Andrea Reierson Email & Phone Number

• Provides Marketing support to approximately 100 Advisor groups throughout the British Columbia and Saskatchewan regions
• Acts as a trusted Business Development and Marketing Consultant to Advisor groups to develop strategic initiatives to retain and attract new client opportunities
• Ensures all advisor marketing materials are in compliance with IIROC (Investment Industry Regulatory Organization of Canada) and manages all marketing-related approvals to ensure brand consistency
• Develops relationships with third-party vendors (design, digital, content, etc.) to assist Advisors in delivering successful marketing strategies
• Performs branch visits and meets with Advisor groups to build relationships and get a full understanding of their business and how to best assist them in their marketing and prospecting initiatives

Calgary, Alberta, Canada

• Supported the development and follow-through of Marketing and Business Development plans and firm priorities to enhance client relationships and build business in Calgary
• Provided local market support for practice and industry focused business plans, activities and related marketing campaigns
• Marketing and Business Development lead to several industry groups in the Calgary office (Energy, Agriculture and Tech)
• Leaded in the creation and execution of client events liaising with lead lawyers, managing all aspects of event campaigns from start to finish
• Identified and assessed client event, advertising and strategic sponsorship opportunities to build profile
• Researched and discovered opportunities to expand the profile of McMillan in the market through speaking engagements, media, social media, etc.

Calgary, Alberta, Canada

Alberta, Canada

• Lead Marketer responsible for the Agriculture, Natural Resources and Not-for-Profit/Public Sector industry groups across Alberta.
• Responsible for planning and executing strategic marketing plans to meet and exceed industry group goals and financial targets through events, advertising, sponsorships, thought leadership, digital and social media.
• Researches industry sub-sectors to develop knowledge and insights through both competitive analysis and identifying key business issues important to clients' and target audiences.
• Prepares and coordinates marketing campaign materials and collateral through a working relationship with the creative production and design team.
• Assists in proposal development and management for generating new business in each industry group.
• Ensures the corporate brand standards and visual identity are in compliance with all industry marketing materials produced.

Calgary, Canada Area

• Coordinated all marketing activities and programs for the Calgary office such as events and seminars, sponsorships, targeted campaigns and staff business development coaching.
• Assisted in the production of all new marketing materials for the Calgary office such as sell sheets, advertisements, brochures, signage and thought leadership articles.
• Provided marketing support to local industry committee’s and groups for retaining key clients’ and generating new business.
• Managed requests for proposals and assisted in responses to help drive new business.
• Prepared and tracked the Calgary marketing budget and reported on marketing program ROI.

Calgary, Canada Area

• Designed and developed marketing materials to effectively communicate the value of the company’s products/services across different Marketing mediums (print, digital, direct mail, social media, etc.).
• Created the official Brand Manual to ensure the company’s visual identity is successfully represented across major campaigns, collateral pieces, events and sponsorships.
• Acted as a consultant for each business unit and worked to understand the unique marketing needs of each service group.
• Created the marketing strategy for each business unit and lead campaigns within each division to ensure business and financial goals were met and exceeded.
• Measured the ROI of campaigns via CRM and other performance management tools.
• Monitored and developed each division’s marketing budget for the year and provided feedback for the following year.

Calgary, Canada Area

• Developed marketing strategies to grow brand awareness and customer acquisition.
• Performed Social Media marketing for multiple platforms to ensure consistent branding and messaging.
• Wrote unique content for press releases, blog posts, marketing materials, email campaigns and website copy writing.
• Developed content for Google advertising, landing pages and SEO pages with targeted keywords to increase search traffic.
• Engaged in client communication to understand user experience with automation software.

Calgary, Canada Area

• Developed marketing strategies to grow customer acquisition and revenue.
• Engaged in client communication to better understand how customers use the software within their own organizations.
• Performed usability testing and assists in making changes to software that enhance user experience.
• Utilized social media strategy and manages multiple platforms to ensure consistent branding and messaging.
• Managed the Employee Engagement program for social media and internal activities.
• Developed original content for the company's B2B marketing blog.

Kelowna

• Used interpersonal skills with customers to resolve problems and maintained business relationships while representing the company in a positive and professional manner
• Developed a strategic marketing plan with creative thinking and problem solving skills
• Created and distributed a promotional video on the website and social media networks

Kelowna

• Created event management templates and updated various databases and documents for successful planning.
• Organized meetings and coordinated all communications with corporate event sponsors and board/committee members.
• Managed social media sites and developed promotional materials (advertisements, brochures and press releases).

Bachelor Of Management/Commerce (With Honours), Marketing, 3.7 Gpa

• Areas of specialization: Marketing, Business Development and Communications • UBC Deputy Vice Chancellor Scholarship, 2011 & 2012 –.

Business

Activities and Societies: Big Band Jazz ensemble - Position: 2nd TromboneCompleted three semesters of studying pre-commerce courses

Business

Activities and Societies: Symphonic band ensemble - music departmentCompleted one year of pre-commerce courses