Andrea Putaggio Email & Phone Number

Milan, Lombardy, Italy

I founded Solari Hookah to elevate the shisha ritual to a world-class design experience. Solari Hookahs are first and foremost design-art pieces, providing their owners with what we call, infinite gratification: a sense of contentment that transcends use and extends to the everyday, as they are displayed to enrich the living spaces with their sculptural stance and satisfying rhythm. Secondarily, they represent a great investment for any upscale hotel, restaurant or lounge serving… Show more I founded Solari Hookah to elevate the shisha ritual to a world-class design experience. Solari Hookahs are first and foremost design-art pieces, providing their owners with what we call, infinite gratification: a sense of contentment that transcends use and extends to the everyday, as they are displayed to enrich the living spaces with their sculptural stance and satisfying rhythm. Secondarily, they represent a great investment for any upscale hotel, restaurant or lounge serving shisha, as they will elevate the ambience, turn heads at every table, and ensure a returning, affluent clientele.Solari shisha pipes represent the pinnacle of modern day shisha pipes, and as in the best Italian Design tradition, their making required to invent a new, patent pending manufacturing process. The peculiar design with a radial fins structure is not only mesmerizing to the seight, but it also have a technical function to cool down the pipe and the smoke within it, reducing the need to purge smoke from the vase and allowing for longer, cooler sessions. The three product of the Volare series are named SoleMio, DolceVita and PrimaDonna, emphasizing the voluptuous and dreamy experience of Solari Italian Design hookahs. The three sizes accommodate for different use cases and market tiers.The Solari trademark, the design protection, and unique process are registered marks, patent pending and proprietary. Show less

Stockholm, Sweden

The consultancy offers Convergent Design at the intersection of Industrial Design, Engineering and UX-UI.Customer focused and multidisciplinary, we collaborate with companies of every size and business line, applying best practices to provide user centric solutions that are tailored on the user base needs, the client’s business goals and the technologic capabilities. Our goal is to create innovative products that ensure good business for our clients, that establish long-term brand… Show more The consultancy offers Convergent Design at the intersection of Industrial Design, Engineering and UX-UI.Customer focused and multidisciplinary, we collaborate with companies of every size and business line, applying best practices to provide user centric solutions that are tailored on the user base needs, the client’s business goals and the technologic capabilities. Our goal is to create innovative products that ensure good business for our clients, that establish long-term brand relationship with their customers and that please their user base through problem soving, memorable digi-physical experiences. Show less

Stockholm, Stockholm County, Sweden

Responsible for the outbound packaging portfolio of Northvolt cells towards automotive customers.Researching functional and compatibility gaps related to packaging, systems and logistics and implementing operations and procedures in collaboration with logistic developers and other internal stakeholders. Promoting solutions sharing within the packaging community at Northvolt, pursuing standardization, systematization and modularization.Driving packaging requirements from a functional… Show more Responsible for the outbound packaging portfolio of Northvolt cells towards automotive customers.Researching functional and compatibility gaps related to packaging, systems and logistics and implementing operations and procedures in collaboration with logistic developers and other internal stakeholders. Promoting solutions sharing within the packaging community at Northvolt, pursuing standardization, systematization and modularization.Driving packaging requirements from a functional, usability, automation compatibility, technical feasibility, regulatory compliance (DG), business viability and sustainability perspective. Scouting new processes, solutions, materials and suppliers. Co-design of packaging solutions in collaboration with suppliers, partners, and customers. Initiating and driving prototype and procedure testing. Generating and maintaining packaging documentation. Managing customer requests and non conformities. Writing and updating packaging specifications and instructions. Leading track and tracing for returnable packaging, contributing to logistics flows optimization and reverse logistics costs allocation. Show less

