Andreas Auer Email & Phone Number

Herzogenaurach

GENERALcreating global commercial concepts and products for licensed assets (e.g. DFB, FC Bayern München, Feyenoord, Ajax, Fenerbahce, Besiktas, Olympique Lyon, Celtic FC, Leeds United, Girondins Bordeaux, Boca Juniors; River Plate; Tigres UANL) and Limited Collections/Special Projects ( e.g. KITH, Gosha Rubchinskiy, David Beckham, Zinedine Zidane, Predator; Lionel Messi, Paul Pogba; Hashtag United; Pharrell Williams Humanrace collaboration for Romance FC ) SPECIFICLeading and managing the product creation team in creating ranges for Licensed Football Assets and Special Projects Analyzing, planning and monitoring of seasonal KPIs ( net sales, volume, margin ) Influencing the go-to market and communication plans within my respective assets Creating and delivering product presentations Expert and go to person on product specific and creation topicsCoordinator of UK assets

Herzogenaurach

Category Director BU Football Apparel (Licensed)Leading a team of 4 Product Managers within the Football Licensed product category and overseeing the product marketing creation of some major contracted Global adidas football clubs and federations in Europe, Latin America and Emerging Markets.Specific and General accountabilities for the category:Global Concept and Product creation for FC Bayern München & DFBCreation & steering of Strategic Business Plan for all football clubs and federationsAnalyzing, planning and monitoring of seasonal KPIs ( net sales, volumes, margin ) Developing the category and building the overall range concept and business targets Steering and setting the seasonal direction with x-functions (design, development and business analysts)Influencing the go-to market and communication plans within my respective assets

Herzogenaurach

GENERALcreating global commercial concepts and products for Generic Individual Training Ranges (e.g. Predator, F50, UEFA Champions League, 11Pro, adiPure, David Beckham, Leonel Messi )SPECIFICLeading and managing the product creation team in creating global commercial Training ranges Analyzing, planning and monitoring of seasonal KPIs ( net sales, volume, margin ) Influencing the go-to market and communication plans within my collections Creating and delivering product presentations

Herzogenaurach

Rensponsible for the Product Management of the global Apparel Teamsport range.Managed the product lines throughout the process of line planning, internal design and development meetings until prototype approvals and launching the lines at the international meetings.Prepared line strategies and ensured the formulation of product briefs, development of line lists, set price points and Free on Board targets, margins and volume forecasts, ensured accurate and on-time development of seasonal catalogue (Pagination, Text, Corrections). Liasons with and brand relevant Product Team members (X-functional, Retail, Business Unit Management, Key Account Management and Merchandising) Carried out regular market visits and trade shows.

Munich

Range creation for mailorder, stationrary and e-commerce businessEnsuring on-time delivery Determination and Order placement of the rangeRange analysis, assortment planning, planning key figures, projections and implementation of the agreed measuresResponsibility for sales, merchandise gross profit, gross margin and inventoryConducting negotiations with suppliers

Expert Of Trade

Winner of the Bavarian Master-Award

Bachelor Of Science (Bsc)