Andreas Haack Email & Phone Number

Berlin, DE

Berlin, Germany

• Responsible to define and implement strategic initiatives that drive revenue growth and profitability for the online business
• Providing regular insights and recommendations to senior management on how to improve the performance of 10 international business lines
• Leading selected growth initiatives across commercial and product teams

Berlin, Berlin, Germany

• Business owner of the first 3D-printed and custom-fit eyewear collection
• Successful product rollout from ideation to the launch in 75+ multinational stores
• Responsible for category growth (e.g. marketing strategy, training, collections)
• Implemented core operational and supply chain processes (e.g. supplier management, tech- and logistical processes)

Berlin, Germany

• Achieved +20% yearly eyetest bookings, by restructuring and optimizing all marketing activities and the webshop user journey
• Led the marketing stream to launch the first international stores in AT and SE
• Headed a strategic program to improve the experience for luxury brands, that contributes to yearly double-digit growth at Mister Spex (incl. an exclusive brand environment “Boutique” and a new product packing experience)

Berlin Area, Germany

• Project lead for developing Zalando’s creator strategy

Berlin Area, Germany

• Full P&L ownership
• Led the team through a restructuring and rightsizing change
• Initiated a product pivot that resulted in +100% revenue growth QoQ

Berlin

• Part of the founding team of a B2B startup that provides data insights to partners
• Led the product MVP and scaled it to 1,500 partners

Hamburg

Executed consulting projects for the Otto Group board and management levels

Hamburg

Initiated technology related innovation projects with the Otto Group

Hamburg

Business Administration (Dipl.), Marketing, Technology Management

Business, Marketing, Technology Management