Stockholm Metropolitan Area

In my double role of Industrial Designer and UI/UX Designer, I contribute to Yubico's mission by bringing a customer and user experience driven approach to innovation and design and by holistically designing its products, services and operations.Hands-on involvement in strategic and operational projects on both HW and SW side, with direct reports to CEO and CIO.Main responsibilities and achievements:• Align Design & Business OKR, focus on sales, revenue &… Show more In my double role of Industrial Designer and UI/UX Designer, I contribute to Yubico's mission by bringing a customer and user experience driven approach to innovation and design and by holistically designing its products, services and operations.Hands-on involvement in strategic and operational projects on both HW and SW side, with direct reports to CEO and CIO.Main responsibilities and achievements:• Align Design & Business OKR, focus on sales, revenue & growth.• Customer Experience Journey Mapping, Design Thinking, StrategicDesign and Innovation Roadmap• Select success metrics and track progress• Brand design sharpening through HW /SW touchpoints• Scalable Design System & Industrial Design Language• Web Design• Packaging Design & AutomationTakeaways: act as a visionary & affiliative leader yet a concrete,hands-on designer, able to inspire a course of action, influence decisionmaking and follow through project execution to the minute detail.Ensure design ROI by qualitative and quantitative metrics. Show less

Stockholm, Stockholm County, Sweden

Lead a design and cross-functional team to redefine the corelaundry experience for Electrolux, creating groundbreaking product-service-systems while exploring the fuzzy-front-end with aconvergent digital & physical design approach.Main responsibilities and achievements:• Background CX research and user journey mapping.• Strategically scoping design, define goals & KPI.• Project plan & mgmt, infuse the Lean Start-up approach.• Lead 6 designers with Google… Show more Lead a design and cross-functional team to redefine the corelaundry experience for Electrolux, creating groundbreaking product-service-systems while exploring the fuzzy-front-end with aconvergent digital & physical design approach.Main responsibilities and achievements:• Background CX research and user journey mapping.• Strategically scoping design, define goals & KPI.• Project plan & mgmt, infuse the Lean Start-up approach.• Lead 6 designers with Google Sprints & Double Diamond.• Create an internal, multidisciplinary network of co-designers.• Conceive, refine & develop Industrial Design,UI & UX Designconcepts with respective tools & processes.• Digital & physical prototyping & validation with end users.• Gain consensus and momentum by involving key stakeholdersregularly in co-creation and steering design reviews.• Communicate the design vision across teams up to the CEOwith relevant use cases and synthetic storytelling.• Ensure informed decision making, balance user-value, brandfit,marketing and technical requirements, business relevance,solutions viability, cost targets & williness to pay.Takeaways: establish a new way of working and orchestrate across-functional effort; introduce design thinking as a strategictool for design direction and informed and data-driven decisionmaking, highlighting critical chains and root causes and establishinga lean process of ideating, prototyping and validating through user testing. Show less

Stockholm, Sweden

Principal designer for several projects: redesign of the AEGlaundry range, comprising over 15 appliances. I lead the ideationand design development by a convergence of interaction andindustrial design concepts.Main responsibilities and achievements:• Radically innovative UI: from 10 to 1 input touch-points.• Increased intuitiveness and ease of use, with reduced visualload, clear information hierarchy, and better affordance.• Best score in A/B usability… Show more Principal designer for several projects: redesign of the AEGlaundry range, comprising over 15 appliances. I lead the ideationand design development by a convergence of interaction andindustrial design concepts.Main responsibilities and achievements:• Radically innovative UI: from 10 to 1 input touch-points.• Increased intuitiveness and ease of use, with reduced visualload, clear information hierarchy, and better affordance.• Best score in A/B usability tests.• Premium perceived quality by industrial design & CMF.• Enhanced product fit with the brand DNA consistent, yet progressivedesign language.• Support price-tags with modular electronics, HMI, ID & CMF.• Collaboration with R&DDesign for Manufacturing & Assembly.• Ensured business viability through BOM cost analysis.• Design awards IP generation and design protection.Takeaways: design team-work in a complex social environmentand help break silos in a fordistic design department. Increaseuser & brand value while designing for cost via modularizationand complexity reduction, cross functional collaboration. Show less

Stockholm, Sweden

Experience Design consulting at Taliacompany via MEGALOOP AB. I infiused the Team with design thinking, creative workshop techniques and innovation storytelling to Telia’s multidisciplinary IoT Innovation Team. We worked on various projects and challenges, together with external partners and start-ups. We created hypothesis and verified them through prototyping with users and successfully pitched new business opportunities to the board.

