As a passionate communicator with decades of experience in the media and communications industry, I am passionate about language and storytelling every day. My career has taken me through various facets of journalism, from radio to corporate communications. In an ever-changing world, my goal is to stay on the cutting edge and discover new technologies that help us create content more easily and communicate more successfully. I am particularly fascinated by the new applications of artificial intelligence in communication and marketing. I don't see AI as a substitute for human creativity, but as a tool that helps us to work more efficiently, purposefully and innovatively. This can create more freedom for real creativity.