Andrea Koch Email and Phone Number

Lead and manage the Marketing Department, including product releases, email campaigns, social media, website, SEO, as well as provide administrative assistance for a multi-million dollar company with offices in Pennsylvania, California, Canada, and the Philippines. Create all marketing material including fliers and email blasts; catalogs, track and order all promotional items, company shirts, and other branded materials. Responsible for daily updates to website and ensuring content is organized and relevant. Work with development team to prepare weekly email blasts on new and existing products and services. Coordinate product manuals with team, take photos and create video of products. Coordinate trade shows and conferences with Regional Managers including registration, vendor info, flights and hotel; submit abstracts and prepare presentations for speakers at conferences; coordinate special events at trade shows/conferences as necessary; coordinate first-ever User's Group for company and subsequent shows, coordinate first-ever industry training school and subsequent shows. Update contact database with new leads from conferences and email blasts. Assist with daily and monthly sales reports and analytics. Schedule employees for annual training; train and mentor marketing interns and staff.

Manage daily operations of accounts, creating marketing plans from implementation to measurement. Plan and implement marketing tactics and strategies including but not limited to media buying, print and digital ads, promotions, event planning, public relations, social media, website editing, branding, internal communications and crisis communications. Write, edit and distribute press releases and track progress for clients. Contribute to business development through networking events. Collaborate with vendor partners to create the best possible materials for clients (logo, brochures, video, website, etc.). Run reports as needed and analyze data to implement strategic marketing plans for clients.

Providing administrative support to sales team and making a more efficient workflow by streamlining the sales process and working with other departments. Manage CRM database, updating and analyzing customer's profiles, contracts, and products for accuracy and details. Facilitated approval process and turnaround for contracts. Analyze contract metrics and terms. Update customer's metrics and terms as necessary. Assist with marketing initiatives to grow business. Responsible for scanning and filing contracts correctly. Provide support to 15-20 sales reps as needed.

Provide direct support to VPs and managers of a multi-million dollar radio network with 60+ stations in the suburbs of Philadelphia/NYC/DC/Boston. Liaison between agencies and stations, focused on national sales and the internal/external coordination of the order process, promotions, creative/production and billing. Provide administrative support throughout entire sales process, focusing on quality and accuracy. Managed daily office operations and procedures.

Managed daily operations of programs and services while maintaining a 200,000 square foot facility, 20+ acres and three pools with a focus on child safety and customer service. Managed program desk staff and 40+ coordinators/instructors, 50+ summer camp counselors and managers. Ensured all training and documentation was current and accurate for all staff. Processed payroll, credits, refunds, purchase orders, check requests, etc. Coordinated marketing efforts such as monthly business plan, telemarketing campaigns, mailings, community involvement and member interaction; cross-promoted departments within the club.

Coordinated shows/concerts and events between agencies, artists' management and clients. Provided administrative support to President and office staff. Marketed new artists to clients (schools, corporations, other venues, etc.). Consistently gathered information and updated national artist database exclusive to Eric Hening Promotions.

Coordinated promotional events and national programs for clients such as Pepsi Cola and Dunkin' Donuts. Responsible for finding locations, permits, training staff, maintaining promotional vehicles and preparing travel arrangements. Marketed new products, promoted grand openings and client campaigns. Executed first round of Pepsi Cola regional audits.