Andrea Platten Email & Phone Number

Los Angeles, Ca, Us

West Hollywood, California, Us

Lead effective on-air promo strategy on Pluto TV and introduce new forms of on platform marketing including pause ads, click-to-bookmarks and scene lifts.Align with Brand Marketing partner initiatives to execute on-air promotional campaigns to build awareness, support channel launches, stunts, and company-wide initiatives.Distribute partner toolkit to allow partners to continue to submit new creatives given limited internal resources.Work cross-functionally on the Engagement Marketing team to enhance on platform user experience with Product and CRM; drive user registration goals to move the business forward.Give monthly presentations on key learnings/insights of on-air campaigns to Programming and support top titles with limited windows on platform.Oversee On-Air Marketing Coordinators and assign various administrative duties to support FreeWheel promo trafficking. Experience with Google Workspace, Salesforce, FreeWheel, Tableau, Asana, Slack, Dropbox, FrameIO

West Hollywood, California, Us

Manage promo inventory for over 400 linear channels and VOD library; increased original on-air promo inventory by over 130% since 2021.Executed quarterly category reorg promo refreshes with over 300 unique promo spots and four overall category promo campaigns.Facilitate all partner promo requests, creative production and final asset approval and delivery.Collaborate with Paramount Promo Operations to strategically schedule, target, track and report promo frequency to ultimately drive viewer engagement and increase ad revenue on Pluto TV.

New York City, Ny, Us

Tracked client asset deliverables for Domestic, Free TV and Basic Cable in internal databases: logged daily Proof of Delivery notifications ran daily Purchase Order (PO) Queries for titles in process or late, created and tracked PO’s.Supported the company-wide Peacock launch in 2020: researched title and feature asset availability ran bi-weekly Peacock Reports of titles added to Field Orders and log delivery dates for billing purposes. Submitted and fulfilled client rejections with Global Media Operations (GMO).Communicated with mastering for physical tape ingest requests.Translated license deal language as well as specific client technical specs for assets.

Santa Monica, Ca, Us

Managed the daily production of on-air promos, communicated project timelines with writers/producers/editors, quality check all promos for accuracy, and final delivery of promos via Comcast Aspera. Scheduled weekly voice over sessions for writers/producers. Collected and organized scripts.Created ID's for all on-air promos; collaborated with schedule team on tag-tune in details for launch and sustaining promos.Screened episodes for selects and logged promo bites in Adobe Premiere.Updated production paperwork including daily Production Report and music cue sheets.Experienced with On-Air Pro Asset Management database and familiar with best practices.

New York City, Ny, Us

Coordinated promo production, delivery and post-production on a daily basis: quality check and screened all promos for accuracy.Worked closely with Production Manager and Director of On-Air Promotions Production to execute off-channel cable buys.Co-managed all promo high resolution select footage requests to show production companies.Point coordinator for all bi-coastal cross-functional collaboration. Managed complex meeting and presentation logistics.Facilitated on-boarding of new staff members and general office management. Successfully collaborated with partner teams to transition our tape-based workflow to a digital workflow.Head of the West Coast Bravo Oxygen Social Committee and West Coast Bravo Oxygen For Coords By Coords Committee.

New York City, Ny, Us

Aided in the planning and execution of L.A. Screenings for over 1500 international broadcaster clients: researched venues and arranged site visits for executives, managed support staff comprised of NBC Pages, interns and volunteers. Oversaw shipments of NBCU booth materials, assisted with the creation of sales assets, and managed event RSVPs and collateral materials for major international conferences such as NATPE, MIPTV and MIPCOM.Submitted department award entries and attended PROMAX-BDA 2011 and 2013.Worked directly with vendors to create premiums for clients and executives. Performed daily administrative duties for SVP International Marketing and Communications.

New York City, Ny, Us

General office assistant in Guest Relations and audience coordinator for The Tonight Show with Conan O’Brien, The Tonight Show with Jay Leno and The Jay Leno Show. Support the publicity team during NBC’s 2009 L.A. Screenings, Summer Press Tour and Daytime Emmys.

New York City, Ny, Us

Provided administrative support to President of Worldwide Publicity and Vice President of Field Publicity: compiled screening calendars, contact lists, expense reports, purchase orders and daily press breaks.

New York City, Ny, Us

Managed a myriad of administrative duties including Fed-Ex shipments, ride-ons, invoices and office supply orders. Assisted producers in the creation of promos through scene selection and writing copy.

Milwaukee, Wi, Us

Greeted guests and scheduled future reservations upon check-out. Educated customers and fellow employees on Aveda product knowledge.

Milwaukee, Wi, Us

Played an active role in organizing the fifth anniversary Lela Fashion Show. Duties included assembling gift bags, acquiring city permits for event space and managing volunteer staff.Supervised the Lela Fashion Flea Market during a city-wide summer art exhibition.

Organized new and used clothing and accessory samples in the FashionSoft database.Designed a Clarks Footwear “Looks for Less” story idea and sample company newsletter.

Researched and created Wisconsin media lists using Cision database.Wrote a press release for InStep Running Center that received regional print and online media coverage.

Seated customers and supported restaurant staff in daily operations.Handled guest concerns before, during and after their dining experiences.

Presented a student voice during UWM Alumni Association executive meetings.Designed promotional flyers for the Bucks Shoot Out and Bucks Scholarship Night.

Milwaukee, Wi, Us

Served as primary contact for the UWM chapter. Recipient of the “Create a PR Person” Award at the 2007 PRSSA National Conference.

Compiled extensive Milwaukee media lists for television, radio and print.Served as Assistant Account Coordinator for the Day Star Casino Night and Oktoberfest.

Bachelor Of Arts, Journalism And Mass Communications With Emphases In Public Relations And Advertising, Art History

Work Study Abroad, Art History And Public Relations Concentration