Andrea Reierson Email & Phone Number

• Provides Marketing support to approximately 100 Advisor groups throughout the British Columbia and Saskatchewan regions• Acts as a trusted Business Development and Marketing Consultant to Advisor groups to develop strategic initiatives to retain and attract new client opportunities• Ensures all advisor marketing materials are in compliance with IIROC (Investment Industry Regulatory Organization of Canada) and manages all marketing-related approvals to ensure brand consistency• Develops relationships with third-party vendors (design, digital, content, etc.) to assist Advisors in delivering successful marketing strategies• Performs branch visits and meets with Advisor groups to build relationships and get a full understanding of their business and how to best assist them in their marketing and prospecting initiatives

Calgary, Alberta, Canada

• Supported the development and follow-through of Marketing and Business Development plans and firm priorities to enhance client relationships and build business in Calgary• Provided local market support for practice and industry focused business plans, activities and related marketing campaigns• Marketing and Business Development lead to several industry groups in the Calgary office (Energy, Agriculture and Tech)• Leaded in the creation and execution of client events liaising with lead lawyers, managing all aspects of event campaigns from start to finish• Identified and assessed client event, advertising and strategic sponsorship opportunities to build profile• Researched and discovered opportunities to expand the profile of McMillan in the market through speaking engagements, media, social media, etc.• Sourced and coordinated content development and delivery of collateral materials, branded items, related advertising and and external publications, including digital and social media, trade magazines, and sponsorships/awards

Calgary, Alberta, Canada

Alberta, Canada

• Lead Marketer responsible for the Agriculture, Natural Resources and Not-for-Profit/Public Sector industry groups across Alberta.• Responsible for planning and executing strategic marketing plans to meet and exceed industry group goals and financial targets through events, advertising, sponsorships, thought leadership, digital and social media campaigns.• Researches industry sub-sectors to develop knowledge and insights through both competitive analysis and identifying key business issues important to clients' and target audiences.• Prepares and coordinates marketing campaign materials and collateral through a working relationship with the creative production and design team.• Assists in proposal development and management for generating new business in each industry group.• Ensures the corporate brand standards and visual identity are in compliance with all industry marketing materials produced. • Prepares the marketing budget for each group and is responsible for tracking and reporting ROI for industry marketing programs.

Calgary, Canada Area

• Coordinated all marketing activities and programs for the Calgary office such as events and seminars, sponsorships, targeted campaigns and staff business development coaching. • Assisted in the production of all new marketing materials for the Calgary office such as sell sheets, advertisements, brochures, signage and thought leadership articles.• Provided marketing support to local industry committee’s and groups for retaining key clients’ and generating new business.• Managed requests for proposals and assisted in responses to help drive new business. • Prepared and tracked the Calgary marketing budget and reported on marketing program ROI.

Calgary, Canada Area

• Designed and developed marketing materials to effectively communicate the value of the company’s products/services across different Marketing mediums (print, digital, direct mail, social media, etc.).• Created the official Brand Manual to ensure the company’s visual identity is successfully represented across major campaigns, collateral pieces, events and sponsorships.• Acted as a consultant for each business unit and worked to understand the unique marketing needs of each service group.• Created the marketing strategy for each business unit and lead campaigns within each division to ensure business and financial goals were met and exceeded.• Measured the ROI of campaigns via CRM and other performance management tools.• Monitored and developed each division’s marketing budget for the year and provided feedback for the following year.

Calgary, Canada Area

• Developed marketing strategies to grow brand awareness and customer acquisition.• Performed Social Media marketing for multiple platforms to ensure consistent branding and messaging.• Wrote unique content for press releases, blog posts, marketing materials, email campaigns and website copy writing.• Developed content for Google advertising, landing pages and SEO pages with targeted keywords to increase search traffic.• Engaged in client communication to understand user experience with automation software.

Calgary, Canada Area

• Developed marketing strategies to grow customer acquisition and revenue.• Engaged in client communication to better understand how customers use the software within their own organizations.• Performed usability testing and assists in making changes to software that enhance user experience.• Utilized social media strategy and manages multiple platforms to ensure consistent branding and messaging. • Managed the Employee Engagement program for social media and internal activities.• Developed original content for the company's B2B marketing blog.

Kelowna

• Used interpersonal skills with customers to resolve problems and maintained business relationships while representing the company in a positive and professional manner •Developed a strategic marketing plan with creative thinking and problem solving skills• Created and distributed a promotional video on the website and social media networks

Kelowna

• Created event management templates and updated various databases and documents for successful planning.• Organized meetings and coordinated all communications with corporate event sponsors and board/committee members.• Managed social media sites and developed promotional materials (advertisements, brochures and press releases).

Bachelor Of Management/Commerce (With Honours), Marketing, 3.7 Gpa

• Areas of specialization: Marketing, Business Development and Communications • UBC Deputy Vice Chancellor Scholarship, 2011 & 2012 –.

Business

Activities and Societies: Big Band Jazz ensemble - Position: 2nd TromboneCompleted three semesters of studying pre-commerce courses

Business

Activities and Societies: Symphonic band ensemble - music departmentCompleted one year of pre-commerce courses