Creative innovator and committed designer with entrepreneurial mindset, Andrea approaches design as a strategic tool for growth. He matured a holistic approach to experience design & innovation, backed by user research, design thinking, business acumen and by hard skills in problem solving, concept design, prototyping and user testing, industrial design & engineering, UI and UX.The convergent approach to connected products and product-service-systems is a distinctive trait of Andrea's approach to design, characterized by the consistent integration of mutually supporting sets of design features, such as HMI and industrial design,material and processes selection, clever engineering, as well digital features and service touch-points.Andrea's projects convince corporate management and multidisciplinary teams as they are insights-based and facilitate informed decision making by incorporating the voice of customer early on. His designs are built and tested against solid evidence and address meaningful use-cases and business opportunities that the designer extrapolates from his research methods, such as in-house stakeholders interviews, user research and shadowing, workshops, as well as by adopting user-centric and marketing KPIs, such as Best in Test criteria, Amazon Star Ratings, online reviews and social listening.Andrea's attention to detail and advanced form-giving skills have a strong brand communication purpose and his aesthetics proposals are always tailored to strengthen brand narratives and make the brand purpose tangible via the product touchpoints. His designs are functional and delightful at the same time; Andrea empowers users via intuitive design, innovative hero functions, by eliminating friction points and increasing pleasure in use.As a design engineer (MS), Andrea researches intelligent solutions, technically feasible and economically viable: he iteratively refines details, aiming at functional and aesthetic synthesis, parts integration, cost reduction and complexity management, finally delivering superior quality and making the most out of available resources.Andrea is a pro-active, self-starter and collaborative design leader, managing projects to timely deliver perfect designs. Collaborating with Andrea enriched his clients not only with successful products, but by inspiring and coaching multidisciplinary teams with a strong drive towards human centered innovation and with new approaches, competences, processes, structures and tools, contributing to both short term product success and long-term know-how and organization set-up.