Part of the management board and responsible for all creator centric business units of Studio71 with top notch YouTubers in our network and emerging social media artists in our 360-degree artist management unit. Additionally driving innovative projects like virtual influencers for the group.

Responsible for business development department of Germanys leading multi channel network, connecting more than 90 of the most relevant influencers with brands & retailers.

Setup and operation of the commerce unit of ProSiebenSat1 owned 7NXT Health GmbH. Developed three online born, influencer driven consumer brands, including creation of the brands, product strategy, hiring of the team and launch of dedicated online shops. Brands include apparel & nutrition products, completing the ecosystem of 7NXT, which initially focussed on online coaching from top notch influencers (Sophia Thiel, Daniel Aminati, Frank Rosin etc.).

P&L responsible for all nutrition related online coaching programs of 7NXT Health, including analysis of target market, conception, decision for influencers, production, marketing and operations of the programs.

Founded market leading e-commerce destination for curated, high quality kitchen accessoires.Responsible for developing the technical shop platform up to creating and executing marketing strategies , hiring dedicated teams (editorial , customer care & marketing) and handling financial controlling and operations.Scaled bootstrapped from 0 to seven digit yearly revenues (€).

Founded pioneering multi-channel b2b service provider and consulting company, to help small & mid sized businesses sell products more professionally/efficiently in the online space. This included a Magento-like shop system for B2C sales, but also export functions to other marketplaces like eBay.

Conception and execution of promotion and POS activities, incl. the team lead for DOLE and EDEKA events.

Implementing the new optimized POS marketing offensive of Africa's market leading food retailer. Supporting the CMO developing a new marketing strategy for ShopRite.