Andrea Ritchey Email & Phone Number

Hollidaysburg, Pa, Us

Hollidaysburg, Pa, Us

Hollidaysburg, Pa, Us

Hollidaysburg, Pa, Us

Hollidaysburg, Pa, Us

Write, edit, design and produce a variety of marketing materials to support sales efforts, including case studies, brochures, equipment success stories, and more.Manage all aspects of www.mclanahan.com including content, news, photos, videos, and design updates. Continually research and implement ideas for improving SEO and customer interaction with our website. Monitor website traffic using Google Analytics.Provide pre-show, post-show and on-site support for marketing and communications efforts at domestic and international trade shows, including promotions, booth support, media relations and press events, for all of McLanahan's industries.Develop relations with trade media and secure placement of press releases, technical articles, and more for McLanahan's various industries. Monitor media placements both online and in print.Implemented and currently lead McLanahan's efforts in online digital advertising, including PPC, remarketing, etc.Assist in the launching of new product offerings, as well as in the launch of new corporate offices using both internal and external communications and marketing efforts.Write, edit and provide communications support for all internal locations - from monthly e-newsletters to company wide announcements.Helped to develop, manage and maintain the McLanahan brand across locations in the Asia, Australia, Europe, North America and South America. The brand spans multiple industries including mineral processing, aggregate processing, agricultural systems, concrete, MSW, C&D recycling and more.

Hollidaysburg, Pa, Us

Oversaw yearly media planning in both traditional print media and digital opportunities. Managed advertising accounts, reducing overall advertising spending costs to create a more effective, targeted reach.Assisted in the organization of trade shows and conferences, both domestically and internationally, for mineral processing, aggregate processing, agricultural, pulp and paper, and concrete industries, as well as corporate events.Wrote, edited, designed and distributed monthly internal employee newsletter for five domestic and three international locations, as well as a monthly supplement for a corporate subsidiary. Assisted in the writing and editing of a quarterly publication for McLanahan employees, shareholders and their families.Developed relationships with trade media and secure media placements for McLanahan Corporation through press releases, technical articles and more. Monitored corporate media placements both in print and online.Worked on website content development, as well as assist with visual redesigns and online corporate messaging. Reviewed web-based traffic and SEO through Google Analytics, while monitor the competitive landscape and other online marketing opportunities.Assisted in the development, re-design and implementation of a new corporate logo in 2012.Helped to develop, manage and maintain the McLanahan brand for four U.S. locations and global offices in Australia and the U.K. The brand spans multiple industries including mineral processing, aggregate processing, agricultural systems, concrete, and pulp and paper processing.

Served as the creative manager for two clients - Out of the Darkness and Global Entrepreneurship Week at Penn State.Created materials including flyers, posters, logos and more using Adobe Photoshop, Adobe Illustrator and Microsoft Publisher.

Advertising Account Executive (Sept. 2008 - Dec. 2009):- Handled up to 15 local business accounts.- Made monthly advertisement plans, held client meetings and upheld client satisfaction.- Created advertisements using Adobe Photoshop and Illustrator.- Raised over $35,000 in revenue over 2 semesters.Sales Manager (Jan. 2010 - May 2010): - Directly oversaw 8 account executives and their interactions with clients. Met with team members on a weekly basis to help set goals and manage clients.- Worked with advertising manager and two sales managers to oversee 30 account executives. As a team we helped to increase selling skills, raise revenue, speak with clients, and select and train new staff members.- Placed advertising for national and one-time clients.

Master Of Science (M.S.), Integrated Marketing Communications

Bachelor Of Arts (B.A.), Public Relations & English

Bachelor Of Arts, English