As a marketer, my ability to thrive in the gray, operating equally well at 30,000 feet and ground level is at the core of my value proposition. Combining instincts honed over a successful career with insights gleaned from the ever-increasing wealth of data we are privy to as marketers, I’ve led teams to operationalize first-in-brand digital environments, new platforms, and other next-gen tactics. Leaning into both the art and science of integrated marketing, I’m passionate about finding new ways to connect with customers, creating space where brands interact authentically with them, and developing cultural currency that meets the needs of both.At Brooks Brothers, I’ve had the opportunity to introduce impeccably tailored and timelessly crafted clothes to a new generation. A tireless advocate of a test-and-learn approach, I take calculated risks to deliver step-level results and have been the driving force behind some of our most successful marketing shifts.In prior roles, I led transition of Wilton Brands from a traditional wholesale model to fully vendor-managed 3PL with e-commerce and DTC operations, partnered with Crestron on global scale of account-based marketing across education, commercial, and government verticals; and consulted retail brands on transition from omni-channel or brick-and-mortar to e-commerce only. In my spare time, I’m an aspiring voice actor, currently building my voiceover portfolio, and a soon-to-be empty nester. I live in North Jersey with my husband and our son. I love helping other women take a seat at the table and geek out on all things digital marketing. LinkedIn builds great connections and I’m here to learn and grow, particularly in data-driven marketing and AI. Reach out via InMail or email me at asilva.mktg@gmail.com.