Helping small businesses succeed by creating and managing their social media accounts, e-mail subscriber lists, website management, and marketing.

• Manages timeliness of ads, email blasts, blog posts, and any other distribution of marketing pieces.• Manages and coordinates all digital and print marketing, advertising and promotional activities.• Implemented and manages multiple ongoing Google AdWords and Bing Ad campaigns, and tweaks keywords to increase qualified leads and efficiently utilize campaign budgets.• Conducts market research to determine market requirements for existing and future products• Analyzes customer research, current market conditions and competitor information• Develops and implements marketing plans and projects for new and existing products• Manages the productivity of the marketing plans and projects, and collaborative team efforts.• Monitors, reviews and reports on all marketing activity and results• Helped initiate WordPress eCommerce site, and manages orders and inventory along with site updates• Works with President and Financial Controller to determine and manage the marketing budget• Reports on return on investment and key performance metrics• Develops pricing strategy• Collaborate with the sales department and management to determine best methods of marketing• Monitor industry best practices• Continual development of customer relationships• Responsible for quoting, purchasing, and selling• Manages high volume key customer accounts• Booked over $2.3 million in sales for 2018

Served on the Board for PACE Center for Girls Polk

Served as a member of the Steering Committee for EMERGE Lakeland, a local YP networking group.

Lead efforts and team for all marketing aspects of EMERGE Lakeland, including e-mail newsletters, Facebook events, social media brand accounts (Facebook, Twitter, and Instagram), the EMERGE Lakeland website, digital advertising campaigns, text loyalty program, and more.

Coordinated events, scheduling, and general program needs for the MBA and MAcc graduate programs, as well as the Center for Free Enterprise and Institute for Accounting Excellence under the Barney Barnett School of Business and Free Enterprise. Managed digital marketing efforts and social media presence for the MBA program. Developed print and digital marketing materials, including post card mailers and Facebook advertising for the MBA program.

Assists in the daily operation of the department by answering phones, processing correspondence, assisting students and faculty, filing and processing incoming and providing general office administrative support. Prepares forms, travel authorizations, payroll, and other related standard operating procedure forms.Assists with budget records, assists in budget preparation, and processes invoices. Assists in creating course schedules, assigns classrooms, and submits change requests.Hires and manages student workers, tracking attendance and time sheet timeliness. Uses computer-based software such as MS Word, Excel, Outlook, and works with college programs such as Jenzabar EX.Assists in setting up meetings for faculty and committees, prepares agendas and records minutes.

Analyze brand’s sales reports compared with competitors’ to determine successes and opportunities within the business.Work with vendors to negotiate and confirm product pricing, key orders, and verify order quantities.Communicate with store managers and sales managers to monitor store stock levels, and react to product needs to increase store’s sales.Responsibilities: Key orders, manage replenishment stock, manage stock levels, set up styles and UPCs in inventory catalog, analyze and react to sales performance of goods, communicate with stores, create merchandising directives for stores.

Managed 25 – 30 sales associates and trained assistant sales managers.Met sales goals for Ecco shoe contest and exceeded prior year’s volume by 10%.Planned and coordinated several successful department events and demonstrations to increase sales and gross margin.Managed daily operations in my department: merchandising, analysis of competition, visual standards, employee evaluations, associate coaching, and creating schedules.Held daily morning meetings to review the previous day’s business, goals for the day, and congratulate top-performing associates.Organized daily “pod” meetings with my team to communicate new products, events, or sales tips with sales associates.Met one-on-one with sales associates to review their sales performance and coached them on how to improve.

Cashier, Sales associate, Sales Support

Baker in "Real Food on Campus" Dining Hall. Baked cookies, pies, cornbreads, various items for catering department.