Drive business results for residential retail electricity segment. Accountabilities include brand strategy, go-to market strategy, financial results, product, pricing and margin management, marketing & sales and customer experience.

Various Director-level marketing and sales roles, with increasing levels of accountability - utilizing my leadership ability and experience to deliver tangible customer acquisition and retention results.Led a team of 30 experienced sales and marketing directors, managers and specialists, accountable for strategic planning and delivering against aggressive sales and cost-to-acquire targets across multiple channels - Advertising, Direct Marketing, Inbound/Outbound Sales, Web and Web Broker, Door-to-Door and MDU Direct Sales.

Managed a team of high-performance marketing and sales execution managers responsible for the successful launch of AT&T Bundled Consumer Services in 10 states; each with its own unique set of regulatory requirements. Efforts resulted in the acquisition of over 1.5 million new customers in an intensively competitive market, generating over $100 million in new annual revenue for the business.