Andreas Morf Email & Phone Number

Vilvoorde, Belgium

Shanghai City, China

Highly experienced retail professional with over 20 year experience. Worked in Switzerland, Philippines, Hong Kong and China. Skills developed in the retail fashion industry with Globus, Charles Vögele and C&A China. Results driven person with strong leadership and organization skills who understands the European and Chinese retail landscapes. Appointed by CEO from Charles Vögele in 2006 to set up and establish the new Buying and Sourcing Office in Hong Kong and Shanghai as Merchandising Manager for Men’s, Kids and Accessories.Joined C&A (China) Ltd. in 2007 in a startup phase as Unit Leader for Menswear Angelo Litrico. C&A China has 55 stores in China.Responsible for • Leading and coach my Team• Department Strategy • STCP and Assortment Planning, • OTB Management• Build up Price architecture • Process Management ( Critical Path)• Define RAPIDS• Collection building• Collection Management in Store• Market Visits and Research• Product development for 1000 Styles / year • Sourcing and Buying DecisionRecruit, develop, manage, motivate and assess 12 direct reports to ensure development of a team. (2 Product Manager, 3 Buyers, 1 Merchandise Planner, 2 Technician, 3 Merchandisers, 2 Management Trainees. Directs and supervises Team towards formulation of strategy and performance.

Hongkong & Shanghai

I was the contact point between the group purchasing in the Headquarter in Switzerland and supplier in the Asain sourcing market. I lead a team of six merchandiser in Hong Kong and Shanghai with following main duties:- processing and negotiating the orders- leading and training the merchandiser, in trade-related and disciplinary aspects- monitoring and controlling the production

Putting together Collection • Collection Concept- observing the market and carrying out market analyses, visiting branch offices in all distribution organizations- collecting trends/attending fairs in Europe- working on trend influences and the potentials for development- carrying out analyses of the results of the previous and current season, drawing up and evaluating statistics- planning the budget• Putting together the Collection for CV Switzerland, Germany, Austria, Netherlands, Belgium, Slowenia, Poland, Hungary and Czechia- developing the collection in agreement with the defined target groups - harmonizing the composition of the collection with the module planning section - handling the product development, from the first idea to the finished product- preparing and giving internal assortment presentations to the buying management and all the persons responsible for goods dispositions within the distribution organizations- goods arrival planning and the corresponding delivery date planning• Communication Planning - selecting the promotional articlesOrder Placement • Supplier Selection - selecting suppliers from the fixed list of suppliers - handling the correspondence, in writing and orally, in German and English • Order Placement- negotiating the order conditions and attending to price calculations- placing orders with the selected suppliers in Europe and the Far East Production, Quality Control and Delivery Date Management • Production and Quality Monitoring - drawing up and supervising measurement charts- preparing the production, processing sample pieces and doing fitting checks - okaying the production • Delivery Date Management - order-follow-up and quality monitoring - delivery date monitoring and ensuring the punctual goods delivery• Quality Defects- processing quality defects

Cavite, Philippines

Men's Shirt factory with 500 employeeskklklk

Junior Buyer

Management Traininee

Diploma, Retail Business

Taskmaster

Confederate Diploma, Technical & Commercial Textile

Diploma Of Commercial Business, Diploma

Education record

Education record

Tann Rüti, (ZH) Secondary school, Rüti, (ZH) Commercial school with diploma at the Burghofschule in Rapperswil Education to become a men's.