Andrea Richard Email & Phone Number

Teaneck, New Jersey, Us

Teaneck, New Jersey, Us

Atlanta, Georgia, Us

Managed the Internal Content Center of Excellence (COE) for corporate writing and senior-level content. Partnered with commercial excellence, sustainability, innovation and safety leaders to develop plans, amplify their messages, and tell differentiated stories. Developed the internal content strategy to ensure message pull through around partnerships and innovation and sustainability. Oversaw ongoing intranet content and creation of toolkits and measurement of results.Key responsibilities: - Educated, informed, and built awareness of key sustainability initiatives.- Told commercial stories to educate and inform employees about WestRock’s unique product offerings and breadth of capabilities.- Supported the Commercial Excellence and Science & Innovation organization leadership in their efforts to inform employees of the company’s roadmap.- Advised regional, functional, and site communication teams on delivery of messaging for employees. - Enhanced employee engagement and improved the employee experience by connecting employees to the new employee value proposition (EVP) and creating purpose-driven communications. - Developed and executed an Intranet Content Strategy (managed the editorial calendar, homepage content creation, reviews, layout, and monitoring of feedback and impacts). - Evaluated and measured the effectiveness of communications programs; translated those results into actions to strengthen the planning and execution of future programs.

Atlanta, Georgia, Us

Created compelling content for all internal channels, partnered across global teams, counseled leaders on strategic priorities and supported the new Center of Excellence for internal communications to improve understanding of and engagement with strategy and culture. Key responsibilities: - Delivered engaging and actionable communications that conveyed strategy, key business milestones and culture to teammates in offices and manufacturing facilities worldwide.- Led the management of the intranet, including the editorial calendar and content development/management.- Supported communications for company-wide campaigns related to strategy, culture, sustainability, innovation and more.- Ensured accuracy, clarity, appropriateness and consistent messaging across all internal communications.- Partnered with other communications teammates and business and functional leaders to create/execute strategic communications plans and ensure they align with corporate strategy and culture.- Worked with internal subject matter experts to gather information, synthesize business and technical concepts, and write/review/develop compelling and creative content across internal channels, including the intranet, email, digital signage and meetings.- Told commercial stories to educate and inform employees about the company's unique product offerings and breadth of capabilities.- Supported regular company-wide communications, including town halls, to keep employees informed about strategy and drive understanding and engagement.- Implemented ROI measurement tools for internal communications and shared relevant metrics and reports as necessary.

Northbrook, Il, Us

Helped build and protect Allstate's reputation among stakeholders in the Southern Region by managing external public relations, developing internal communications and overseeing regional corporate philanthropy.Key responsibilities: - Supported the leadership positioning of the field senior vice president, field vice president and regional sales leader of agency distribution by drafting executive remarks. Leadership message open rate averaged 77%, 16% higher than the industry average. - Provided strategic communication counsel to business partners and leaders. Created leadership messages, videos and assisted with agent education for products like the Drivewise mobile app. - Worked cross-functionally to coordinate, develop and execute communication plans and projects. - Served as a liaison between the department and other business areas and external partners. - Drove employee engagement by creating compelling and engaging content for the regional intranet.- Strengthened the local presence of 700 agency force members by pitching consumer interest stories to the media. Helped secure an average of 48 proactive media hits in 2019 and 72 in 2020 (+50% over PY). - Developed and executed annual communication plans aimed at increasing Allstate's reputation and agency footprint. In 2019, locally developed programming helped generate an increase of 6% to Allstate's Reputation Institute consumer score, 4% over goal.- Helped manage the region's philanthropy, including selecting and administering grants in the $5,000 to $65,000 range, and developing new and existing non-profit partners. Oversaw more than $1M in charitable giving in the Southern Region. - Oversaw the development and implementation of regional crisis communications pertaining to catastrophic weather events. - Led on-the-ground communications and media relations during Hurricane Florence, Michael and the 2020 Nashville tornado as a part of Allstate's catastrophe response.

Lexington, Kentucky, Us

- Coordinated story development with the news desk and reporters.- Helped oversee script review, reporter storytelling and direction.- Wrote headlines, VOs (voiceovers) and teases.- Helped coordinate live elements with crew and news team.- Edited consumer packages, headlines, teases and VOs (voiceovers)/sound bites.- Worked with web producers to create content for digital and social platforms.

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Arts (B.A.), Broadcast Journalism