Andreas Basile Email & Phone Number

Amsterdam, North Holland, Netherlands

Overseeing strategy across WINK's social channels and working to develop creative and engaging campaigns across our experiential client portfolio.

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Amsterdam Area, Netherlands

• Lead the growth plan and brought a fresh perspective into the recruitment arena to deliver:
• Marketing strategy – Quarterly 360 marketing plans, defined goals and project managed. Quarterly targets (incl. 1 new MQL per month).
• Social media strategy – Developed and established social channels from the ground up. Grew organically to 300+ followers, included collaboration with industry leaders on webinars.
• Email marketing – Created templates and drove strategy: database expanded 20%.
• Branding & content – Created social assets, website imagery/ copy and email content.

London, United Kingdom

• Launched a brand new street market, including the digital and paid ads, physical and logistical components – executed:
• Brand partnerships – Worked with Depop and NTS Radio to bring together a community of fashion traders, artists, DJs/ musicians and social influencers. Footfall hit 3000-4000 each Friday & Saturday.
• Social media strategy and branding - Developed and maintained content, branding and messaging (all social channels experienced an upturn of 55%).
• Marketing strategy - Developed trader pitches and visuals for established and emerging vendors on socials, print and email marketing. Saved 15% in monthly overheads and locked in 300+ traders.

London, United Kingdom

• Managed social media & marketing strategies of 4 businesses within the Enhanced Hospitality umbrella (Fest Camden, Shaka Zulu, Dingwalls, Gabeto) which included:
• Branding & social media strategy - Realigned venue branding and messaging to fit with target audiences (social channels/ newsletters/ flyer design). Website traffic increased upward of 40%.
• Digital - Developed and maintained paid ads - drove traffic back to websites, converted visitors to customers: Fest Club experienced upturn of 20% in last quarter of 2018.
• Brand partnerships – developed ongoing relationships with drinks sponsors (Budweiser, Smirnoff, Jaegermeister).

London, United Kingdom

• Developed various brands and venues (The Steel Yard, UKG Brunch, DnB Brunch, Camden Oktoberfest, and Tuckshop Music LTD) and delivered:
• Digital - Managed social paid ads, Google and Youtube ads: Monthly revenue at The Steelyard saw upturn of 25% due to targeted event responder ads.
• Creative and social media strategy - Designed newsletter templates and social assets, aligned copy for each brand: Customer database expanded 15% over 3 month period.
• Analytics - Weekly reports using data via Google Analytics, ads reporting tools and back-end ticketing sites (TicketWeb, Dice, Eventbrite.)

Reykjavík, Capital Region, Iceland

• Managed a team of marketing/ social media coordinators and external ad agencies, delivering:
• Brand collaboration - Secured and liaised with new partners on stage takeovers with Rinse FM: Popular acts included Stormzy, J Hus, IAMDDB.
• Digital - Increased awareness to European market using paid ads and international launch parties via my own contact base. Ticket sales upward of 1200 (10%) on previous year.
• Creative – Developed branding, artworks and promotional assets with designer: 60% more artists promoted.
• Social media strategy – Oversaw the copy, creative and scheduling of all major announcements and fillers.

London, England, United Kingdom

• Oversaw full funnel strategy of 5 brands within the Proud Group umbrella from nightclubs to restaurants – delivered:
• Data tracking and analytics – Monitored and reported upon key metric data on website activity, paid and organic social content, ticketing and geo-data using a number of tools including Excel, Sprout Social, Google.
• Digital and social media strategy – Developed central objective of customer loyalty through consistency across all brands. Ticket sales experienced upturn of 40% at Proud Cabaret City alone.
• Content creation – Drove awareness via targeted content on socials, email marketing and physical for promotion of club events and restaurant offers. Proud Club experienced 60% upturn in organic engagement and 330%.

London, England, United Kingdom

London, United Kingdom

Built and maintained a hand selected roster of emerging artists within the electronic music spectrum.

London, United Kingdom