Sodertalje, Sweden

In-house assignment via own consultancy.Main responsibilities and achievements:• Applying design thinking framework to research• Social Desirability: interviews & in-cabin shadowing, user journeymapping, tasks & touchpoints anaysis, pain points.• Tech Feasibility: tech benchmark & autonomous drive trends.• Biz Viability: business model mapping, socio-economical trends,strategic & potential parnterships analysis.• Weak Signals: venture capital trends &… Show more In-house assignment via own consultancy.Main responsibilities and achievements:• Applying design thinking framework to research• Social Desirability: interviews & in-cabin shadowing, user journeymapping, tasks & touchpoints anaysis, pain points.• Tech Feasibility: tech benchmark & autonomous drive trends.• Biz Viability: business model mapping, socio-economical trends,strategic & potential parnterships analysis.• Weak Signals: venture capital trends & start-up analysis• Strategic mapping of opportunities• HMI & UI: concept generation and prototypingTakeaways: tie together user research and journey mapping withtechnology and business research into a simple storytelling, argumentingstrategy and visualizing desirable futures through prototypes. Show less

Stockholm, Sweden

Lead a team of 4 designers within an advanced development R&D. Exploratory design on Horizon 2 and 3 projects and embedding human centric approach to design in an engineering-heavy team.Main responsibilities and achievements:• User research on the field • Analyze & sharpen briefs and strategically scope design• Simplify installation procedures and speeding up equipmentroll-outs, with significant ROI for the operators• Increase products & systems usability… Show more Lead a team of 4 designers within an advanced development R&D. Exploratory design on Horizon 2 and 3 projects and embedding human centric approach to design in an engineering-heavy team.Main responsibilities and achievements:• User research on the field • Analyze & sharpen briefs and strategically scope design• Simplify installation procedures and speeding up equipmentroll-outs, with significant ROI for the operators• Increase products & systems usability, ergonomics & safety• Elevate perceived quality, while reducing cost and parts number• Ensure concepts would meet all the engineering requirements• Embed design best practices in the R&D workflow• Promote design thinking and design doing• Process creation from from concept to production• Unify a wide product portfolio by an industrial design languageTakeaways: foundational experience in leadership and designmanagement, in a highly competitive, complex and multi-culturalcorporation. Managing conflict and stakeholder expectations. Createbottom up a corporate design culture & processes. Generatingdesigns, product architectures, aesthetics and technical solutionsthat create user value and at the same time impact positively onengineering systems. Show less

Stockholm, Stockholm County, Sweden

WeKite, the “First Meet-App for Kitesurfers”, allows to find surf-buddies when planning a session. After testing a mock-up website, I designed the App and with a tight budget and in less than one year I launched it for iOS and Android. As a design thinker, I conducted relevant research, designed the experience, its touch- points, as well as the business model. I collaborated with developers to define the Tech Stack and integrate 3rd party APIs. As a designer, I worked end-to-end with brand… Show more WeKite, the “First Meet-App for Kitesurfers”, allows to find surf-buddies when planning a session. After testing a mock-up website, I designed the App and with a tight budget and in less than one year I launched it for iOS and Android. As a design thinker, I conducted relevant research, designed the experience, its touch- points, as well as the business model. I collaborated with developers to define the Tech Stack and integrate 3rd party APIs. As a designer, I worked end-to-end with brand, service, UX & Web. I iteratively prototyped and user-tested designs to verify assumptions. I created a relevant brand narrative through visual design and curated the content, translated in 6 languages.I created the social media presence, advertisment, campaigns and social content to enable organic growth. Thanks to this project I learned by doing, maturing significant experience in digital design, entrepreneurship, agile and lean start-up. Show less

Milan Area, Italy

Fast paced industrial design consulting for global brands like 3M, ABB, Unilever, Chicco, Barilla, Beta, Iceland Tourism, etc… Design for FMCG, consumer electronics, lighting, sport accessories, industrial machinery and electric equipment, e-car chargers, exhibitions, services.Every project at Design Group Italia posed new and diverse challenges and by confronting daily with a heterogeneous mix of design professionals I had a very steep learning curve in every aspect of… Show more Fast paced industrial design consulting for global brands like 3M, ABB, Unilever, Chicco, Barilla, Beta, Iceland Tourism, etc… Design for FMCG, consumer electronics, lighting, sport accessories, industrial machinery and electric equipment, e-car chargers, exhibitions, services.Every project at Design Group Italia posed new and diverse challenges and by confronting daily with a heterogeneous mix of design professionals I had a very steep learning curve in every aspect of the design profession.• Main responsibilities and achievements:• Market and brand research• Strategic design, product-service systems• Aesthetics, semiotics and branding• User research and usability• Product concept, product architecture and functionality• Surfacing and prototyping• Detail design and design engineering• Supply chain set-up and management• Project management• Client relationship and presentationsTakeaways: continuously exceeded client expectations with timely and accuratedeliveries; lead projects in times of ambiguity; creativity and lateral thinking;IP generation; award winning designs by synthesis of form and function. Show less

