Andrea Rowland Email & Phone Number

Toronto, On, Ca

Oshawa, Ontario, Canada

B-Zinga Marketing provides strategic brand and marketing communication to SMEs and entrepreneurs, so they grow their business by elevating the impact of their online brand and get results from their digital marketing.We give businesses clarity and direction in their brand, identify their ideal target market and highlight their value to buying customers, so they can market with confidence and reach their full potential.B-Zinga’s real talent is help clients find their authentic brand voice and to unveil the true value they provide for their customers. B-Zinga’s process is used to align business goals and brand essence giving clients ta roadmap to their communication slowing them to marketing to their ideal customers with confidence.B-Zinga problem-solves marketing and digital solutions to create a streamlined experience for customers and for online search to be effective in their marketing and digital presence. Ever business is different and the solutions and digital presence needs to reflect the needs of both the business and the customer. We work clients to give them a steadfast foundation and use that as a starting point to showcase their competitive advantage and build an impactful brand that is both authentic and relevant to their customers.

3000 Garden Street, Whitby

Oshawa, On

Not-For-Profit Regional Innovation Centre located in Oshawa, Ontario.Designed Spark Centre's corporate identity, including logo, website, social media and marketing material. Organized events and marketing for Spark Centre, including annual industry conferences.Developed strategic marketing plan and execution of special initiatives, which included Spark Centre's 'Ignite Durham' business bootcamp and 'Do It In Durham Entrepreneurship Week'. Deliverables included strategic event and marketing plan, event logistics, websites, marketing materials, sponsorship management and event execution for all events. Reported and measured event/web/social analytics and attendance metrics to relevant stakeholders including the Board of Directors and Government Ministry.Managed logistics and relations with sponsors, VIPs and political dignitaries prior to and during events.ACHIEVEMENTS• Increased clientele from 50 to 400 from February 2012 to March 2014• Created Spark Centre brand within 5 weeks of start date• Capacity attendance at Spark Centre's launch event held May 8, 2012• Organized sold out 'Ignite Finale' held June 8, 2013 • Succeeded in attracting 102 applicants for 'Ignite Durham' (340% over the target• Raised over $80,000 in sponsorship for 'Ignite Durham' business bootcamp• Hashtag #ignite2013 trended Canada-wide during the Ignite Finale event

Oshawa, Ontario

Manager of marketing and communications for the Student Association including branding, creative design, advertising, websites, social media, promotional events both on and off campuses.Managing supervisor of full and part-time staff. Budget Expenditure & Record Keeping. Developing and writing Governance policies and marketing procedures.ACHIEVEMENTS• First time the Student Association's final event 'Last Blast' had sold out in advance.• First time the Student Association had live video streaming for the student elections.• Significant increase in event attendance and engagement for Student Association activities on all three campuses of Durham College and UOIT.

Alstonville, Nsw Australia

Created the first brewery in regional New South Wales, Australia producing a range of all-natural beer. Personally responsible for the launch and continued design and marketing of a new beer brand in a young craft beer market.Designed and trademarked the corporate identity, packaging, printed material, advertising, signage, merchandising and promotional items. Plus company website including interactive online shopping, membership subscriptions and e-newsletter.Responsible for bookkeeping including bank reconciliations. Inventory plus brand and product development.ACHIEVEMENTS• Reached $350,000 in sales by third year since starting a new beer brand in a young craft beer market. • Won 'Best of Show' for Stout at Australian Beer Awards, Sydney in first year of production. • Won various awards for both beer and packaging design at Australian International Beer Awards. • Finalist in ‘Best New Business’ at the 2006 Ballina Chamber of Commerce Business Awards.

Certification, Professional Communication

B.A. Honours Degree, Graphic Design