Andrea Rai Email & Phone Number

New York, Ny, Us

Minneapolis, Minnesota, Us

New York, Ny, Us

Lead brand partnerships, stewarding sales strategy, creative collaboration, and deal negotiation. Conceptualize collaborations across Hearst brands, including Cosmopolitan, Women’s Health, Men’s Health, Seventeen and Clevver.Transformer of sales strategy diversifying the revenue pie. Strategic omnichannel execution across digital, social (TikTok, Instagram, Facebook, Pinterest, Snapchat), branded content, influencer, experiential/events, video and programmatic media.

New York, Ny, Us

Brooklyn, New York, Us

Led brand’s foray into global arena, contributing directly to its acquisition.Hired to lead strategic initiative across marketing, account management, data and insights, creative and content creation teams. Driving revenue increases +53%.Landed entry point that accelerated momentum. Sold first multi-country sale across key European and North American markets.Catalyzed recognition of brand’s expertise and its global applications. Acted as global brand ambassador, building awareness of the company’s core capabilities. Closed first-ever multi-million-dollar video deal.Launched influencer network in collaboration with talent and marketing teams. Created key competitive differentiation and new revenue stream by making Refinery29 a one-stop-shop for clients to get a cohesive content and influencer strategy. Led monetization strategy, sales team training, and sales process redesign.

Los Angeles, Ca, Us

Conceptualized and built the path for a new type of content partnership.Managed across sellers, account managers, project managers and talent/creator community directors. Worked closely with partners at Google and Tubular Labs to advise clients on data-led YouTube and social content strategy. Guided clients to translate their brands through experimentation. Led client’s YouTube partnership casting creators to create influencer videos, social posts, custom TrueView pre-roll and experiential activations. Conceptualized and sold original YouTube series (Emmy nominated).Grew partnership revenue and reinforced proof of concept. Increased sales 48% within the year. Company was acquired by RTL for $230M. Developed pioneering partnership with Amazon to have branded creator content live on product display pages for point-of-sale video distribution — a solution on the forefront of translating content to commerce.

New York, Ny, Us

Turned brand into go-to for creative partnerships.Recruited to reimagine and reposition ELLE post-acquisition. Was promoted and relocated to expand purview over beauty division. Translated trends into strategic sales with first-to-market experimentation. Drove 100% RFP close rate. Worked closely with Google to broaden P&G partnership amplifying custom videos on YouTube.Became #1 revenue generator. Increased top clients, e.g., P&G by 70% and L’Oréal by 55%. Catapulted ELLE to be >$100M brand for first time.

New York, Ny, Us

Managed Midwest territory for ELLE significantly increasing revenue across several key categories and advertisers. Broke 18 new advertisers and 4 categories via creative and strategic sell thru of multi-platform partnerships. Advertising categories managed included: Beauty, CPG, Retail, Fashion & Accessories, Liquor/Spirits, HBA, Consumer Technology, Home, Insurance, Finance/Banking, FoodReceived award for best omni channel program of the year at Hearst as well as Sales Person of the Year.

New York, Ny, Us

Relaunched Midwest office, built revenue runway, and found successor. Increased revenue significantly via sell thru of partnerships including custom video, print, digital, social, events and retailer partnerships

New York, Ny, Us

Tripled revenue during tenure consistently exceeding annual revenue and goals despite difficult economic and advertising environment. Sell through and execution management of first original content video series to Unilever for 3 consecutive years. Broke 38 accounts across multiple categories including: Beauty, Fashion/Accessories, Retail, Technology, CPG, Food, Beer/Liquor, Finance/Banking, Home. Sales Person of the Year for 2 consecutive years.

Us

Broke 18 new accounts in 2 years, increasing annual revenue by 85%. Employee of the year in 2006 for exceptional performance.

New York, Ny, Us

Performed at Chicago Bulls NBA games at the United Center. Attended charity and philanthropic events representing the Chicago Bulls. Mentored youth in the Chicago community.

Chicago, Il, Us

Created and executed multi-platform plans for Fortune 50 clients.Clients included: Procter & Gamble, Sara Lee, Hanesbrands Inc, Miller Brewing Company

Iin Advanced Course, Hormone Health

Health Coach Certification Program

E-Commerce: Managing, Building & Developing Digital Sales Environments

Professional Certificate, Integrated Marketing

Ba, Communication Arts