Milan Area, Italy

Design and development of the product lines for the brand Sowden.Brand and product design for a large set of cookware, table and kitchenware.Technical innovations, design sensibility and care for the users allowed to achieved a great result, from the overall brand identity and family feeling to the very last detail.Designing with natural materials like porcelain and wood, to be joined with metals and technical sub-assemblies was a great challenge, mostly in regards to… Show more Design and development of the product lines for the brand Sowden.Brand and product design for a large set of cookware, table and kitchenware.Technical innovations, design sensibility and care for the users allowed to achieved a great result, from the overall brand identity and family feeling to the very last detail.Designing with natural materials like porcelain and wood, to be joined with metals and technical sub-assemblies was a great challenge, mostly in regards to guarantee a high quality standard on the overall product portfolio.Design and manufacturing loops allowed to fine tune shapes, dimensioning and processes.Quality was optimized by assessing a number of prototypes and pre-series. Show less

Changzhou, Jiangsu, China

I worked at SoftRay as a IAESTE exchange designer.SoftRay is a LED lighting company based in Jiangsu, China. The company is also an official partner of Osram Lighting.I both developed concept proposals to explore new business opportunities for the company within the Chinese market and developed and engineered some light fixtures for the company own production.Working at SoftRay and deep diving into Chinese culture and society by daily work and life was a unique, exceptional… Show more I worked at SoftRay as a IAESTE exchange designer.SoftRay is a LED lighting company based in Jiangsu, China. The company is also an official partner of Osram Lighting.I both developed concept proposals to explore new business opportunities for the company within the Chinese market and developed and engineered some light fixtures for the company own production.Working at SoftRay and deep diving into Chinese culture and society by daily work and life was a unique, exceptional experience, very enriching on both the professional and personal level. Show less

Milan Area, Italy

In my brief experience at Stace ID consultancy, I developed the concept for the Bike Baby Seat that became the dissertation topic in my Master in Design Engineering.By adopting a User Centred Design approach to product conception, I went out from schools and kindergartens to talk, take pictures and movies of parents and kids using their products.The empathetic involvement of users throughout the design process led me to a generate User Centred Innovations, that increased the… Show more In my brief experience at Stace ID consultancy, I developed the concept for the Bike Baby Seat that became the dissertation topic in my Master in Design Engineering.By adopting a User Centred Design approach to product conception, I went out from schools and kindergartens to talk, take pictures and movies of parents and kids using their products.The empathetic involvement of users throughout the design process led me to a generate User Centred Innovations, that increased the perceived value of the product and its desirability. Show less

Milan Area, Italy

During my academic years I worked part-time as telemarketer for Eurisko (now GFK), conducting several telemarketing researches on the Italian market, aimed at gaining customer insights and evaluating the customer experience for a variety of products and services for leading brands.This experience contributed in forming a customer and user centric approach to research and design and gaining best practices for online and telemarketing tools for research.

Master, Design Engineering

Pro-E Advanced User, Pro-E Creo

Activities and Societies: This course aimed at improving the knowledge of Pro-E advanced functions and learning the best practices.

Intensive Workshop, Multidisciplinary Approach To Product Innovation

Activities and Societies: A two-weeks intensive workshop with focus on multidisciplinary product development techniques and a design.

The International Association For The Exchange Of Students For Technical Experience

Activities and Societies: 6 exciting months lived in Jiangsu Province, China: working at SoftRay, the OSRAM partner for LED light design

Bachelor Of Science - Bs, Industrial Design

Activities and Societies: BS in Industrial Design with focus on User Centred Design, Human Factors, Ergonomics and Anthropometry, Branding.

Executive Education, Leadership And Management

Activities and Societies: Develop and lead teams through various themes such as defining team purpose and culture, creating structure.