Co-founder & co owner of Mar-k Living ApS. - off-site meetings, company days & events at Mar-k Waterside.- Family gatherings, events and other private social activities at Floating G.O.A.T- Airbnb at Floating G.O.A.T

CEO & CO owner of Gastro’sAnma@gastros.dk

- Establish a new sales organization in Denmark.- Developing, planing and executing a go to market strategy. - Part for the Nordic Sales Director management group at New Sales.

Full P/L responsibility for all Outbound and Remote Sales operations.- Part of If Private Denmark management group- Part of Nordic Proactive Sales management group- Part of If Top ManagementResponsibility areas:Develop and renew the All Outbound operations and upscale the organisation.Develop the Remote Sales organisation and upscale the concept.Develop existing agreementsImplementing a virtual online meeting concept.Develop a more digital platform towards the sales organisation and the costumers Develop a new educational concept for the sales organisation Business development.

Head of the External franchise organisation in Denmark.- Full P/L responsibility for the External Sales business unit with 120 employee's- Part of If Private Denmark management group- Part of Nordic Franchise management group- Part of If Top ManagementResponsibility areas for External SalesDevelop and renew the franschise conceptDevelop existing agreementsDevelop a more digital platform towards the sales organisation and the costumers Develop a new educational concept for the sales organisationOpen new franchise centers Business developmentAbout If:If P&C Insurance is the leading insurance company in the Nordic region with over 3,6 million customers and app. 6,800 employees.If P&C Insurance is owned by Sampo Group which is listed as SAMAS:FH(Helsinki). See less

• Head of the Fleet Sales Department of VW Personal cars, VW Commercial vehicles, Skoda and Seat. • Improving the strategy of VW passenger cars.• Developing a fleet strategy for Skoda and Seat. • Improving the quality of the solutions that are offered, which means developing new fleet site at each brand - new features in the existing ERP system and an automatic rapport generator - implementing CRM and digitalize our document work flow - Change the platform of our documents and the construction of our framework agreement platform. • Channel Management• Coaching and Change management.• Negotiate national framework agreements with Enterprise Customers and the Leasing Companies as well as status meetings. • Improving the understanding of fleet market sales at the dealer network.• Planning and developing campaigns and a social media profile, at platforms like LinkedIn and Facebook for storytelling – In corporation with the marketing department.• Construction Financing.Managerial responsibilities:• 5 employees – National Key Account Managers with a specific brand as their area. Results:• Developed a Fleet program at Skoda and Seat, with specific models headed this market. • Increased the sale at VW Passenger cars.• Increased the sale at Seat, and improved the market share• Improved the market share at Skoda • Closed framework agreements with ALDI (New Bizz).• Negotiated terms of framework agreements and started up cooperation with 4 leasing companies who has not been using Semler Groups own reseller network. • Implemented and digitalized internal processes and Work Flow, to become more efficient, resulting in the depreciation lowered. Following this we now offer a higher quality in the solutions towards our collaborators. • Implementing 1-2-1 meetings, sales meetings, individual KAM development plans.

Responsibilities & Tasks: • Starting up a fleet department. • Developing a fleet strategy and implement it. • Implement and digitalize the internal processes and Work Flow.• Weekly rapports to the executive board, and the mother company in Germany. • Coaching and Change management. • Improving at the understanding of fleet market sales in the team.• Negotiate national framework agreements with Enterprise Customers and the Leasing Companies as well as status meetings.• Planning and developing campaigns and a social media profile, at platforms like LinkedIn and Facebook for storytelling – In corporation with the marketing department.• Financial instruments. Managerial responsibilities:• 4 employees on 3 locations • Member of:o VAN Leadership Team.o Site Management leadership group at the site in Hillerød. o M30 management group.Results: • Started up the fleet department. • The architect and the driving force in starting up Mercedes-Benz Fleet model program at commercial vehicles. • Increased the sale signifikant • Negotiated new terms of framework agreements with the Leasing companies. • Developed features in the existing ERP system - implemented CRM and digital work flow and archive. • Implemented and digitalized internal processes and Work Flow resulting in improved depreciation and released 25% of the administration in the organization.• Developing a digital tool that improves the team’s ability to talk about perspektives in TCO.• Implemented 1-2-1 meetings, sales meetings, individual KAM sales plans and sales rapports• Developed a new Salary/bonus system to the entire sales organization at commercial vehicles.Business Partners:Falck ǀ Aarsleff Group ǀ Rentokil ǀ Nordkysten ǀ Siemens ǀ Berendsen ǀ Ørsted ǀ Rigspolitiet Helbo Hansen ǀ Københavns Kommune ǀ Beredskabsstyrelsen ǀ Grundfos ǀ Huawei PON Equipment ǀ Rentokil ǀ Eltel ǀ Jungheinrich ǀ leasing companies.

