Andreas Locher Email and Phone Number
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Andreas Locher personal email
Passionate commercial leader with over 20 years of broad experience in strategic and operative marketing and business development at leading companies in the consumer goods and retail industryFrom strategy to execution: extensive experience in developing strategies, plans and initiatives in the marketing and commercial field with effective translation into sound in-market executionsResilient project manager: broad range of experience in managing complex projects and cross-functional teams locally and internationallyAnalytical problem solver: high adaptability and problem-solving skills paired with a hands-on mindset and an intrinsic motivation to deliver superior resultsCurious mind: high desire and agility to learn, explore and understand finding joy in the process of discoveryCollaborative mindset: committed to positive and constructive relationships with internal and external stakeholders in a local and international setting based on trust and open communication
Feldschlösschen Getränke Ag
View- Website:
- feldschloesschen.swiss
- Employees:
- 366
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Director Beyond Beer, Soft Drinks & WaterFeldschlösschen Getränke Ag Jul 2017 - PresentSwitzerlandOverall responsibility for the strategic and operational management of local (Eve, Rhäzünser, Arkina), global (Somersby) and licence brands (Schweppes, Pepsi). Member of the extended leadership team.Highlights: - Development of a new brand (Alpinesse): concept, positioning, portfolio, design (packaging, visual identity system), creative & activation platform, RTM, launch program- Strategic brand development (Eve): re-positioning, new creative platform, campaign development and production (digital first)- Innovation management: various projects and launches in existing and new segments across all brands- Business plan negotiations (Schweppes, Pepsi): targets, terms & investments, initiatives- Team development: introduction brand ambassadors Schweppes, build-up team
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Director Customer Development Off TradeFeldschlösschen Getränke Ag Mar 2014 - Jun 2017SwitzerlandResponsible for a wide range of strategic and operational projects and initiatives in the retail channel to drive growth and efficiency. Member of extended leadership team.Highlights: deployment of new trade terms approach, introduction of a new commercial planning process to improve cross-functional collaboration and follow-through of strategy, design and launch of a platform to drive the premium beer portfolio (branding, activation), neuroscience-based concept for large-scale promotions at the biggest account
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Group Channel Marketing Manager On-TradeFeldschlösschen Getränke Ag Dec 2011 - Feb 2014SwitzerlandResponsible for (1) developing and executing strategic and operational channel initiatives and (2) establishing the new role within the organisation. Member of the management team.Highlights: transformation of the team (roles, capabilities), development of the portfolio and pricing strategy, lead the development and launch of a B2B online platform, design and roll-out of an integrated capability building platform (customers, sales force), design and deploy an integrated toolbox (“model outlet”)
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Channel Marketing Manager Off-TradeFeldschlösschen Getränke Ag Dec 2010 - Nov 2011SwitzerlandResponsible for (1) developing and executing strategic and operational channel and shopper marketing initiatives and (2) establishing the new role within the organisationHighlights: development of a shopper-oriented toolbox, piloting of category reinvention initiatives, design and execution of 2 major launch programs leading a cross-functional team and creative agencies
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Brand ManagerNovartis Dec 2009 - Nov 2010Switzerland -
Trade Marketing & Category ManagerNovartis Consumer Health Dec 2008 - Nov 2009Switzerland
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Marketing ManagerPostfinance Dec 2007 - Nov 2008Switzerland -
Head Promotion ManagementCoop Apr 2005 - Nov 2007Switzerland -
Project Manager Promotion ManagementCoop Nov 2002 - Mar 2005Switzerland
Andreas Locher Skills
Andreas Locher Education Details
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Magna Cum Laude
Frequently Asked Questions about Andreas Locher
What company does Andreas Locher work for?
Andreas Locher works for Feldschlösschen Getränke Ag
What is Andreas Locher's role at the current company?
Andreas Locher's current role is Passionate Commercial Leader | Marketing | Business Development | Entrepreneurial Problem Solver.
What is Andreas Locher's email address?
Andreas Locher's email address is an****@****ewin.ch
What schools did Andreas Locher attend?
Andreas Locher attended Universität Basel.
What skills is Andreas Locher known for?
Andreas Locher has skills like Strategisches Management, Unternehmensstrategie, Business Strategy, Marketing, Marketing Strategy, Marketingmanagement, Brand Management, Marketingkommunikation, Marktanalyse, Product Development, Trade Marketing, Customer Insight.
Who are Andreas Locher's colleagues?
Andreas Locher's colleagues are Mounir Siari, Sead Merovci, Daniel Enderlin, Janine Seselja-Lehner, Frédéric Garnero, Werner Moll, Claudia Leuenberger.
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Andreas Locher
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