- Led a team of 10 project managers on site and remote- Organized the work, controlled and optimized the departmental processes- Advised customers and steered certification projects of management systems- Responsible for month-end reporting: accruals, work in progress

- Advised FMCG clients, e.g. Ritter Sport, iglo, Göbber (GLÜCK brand), KraftHeinz, Melitta and edding, in trade marketing jobs- Responsible for offer management, budget tracking and sales planning- Managed projects and coordinated third-party providers

- Conceptualized and realized trade marketing activities for candles: launch steering, trade presentations, POS displays, promotions, catalogues- Planned and executed PR activities: classic, social media (Facebook, influencer), trade communication online

Responsible for the DACH marketing of the Curver and Allibert brands- Team lead: 2 members- Responsible for a continuous, margin-driven range optimizationAchievement: Ebit turnaround after SKU reduction by 25%- Conceptualized and realized marketing plans and trade marketing activitiesReason for termination: organizational restructuring after acquisition of a competitor

- Team lead: 5 members- Executed consumer promotions for top brands, e.g. Haribo and L'Oréal- Coordinated key cooperation partners- Sourced partners for new productsReason for termination: downsizing due to budget reasons

- Responsible for added-value services and related processes of customer loyalty programs- Optimized existing services and launched new services Achievement: Implemented a ticket service as a new profit center- Managed national and regional cooperation partners- Project lead: 5 team membersAchievement: Pilot scheme for a strategic portfolio enhancement

- Strategic portfolio management: Worked out concepts for portfolio segmentation, SKU reduction and product differentiation- Communication: Steered the media agency (trade communication, TV)- Coordinated the consumer service with two assistants - Project: Relaunched the German homepage and initiated SEM activitiesResponsible for marketing in a dedicated sales unit for Austria and Switzerland:- Brand management with P&L responsibility: Conceptualized and realized the market strategy, managed and optimized the local portfolios, developed consumer promotions, responsible for brand communication (trade and consumer)Achievements: 7% points rise in assisted brand awareness in Austria; - Sales support: Gained REWE Austria as a permanent customerJunior role:- Developed and realized new product concepts and strategic initiatives based on market and distributor panel analyses (Nielsen)Achievements: Launched a convenience side-dish (Potatoes & Veggies) and relaunched a top product with 50% rise in margin- Conceptualized and led market research studies, e.g. U&A and GfK test market

Product Manager of print paper articlesJunior Portfolio Manager School and Office in Strategic Marketing department