Andrea Piras Email and Phone Number
With over 10 years of experience in data-driven digital marketing and strategic management, I help businesses achieve their goals and reach the net zero status. As the Head of Demand Generation at Net Zero Now Ltd, I design and implement the data infrastructure to capture events and generate visual and actionable reports using Google Analytics 4, Heap Analytics, and Google Data Studio. I also develop, integrate, and manage the sales and marketing automation processes through Customer.io and HubSpot CRM, fully integrating cross-channel marketing campaigns that involve ABM, email marketing, cold DEM, LinkedIn Ads, accredited by my status as a LinkedIn Certified Marketing Expert, Google Ads, social media, PR, and events.My passion lies in creating powerful and diverse digital marketing strategies, utilizing tools like AI, social media, influencer marketing, content marketing, brand reputation, CRO, PPC, and paid advertising. I have a postgraduate diploma in digital communication and media/multimedia and multiple certifications from Google. I have successfully led the growth and profitability initiatives at Bidoo Ltd, an e-com company, and founded Treeonfy Ltd, a social enterprise that aims to plant one million trees. I am always open to new challenges and opportunities to learn and grow, and I am dedicated to leading and mentoring skilled individuals to reach their full potential.
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Senior Demand Generation ManagerEcologi | B Corp™United Kingdom
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Head Of Demand GenerationNet Zero Now Jul 2023 - PresentLondon, England, GbResponsible to develop and execute multi-channel strategies aligned with our sales objectives. I create engaging digital marketing campaigns, targeting specific audiences to generate demand and drive prospects through the sales funnel. By understanding our buyers and optimizing performance, I create a predictable demand generation engine that delivers a strong return on investment. I collaborate with stakeholders, analyse outcomes, manage lead generation, and oversee the CRM, paid media and DEM activities. With a focus on continuous improvement and budget management, I drive sales pipeline growth and revenue achievement. -
Sales And Marketing ManagerNet Zero Now Jul 2022 - Jul 2023London, England, GbResponsible for designing and implementing the data infrastructure to capture events and generate visual and actionable reports using Google Analytics 4, Heap Analytics and Google Data Studio to support the team. In addition, I develop, integrate and manage the sales and marketing automation processes through Customer.io and the HubSpot CRM, fully integrating cross-channel marketing campaigns that involve email marketing, cold DEM, LinkedIn Ads, Google Ads, social media, PR and events.
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Ceo & FounderTreeonfy Nov 2021 - PresentLondon, England, GbAs the Founder and Director of Treeonfy Ltd, I have successfully crafted an omnichannel marketing strategy and collaborated with the IT team to bring a proof-of-concept prototype to fruition. Driven by a passion to tackle the climate crisis, my mission is to raise awareness and provide cost-effective, accessible tools to empower individuals in their efforts. I am open to partnering with like-minded investors to further advance this mission. -
Head Of Growth MarketingBidoo May 2021 - Jun 2022London, Uk, GbAs the former Head of Growth Marketing at Bidoo Ltd, I successfully led the company's growth and profitability initiatives through innovative and data-driven marketing strategies. I managed a talented team of marketing professionals and utilized a customer-focused approach to increase brand awareness, drive customer acquisition, and engagement. My expertise in digital marketing, conversion optimization, and growth hacking allowed me to deliver significant and measurable results, contributing to the company's success and advancement towards its goals. -
Digital Marketing ManagerBidoo Jan 2019 - May 2021London, Uk, GbResponsible to develop, lead and support the Digital Marketing Team through Lead Generation and Influencer Marketing strategies. Confident in managing 7 figures yearly budgets. Interacting with the CEO, on a daily basis, in order to design strategies and work toward market expansion, along with monitoring brand reputation. Our mission in Bidoo is to make Shopping a Game.
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Chief Executive OfficerIncome Services Srl 2015 - 2018As a Founder, I have been involved in every single stage of the early life of the Company, developing the concept, designing MVP, conquering early adopters. I have taken care of the business development process with especially an eye for marketing strategy and for successfully raising private and public investments. -
Social Media & Event ManagerJko Discoclub 2012 - 2015responsible for executing effective social media and event marketing campaigns that elevated the club's brand and reputation. I managed the social media presence of the club, creating engaging content and executing strategic campaigns that increased online engagement and reach. I also planned and executed successful events, which attracted new audiences and solidified the club's position as a premier entertainment destination. I contributed to the success of the club with marketing efforts and helped position JKO Discoclub as a leader in the industry.
Andrea Piras Education Details
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University Of CambridgeBusiness And Climate Change: Towards Net Zero Emissions -
British Academy Of Digital MarketingDigital Communication And Media/Multimedia
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University Of EssexBusiness And Management
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Asean Online Education AoeStrategic Management
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Ywc AcademyMarketing & Innovation
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Liceo Scientifico Giorgio Asproni
Frequently Asked Questions about Andrea Piras
What company does Andrea Piras work for?
Andrea Piras works for Ecologi | B Corp™
What is Andrea Piras's role at the current company?
Andrea Piras's current role is Senior Demand Generation Manager.
What schools did Andrea Piras attend?
Andrea Piras attended University Of Cambridge, British Academy Of Digital Marketing, University Of Essex, Asean Online Education Aoe, Ywc Academy, Liceo Scientifico Giorgio Asproni.
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