Andrea Metcalf Email & Phone Number

Greater St. Louis

SEM & Social Media Campaign ManagerPrimary responsibilities:- Effectively manages tens of thousands of dollars per day worth of live paid social, display and native advertising campaigns- Manages end-to-end SEM campaigns from keyword research, campaign strategy and ad writing to campaign setup, bid management and constant margin optimization- Leverages detailed data analysis to identify opportunities in the marketplace to expand & optimize profitability- Monitors all competitive and market forces and reacts appropriately to any changes- Conducts daily risk assessments to optimize overall portfolio profitability- Prioritizes between dozens of opportunities to choose the most profitable tasks- Works to set and deliver on PPC campaign growth targets- Operates and maintains expert knowledge of all proprietary in-house software

St Louis, Missouri, Us

Serves as the lead digital strategist and project manager and is responsible for the successful development and execution of all digital strategies and tactics for the agency and its clients.Key responsibilities:• Oversees and facilitates the planning, management and implementation of all digital initiatives from concept to completion• Evaluates market conditions and target audience profiles to provide strategy and budget recommendations based on client and campaign objectives• Prepares and presents digital marketing proposals to current and prospective clients• Develops and cultivates scopes of work and timelines, ensuring timely deliverables and maximizing agency income• Works with content team to produce campaign materials, ensuring best practices and platform-specific requirements are met• Facilitates the delivery of all campaign materials and ensures tracking and measurement parameters are in place• Identifies campaign trends and insights to optimize the placement, messaging and budget allocation accordingly• Evaluates campaign performance and suggests changes to the marketing strategy to meet evolving market, client and competitive conditions• Defines, measures and reports on KPIs, assess against client goals and evaluates ROI• Reconciles digital campaign budgets, vendor invoices and client billing• Performs quality assurance checks on various client websites and digital properties to optimize the UX, IA and SEO strategies• Recommends and implements revisions to client websites based on campaign goals, analytical insights and industry best practices• Coaches agency and clients in understanding digital tactics such as paid search/ppc, programmatic display, video, content marketing, email marketing, social media marketing and SEM• Evaluates emerging technologies and trends and provides thought leadership and perspective for adoption where appropriate• Remains cognizant of ever-changing industry trends, tools and best practices

St Louis, Missouri, Us

The Digital Marketing Coordinator is a combined role of manager, strategist and trafficker who works to develop and implement digital marketing programs.Thrives in an idea-driven marketing culture and unstructured creative environment that puts a premium on doing breakthrough work.Responsibilities• Manage multiple concurrent projects• Create and execute digital marketing plans and revise as appropriate to meet continuously changing needs and requirements• Research, execute, monitor and report on the effectiveness of client’s current SEO, Paid Search, Analytics and other digital marketing plans• Assist the team in preparation of digital marketing proposals and presentations• Deliver digital marketing presentations/proposals to prospective and current clients• Provide regular updates and progress reports to internal teams and/or client stakeholders• Oversee and evaluate market research and suggest changes to the marketing strategy to meet changing market and competitive conditions• Initiate and coordinate the development of action plans to penetrate new markets• Provide timely feedback regarding campaign performance• Stay current with client needs, competition and industry trends

Columbia, Mo, Us

• Provides set-up, ongoing optimization and management for pay-per-click (PPC), online display, mobile and social media advertising campaigns• Assists in the creation of proposals and estimates for PPC and online media campaigns• Assists with providing research for digital media planning• Compiles monthly and/or post-campaign reports on effectiveness of digital campaigns• Establishes and maintains goodwill and strong working relationships with the media supplier base• Communicates with media representatives to ensure that digital campaigns meet goals and perform satisfactorily• Traffics creative for digital campaigns• Maintains and updates files for client’s digital campaigns on company server, including media buys, creative assets and client billing• Reconciles invoices for digital media buys• Maintains current and accurate time records related to all functions of agency and client work assignments in Advantage software system

Columbia, Mo, Us

Monitor and plan posts for all social media outlets (Facebook, Twitter & Pinterest), promote events and sponsorships, write press releases, develop and execute direct marketing campaigns, photograph events, update community calendars, and communicate with the team.

Pittsburgh, Pa, Us

Major responsibilities include: selling merchandise, interacting with customers, promoting store loyalty and credit cards, working as a team to increase sales conversion, training new associates, operating computerized cash register, folding and stocking merchandise, overnight store resets, and keeping the store neat.Successfully handle high volume sales on a regular basis in a customer-facing position. High customer service orientation and ability to work under pressure. Responsible for fast, accurate, and personable transactions, returns and credit card authorizations.This job has also provided me with the opportunity to use my Spanish language skills to interact with customers on the sales floor. I have successfully sold merchandise and opened store loyalty and credit cards for Spanish-speaking customers on multiple occasions using my knowledge of the language.

Bachelor Of Journalism, Strategic Communication

High School, High School/Secondary Diplomas And Certificates