As CMO at Ecoclime Group I am responsible for the full marketing setup. I Plan, lead and execute marketing initiatives such as account based marketing and digital lead generation campaigns. I collaborate closely with the sales & product teams to develop marketing tactics based on different data points. Responsible for owned and paid media for investor relations and opinion leading processes including PR, events and networking activation. Board member of group management team. Responsible contact for marketing agencies and consultants.#B2B Marketing #Corporate Communications #Content Strategy #InvestorRelations # Marketing Strategy #Digital Marketing #PR #event management#sponsoring

On a global scale I lead the Brand Experience team, planning and executing brand, sales and product communication. Responsible for strategical development and execution for communications concepts, product launches and key products. Delivering great brand assets with a 360 mindset, such as digital solutions, social media content, PR stories, brand events, movies and images. Strategical development of brand ambassadors, partnerships and sponsorship.In charge of brand development trough the global Brand Experience platform. Initiatives targeted towards endusers, key media and key retail accounts to experience the brand and the current seasonal focus. Head responsible for the major brand event initiatives. Fjällräven Polar, a winter adventure expedition with a social media platform reaching millions of people globally through an online campaign. Fjällräven Classic´s a global series of trekking events in Europe, USA and Asia. Fjällräven Campfire events, is the outdoor educational program on a local level. All initiatives with the goal to execute on the brand mission to inspire more people to get out in nature. Specific programs for Key retail, media and endusers.Acting as global marketing manager for two concepts; Mountaineering and Hunting. Responsible for planning, leading and executing the 360 market strategy. Creating stories and long term brand value through special sales events and ambassador activation's. Planning social media content and setting up ad campaigns in social ads. Follow and measure results.

As marketing and sales manager for Björkliden Fjällby a legendary ski and outdoor destination in the north of Sweden I made some big changes to revitalize the brand. I lead the work of a new communication platform, a new brand strategy and a new visual identity. I planned and executed a new international sales and marketing strategy for the European market. Planned and executed a new website, SEO and online marketing strategy. Re-launched and revitalized the running event Björkliden Arctic Mountain Marathon with great success.

Started an own company Aj Communications and worked as marketing & sales consultantOne project was to plan and execute the launch of a new snowboard brand (INCA) in the Swedish market in partnership with other agencys. The project involved conducting promotion tours, press meetings and organizing sales meetings with retailers.Another project was to act as pressmanager on the Swedish Championship in Snowboard