Left brain, right brain. East meets West. Strategist and CEO.My diverse client portfolio includes renowned brands such as McDonald's, Volkswagen, MARS, PepsiCo, hotels.com, and BlackRock, across various markets like Korea, Hong Kong, China, Thailand, Singapore, and the Philippines. Paired with my intercultural upbringing (I'm half Korean, half Austrian), I excel at providing an Asian perspective for global brands and an international outlook for Asian brands seeking to expand into the West.Throughout my career, my work has consistently earned recognition at local, regional, and international award shows, including Cannes Lions, Effies, and the WARC Awards. I was named Campaign Asia's Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was featured in Campaign Asia's 40 under 40, which highlights the top rising talent from the Asia-Pacific region and their positive impact on the industry.Additionally, I am a published author in the field of cross-cultural consumer research and a prolific contributor to industry publications such as Campaign Asia, Marketing Interactive, Campaign Brief Asia, and WARC. I frequently share my insights on international marketing stages, including Advertising Week in Tokyo, DigiCon in Manila, and ADSTARS in Busan.I serve on the board of the Marketing Society Hong Kong, fostering not only a close-knit community among marketers but also championing the significance of impactful creative ideas to drive business results.I am fluent in German, English, Korean, and know enough Russian to get myself into trouble.During my leisure time, I enjoy creating digital art, try not to injure myself during CrossFit, and create arts & crafts YouTube videos with my daughter.