Andrea Rouse, Mba, Cmp, Pmp Email & Phone Number

United States

STRATEGY AND LEADERSHIPWork directly with CEO, Officers and global advisory boards to strategize, create and rollout a global event strategy.Responsible for managing the approach, resource planning and roadmap for a portfolio of global events that support the long-term growth and evolution of the global event strategy.Simultaneously plan and manage annual events in Europe and the APAC regions, including international venue sourcing, contracting and program development.Continue to develop and lead short-term and long-term strategy for all U.S. based and global annual conferences and events.Present updates, reviews and reports to Board and leadership.Oversee fiscal responsibility for all events.EXECUTIONEstablish the organization’s annual calendar of conferences and events.Continue to manage and oversee all planning and execution of all internal and external best-in-class events.Manage stakeholder communications in creating and executing all event-related experiences.MANAGEMENTInstrumental in building internal and global collaboration to meet event goals.Professionally grow individual direct reports to be able to lead various aspects of the overall planning process.

STRATEGY AND LEADERSHIPDeveloped and led short-term and long-term strategy for all annual conferences and events.Led organization through the pandemic effects on conferences by successfully renegotiating multiple seven-figure contracts without any financial loss.Effectively transitioned conferences from in-person events to fully virtual and later to hybrid experiences.Initiated and oversaw the full rebranding of both U.S. based annual conferences giving each new names, unique content direction, formats and imaging.Drove event KPI’s as well as measuring and reporting results to the Board and key stakeholders.Responsible for clear and coordinated communication among cross-functional teams.Accountable for resource and budget management.EXECUTIONManaged the full event life cycle from concept to execution for all internal and external events.Lead planner handling initial scoping, contracting, working with DMCs and other third-party vendors to deliver on event objectives, coordinated staff and Board travel, hotel room blocks, managed all aspects of on-site execution, team and vendors during execution of meetings.Outlined and executed conference marketing efforts for each event.MANAGEMENTGrew from the sole staff planner to build a team to support the strategic growth and direction of the organization.Successfully led my team of direct reports with responsibilities including regular team and individual meetings, performance reviews, day-to-day people leadership and ongoing coaching and development for mutually-beneficial professional and personal development.Delegated management and execution of 16 annual webinars as growth opportunity for junior planner.Consistently encouraged innovative ideas from team for continuous process improvement.

Mclean, Va

Fully plan and carry out multiple first-class meetings and events ranging from 25 – 1500 attendees. Also lead multiple marketing and operational projects to align with divisional and company objectives, goals and mandates.

Washington D.C. Metro Area

Cultivated understanding of business needs to develop and implement operational policies to promote efficiency.Worked directly with CEO to oversee critical business functions including human resources, risk management, budgeting and financial oversight and special projects.

Washington D.C. Metro Area

Fully FINRA-licensed manager with progressively increased responsibilities for branch and regional oversight. Accountable for staff supervision & training, event management, VIP client service and other projects as needed.

Baltimore, Maryland Area

Baltimore, Maryland

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Certificate Of Translation, Spanish To English, Translation Studies

Bachelor'S Degree, International Business

Bachelor'S Degree, Spanish