Head Of Marketing
Current
Moscow, Moscow City, Russia
Building, testing and initial launch of all areas of the company's marketing. Construction and implementation of a plan for the further development of the marketing of the company:Web. Supervision of contractors' work, design edits, text writing, concept development, testing and optimization of the site for lead generation.Results: 2 brands’ web sites with special projects and high conversion structureSEO. Supervision of the contractor's work, preparation of technical tasks, website optimization.Performance. Optimization of contextual advertising work, experiments, increase of key figures, startup from scratch of new segments of contextual advertising in the company's activity areas. Launch from scratch targeting for the project areas of the company.Results: reduction of the bargain by 3 timesContent. Media-planning, content concept building. Creation of the content department, engaged in content development for the social networks (content plan, visual style) for the sales managers (mailing lists, commercial offers, presentations, online-market banners).E-mail. Development and implementation of a design, a media plan for newsletters, writing guidelines for working with commercial proposals for managers, development of newsletters in cooperation with the content department.E-com. Development of a unified standard product cards with search engine optimized descriptions. Promotion of products on Marketplaces (Ozon, WB, Leroy). Formation of promotions for online stores. Negotiations with the owners of online stores to adjust the ranking of the company's products and mutual cooperation, implementation of agreements.Results: total improvement of the content and growing sales valueTrade. Building and realisation of the plan to improve product turnover at partners. Development and implementation of all POS materials of the company. Improvement of motivation system for sellers.Results: x4 in Sales value