Responsibilities & Tasks: • Channel Management - As a part of a new strategy towards the fleet market, I was hired to create and develop a new business setup with the reseller organization. • Developing a Fleet business program at Passenger cars.• Negotiating fleet prices and batch support with PSA headquarter in France.• Participating in meetings with other national Fleet managers, to improve the go-to-marked strategy and the framework agreements at EMEA Head Accounts. • Cooperation with fleet managers from Sweden and Norway, toward Nordic customers.• Attack top 100 fleet customers at the Danish market.• Improving the understanding of fleet market sales in the reseller network –To improve the skills in their organizations, I was personal coach for ten persons, and the driving force in starting up a Peugeot business sales academy. • Planning and developing campaigns and a social media profile, at platforms like LinkedIn and Facebook for storytelling – In corporation with the marketing department.• Negotiate national framework agreements with Enterprise Customers and the Leasing CompaniesManagerial responsibilities:• Project management Results:• Developed a Fleet program at both passenger cars and commercial vehicles. • Increased the sale at passenger cars – Only by working with visibility. • Within the first Year I closed framework agreements with 7 New bizz customers • Won 4 EU tenders with municipalities. • Personal coach for ten persons, and the driving force in starting up Peugeot Business Sales Academy. • Implemented CRM and a Business customer database at Import level.• Developed a platform for KAM development plans and activities.• Increased knowledge sharing in Scandinavia as a result of international cooperation meetings.Business Partners:G4S ǀ Siemens ǀ Bestseller ǀ Syd Energi ǀ Mariendal Electrics ǀ Stanley Security (Nordic) ǀ Sara Lee/Merrild Coffee ǀ Mejlshede Låse ǀ Force Technology (Nordic)Furthermore I municipalities.

Responsibilities & Tasks: • Responsible for selling IT document management hardware and software solutions to large national, Nordic and global Enterprises as well as the largest public companies.Scandinavian customers demanded cross-border cooperation within Atea ensuring close counteract with Atea’s Swedish and Norwegian organizations. • Business and workflow analyzes. • Responsible of the entire project sales process.• Customer value creation in order to help the costumer finding and defining their needs.• Relationship building with the customers in order to increase loyalty.• Operational financing.Managerial responsibilities:• Project management.Results:• First year I achieved 90% of my KPI’s, from that on I performed 5-15% over budget• I negotiated the terms and conditions of the contract for two of the biggest national costumers in Kyocera Denmark, Frederiksberg and Ballerup Municipalities. (both new bizz).• I have achieved great skills in working with specially the Swedish market and culture.• Developed my sales and negotiation skills, I spend 30% of my time focusing on new bizz, and with great success.

Responsibilities & Tasks: • Category management FMCG.• Product Launches 4 times a year.• Responsible for optimizing the sale within the Tobacco category, in a portfolio of large retail stores by helping/teaching the store managers to be better at controlling the product flow and stock in the second largest FMCG. • Improve the understanding of the value of the Tobacco Category, the margin on selling a pack of cigarettes is only 5-6%, but category has one of the highest sales turnovers, which means that the store can sell the pack 5-12 times before they have to pay for it. That gives a positive capital binding. • Advising about Space Management and solutions that would promote the products in a better way, and thereby increase the sale. Results:• In the published Factum analyses, I was rated the best advising Consultant within the entire Food category in my district two years in a row.

Responsibilities & Tasks: • The job was to lead the operation of the department and to optimize the sales rates.• Space Management. • Planning local campaign and executing national campaigns.• Forecasting and weekly sales rapports. • Control of stock bindings, depreciation and losses.• Leadership and coaching.Managerial responsibilities:• 42 employees in Bilka.• 23 employees in Føtex.Results:• Improved sales by 11% in Bilka.• Improved sales by 25% in Føtex – Our positions changes from 26th place to a 9th place out of 75 within 7 month.• In Føtex I took over a department with who has not been managed wisely, so I improved the stock binding by 25% - the sales turnover by 18% - depreciation by 34%.

Responsibilities & Tasks: • Advisor for a portfolio of small and Medium businesses and Co. adviser at large account. • Construction Financing – Cash management – economics etc.• Business and financial statement analysis.• Negotiating financial framework agreements.

Responsibilities & Tasks: • Advisor for a portfolio of private customers. • Co adviser on a portfolio of single-person business.• Handling housing finance - car finance - retirement savings etc.

Responsibilities & Tasks: • Educating new soldiers.• Educating new sergeant.• Specialist teacher – Weapon control, First Aid and Map learning.• Leadership and coaching.• Planning and executing military exercises.Managerial responsibilities:• Second command in a division of 30 conscript soldiers.• Instructor and Team leader for 24 Sergeant students. Results:• 22 out 24 Sergeant students graduated with satisfactory marks – one ended cource of personal reason, and one due to illness. • 18 out 30 soldiers from my division chose to sign a voluntary contract of being send to a war zone. Most of them had not applied for the Army selves. • The conscript soldier came from all layer of society, and around 20% of the group came with a criminal background on their resume. We succeeded in doing a turn around on 60-65% of these people.