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Andrea Arciniegas is listed as Marketing I Advertising I Brand Development I Strategic Planning I Public Relations I Event Management I Online Marketing I ATL I BTL I based in Bogota, D.C., Colombia. AeroLeads shows a matched LinkedIn profile for Andrea Arciniegas.
Andrea Arciniegas previously worked as Corporate Marketing Director at Federación Nacional De Cafeteros De Colombia and Marketing Director at Grupo Aval Acciones Y Valores. Andrea Arciniegas holds Especialista, Mercadeo Estratégico from Cesa.
As a marketing leader with over 12 years of experience, I specialize in building brand recognition, driving impactful advertising strategies and optimizing marketing investments. My expertise spans across campaign management, digital transformation and brand development, leading projects that consistently deliver measurable results for major brands such as Grupo Aval, Bancos Aval, Banco de Bogotá and Café de Colombia.At Grupo Aval, I implemented a brand strategy that increased customer recognition by 9 points, while managing an $11M marketing budget with 8% savings on fee and production costs. At the Colombian Coffee Growers Federation, I led the restructuring of Café de Colombia’s digital ecosystem. Additionally, I launched the "Greatness is Brewing" campaign, which was recognized as a finalist at the OMMA Awards.My leadership style is rooted in collaboration and I thrive in fast-paced environments where creative problem-solving is key. I have successfully led cross-functional teams, established long-term client relationships and negotiated high-value contracts to achieve company objectives. Combining my ability to manage large budgets with a passion for data-driven marketing, I’m committed to delivering campaigns that not only resonate but exceed expectations.Let’s connect if you’re looking for a marketing expert skilled at enhancing brand equity, driving growth through digital transformation, and delivering results across both local and global markets.
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Bogotá
Defined and managed the marketing and communications strategy for Café de Colombia integrating consumer insights across national and international markets, driving brand visibility and engagement.o Redesigned brand architecture to enhance market recognition and awareness.o Streamlined management of the brand’s image, identity and messaging at global trade.
Bogotá, Colombia
Organice and executed a comprehensive marketing strategy to enhance brand equity and recognition for Grupo Aval and the corporate “go to market” brands based on data-driven insights.o Implemented a comprehensive brand framework that established Bancos Aval's visual identity, enhancing market presence and increasing customer recognition by 9 points in Top.
Bogotá
Planned and implement institutional, segment, product and channel ad-campaigns for Banco de Bogota to increase brand notoriety, preference and commercial KPIs. o Managed cross-functional collaboration with internal clients, external agencies and suppliers to execute advertising initiatives that improved overall brand perception.o Collaborated closely with.
Bogotá
Promoted a strategic brand experience initiative for Banco de Bogota with an average of 60 monthly activities, including events and sponsorships aimed at maximizing customer engagement with diverse demographic groups.
Bogotá
Directed high-impact corporate communications and public relations campaigns that engaged target audiences for industry leaders like Davivienda, Seguros Bolivar and Continental Airlines, achieving a measurable increase in positive media coverage.
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Andrea Arciniegas is listed as Marketing I Advertising I Brand Development I Strategic Planning I Public Relations I Event Management I Online Marketing I ATL I BTL I.
Andrea Arciniegas is based in Bogota, D.C., Colombia.
Andrea Arciniegas has worked for Federación Nacional De Cafeteros De Colombia, Grupo Aval Acciones Y Valores, Banco De Bogota, and Mb Comunicaciones.
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Andrea Arciniegas holds Especialista, Mercadeo Estratégico from Cesa.
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