Andrea Rossi Email & Phone Number

Italy

Hong Kong SAR

• Formulate and achieve the APAC business’ strategic objectives across 15 countries and held overall P&L responsibility.Manage Hong Kong Office and coordinate both Shanghai and Tokyo subsidiaries.Localize global sales.
• Grew APAC business with +14% CAGR from 2015 to 2019, expanding the Regional footprint by opening new markets and channels, redesigning distribution networks, furthering key account and partner relationships and growing.
• Optimized EBITDA targets despite pandemic caused market contraction by restructuring cost structure in 2020 and 2021
• Transformed South Korea into main market through innovative B2B2C strategies and Online channels development
• Established the Japan subsidiary in 2018 to directly handle the local market. Accelerated Online and B2B channels growth, optimized Wholesale coverage and tested Retail channel via pop-ups
• Doubled Mainland China business size from 2017 to 2018 by activating Wholesale and B2B channels and further developing Online and Retail. Opened new partnerships and managed selected key accounts

Milan, Lombardy, Italy

• Recruited into newly created role to lead start-up of the global B2B channel which drove worldwide expansion into Corporate Gifting, Promotional Merchandise, Loyalty and Airlines. Established a new Sales Division..
• Set up a global Sales organization, hiring and directly managing teams in Milan, New York, Hong Kong and Shanghai. Defined growth strategy and executed the global sales and marketing plan.
• Increased revenue and profitability, growing Global business with +24% CAGR growth across EMEA, the USA and Asia.
• Pioneered the company’s entry into the APAC region and captured majority market share in the US via introduction of a new business model
• Identified, selected and developed strategic distributors as well as key accounts in the USA, Japan, South Korea, China, Singapore, Australia, UK, Germany, France, Italy, Netherlands, Russia, Turkey, South Africa and.
• Led a deep cultural change, leading transformation to a proactive selling model from the original inbound sales approach. Cascaded change across Sales culture, processes, people and structure.

Milan, Lombardy, Italy

• Recruited into newly created role to establish the New Business Development Department, defining and executing new key client acquisition strategies in the EMEA Corporate Gifting and Promotional channels and almost.
• Built strong pipeline of new business opportunities for continuous growth in B2B customer bases.
• Successfully entered new markets through local partnerships.
• Created and implemented operational sales and marketing plans which both supported the generation of leads and promoted the brand in an influential way.
• Acted as company brand ambassador, conducting sales presentations and leading negotiations with key clients.

Turin, Piedmont, Italy

• Panini is the worldwide leader in driving the digital transformation of the paper check offering check capture scalable solutions for check truncation and payment processing initiatives.Spearheaded the establishment of.
• Crafted and executed country-specific strategic growth plans, identified key markets and evaluated new business opportunities with international banks, partners and distribution network.
• Captured +15% growth by redesigning business model and distribution chain, leading pivot to strategic alliances with key system integrators and software houses from exclusivity agreements with hardware distributors.
• Identified and evaluated new business opportunities with national and international banks as well as partners and distribution network.

Somers, New York, United States

• Relocated to Somers, NY, USA to manage the start-up of the new Marketing Department.
• Led market assessment and positioning projects and supported growth strategies.
• Oversaw SAP and CRM implementation.

Appiano Gentile, Lombardy, Italy

• SAATI is the global leader in developing, producing and marketing highly advanced technical fabrics and chemicals for industrial use.Initially led Marketing Department start-up at the Group level followed by the.
• Directed growth strategies planning and controlling, coordinated new product launches and business development programs.
• Increased margin through pricing strategy redesign.
• Completed SAP and CRM implementation as per budget and timeline targets.
• Managed sales back-office process reengineering.
• Led redesign and management of sales reporting, budgeting and controlling

Milan Area, Italy

Co-founded this independent rock label and publishing house, spearheading business model definition, business planning, startup activities, marketing activities, team building as well as musical artistic direction and production.

Milan, Lombardy, Italy

Milan, Lombardy, Italy

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Specialization in organizational perspective

Education record