10 years of global agency network experience at BBDO, DDB and Ogilvy in Brand Management of FMCG of Henkel, Unilever, GlaxoSmithKline and of HSBC.14 years of global experience in Marketing Communications and Corporate Communications: development of global brand positioning as well as its re-positioning and derivation of brand strategy. Derivation of regional brand drivers, pioneering of "digital storytelling on strategy" and Influencer Marketing.Conception and implementation of Marketing Communications based on outside-in developed value-propositions for brand and products, Customer Journey Analysis and recently established Performance Marketing/Digitalization focused on SEO/SEA.Development and steering of global instruments for integrated Brand Management: corporate design, TV/print advertising, sponsoring, out-of-home, social media, online, events, round tables, fairs, summits, cooperations with media and press.Development of European product concepts and communications platforms with respect to complex local requirements and different strong local brand platforms for best local fit to local customers.Experienced in truly integrated communication: through-the-line-thinking and collaborative working.