manager.• Discovering and developing new business opportunities• Supporting the implementation of strategies to maximise volume, profit and share performance• Managing operational execution of Cycle Plan Activities • Review and analyse the effectiveness of Trade activities, providing insights and recommendations for future success• Ensure accurate inputs and assumptions and forecasting and supporting Field Force targets• Managing Budget in order to ensure the optimization of the projects

Reporting to the Trade Manager.• Back office support to the Field Force• Developing and implementing PRRP (Potential Reduced Risk Products) strategies• Supporting the implementation of Trade strategies • Supporting and analyzing Trade activities and Field Force datas and KPIs• Managing Budget in order to ensure the optimization of the projects

Reporting to the Area Manager• Analyzing and interpreting store specific data• Building and fostering strong business partnerships with retailers• Working with and support Account Managers to drive marketing strategies in key accounts

Reporting to the Brand Manager• Building and driving global brand strategies • Analyzing business data and Global brand performance• Managing relationship between company and stakeholders • Managing and allocating Brand budget• Objectives achieved: 1 new category launched, 1 new product launched.

• Consulting and Assisting Italian Companies approaching the Chinese Market• Organizing and participating to office events, both B2C and B2B meetings• Analyzing business data and drafting market reports• Planning to set up official pages in platforms like Facebook, Twitter and WeChatThe Italian Trade Agency, better known as ICE in Italy, is the public office that helps the internationalisation of Italian companies. It, together with SACE and SIMEST, is part of the group of offices Forming the so-called "Italian system". The Role most played and 'What advice to Companies Concerning the modalities' and the timing with which Entering the Chinese market as well as' associated events Which Sector Fairs and B2B meeting.

Curricular project between Imperial Tobacco and LUISS Guido Carli University. The project consists in increasing both the market share and brand equity of Rizla products. I'm working to the implementation of the approach of these products strategies in new distribution channels (GDO, HoReCa) and direct contact with potential partners.

I'm following a Sailing Start-up trying to launch a new innovative product.We are starting a Digital Marketing Strategy in order to find investment to register the product and create it. In the next months we will be able to start a Kickstarter Campaign

A connected home app that gives full control of all multibrand smart things. From entertainment systems to security, heating and lighting, Alfred Smart Home is a startup that allows people to create a smart home with a lot of different brand devices.I worked in this company for one year helping to create the first Business plan, as well as analysing data and potential customers.

Analysing the value of the brand "I Giardini di Ninfa" in order to create some cosmetic products with the name of most rich garden in the world.