Andreas Oliver Lorenz

Andreas Oliver Lorenz Email and Phone Number

Building successful businesses for a better future @ Haglöfs
Andreas Oliver Lorenz's Location
Zurich, Zurich, Switzerland, Switzerland
About Andreas Oliver Lorenz

I am extremely passionate about driving sustainable growth and success for brands in the sports, lifestyle and general consumer industries through high performing teams. I love to work towards a positive change for organizations that have a clear purpose. My strength lies in my broad background, holistic thinking and my ability to build trust within an organization and with external stakeholders and partners. I am constantly striving to learn and become a better leader, colleague, parent and husband.

Andreas Oliver Lorenz's Current Company Details
Haglöfs

Haglöfs

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Building successful businesses for a better future
Andreas Oliver Lorenz Work Experience Details
  • Haglöfs
    Chief Commercial Officer (Cco)
    Haglöfs Aug 2024 - Present
    Bromma, Se
  • Career Break
    Career Transition
    Career Break May 2024 - Aug 2024
    Expanding my horizons through reflection, structured learning and conversations and spending some wonderful time with my family and friends. This all will give me the energy and better equip myself for my next professional adventure to start soon.
  • On
    Head Of Sales Central Europe
    On Dec 2020 - Apr 2024
    Zurich, Ch
    Led a highly motivated sales team @On across Germany/Austria/Switzerland to become the most desirable sportswear brand together with together with our cross-functional colleaguesGrew large portion of EMEA sales by double-digit CAGR growth rates while resetting distribution and aligning organization and talent with brand and commercial objectivesLed team through new ERP implementation, the IPO and introduction of product tiering and partner segmentation within first 18 monthsFormulated global distribution strategy for current strategic cycle as part of 6 months assignment to newly formed Global Commercial Strategy team
  • Lorenz Family
    Family Time And Preparing For The Next Challenge
    Lorenz Family Oct 2020 - Nov 2020
  • Adidas
    Senior Director Strategy - Business Unit Group Originals & Style
    Adidas Feb 2018 - Oct 2020
    Herzogenaurach, Bavaria, De
    Leading team of 7 permanent team members in the areas of strategic planning, creation and execution process management, BU GM support, board reporting, risk management, Key Account top management meeting preparation and BU leadership agenda managementLed strategic planning for BU for strategic cycle until 2025 (Own the Game)
  • Adidas
    Senior Director Corporate Performance Management - Strategy And Brand Projects
    Adidas Feb 2015 - Feb 2018
    Herzogenaurach, Bavaria, De
    Leading team with threefold responsibility1. Business partnering with Brand Strategy, Future (Innovation) and Creative Direction teams2. Finance lead on 3 strategic pillars of Creating The New strategy cycle (2015-2020) - Open Source (collaboration strategy from innovation to partnerships and endorsements), Key Cities and Speed (segmented supply chain)3. Cost center controlling for all areas above incl. related marketing (working) budget (>500 employees and nine digit budget)Initial finance lead on key innovation and commercial levers for brand and overall organization1. Build up of pricing capabilities and team within Brand organization: Value Based Pricing method, mindset and process as well as structure of pricing tables and adaption by region and currency (global)2. Introduction of innovation investment portfolio approach including first innovation fund (annual volume 10m EUR) for flexible investment3. Financial and commercial management of portfolio of publicly funded research projects with internal and external reporting (e.g., European Commission Horizon 2020, Store Factory etc.)Contract validation and negotations for major innovation and research projects Awarded spot in first generation of global high potential program
  • Adidas
    Director Commercial Finance Consumer Direct - Store Operations Controlling
    Adidas Mar 2013 - Feb 2015
    Herzogenaurach, Bavaria, De
    Led a team of 5 permanent team members in charge of operational (full P&L) controlling of own retail fleet globally (>3.000 stores, >3 bn EUR turnover) Led large scale global performance enhancement and store portfolio review with doubledigitmillion EUR bottom line improvementDrove constant improvement of planning, analysis and reporting capabilities for global retail business incl. piloting SAP HANA and MicroStrategy as first adidas finance unitOversaw cost center controlling for Global Store Operations team (Center of Excellence Retail)
  • Mckinsey & Company
    Senior Associate
    Mckinsey & Company Aug 2011 - Feb 2013
    Us
    Leading work streams and project teamsProjects across different functional areas (e.g., growth and channel strategies, sourcing and supplier management, M&A and integration) and geographies in the consumer and retail, media and health/pharmaceutical sectorMember of the Consumer Interest and Apparel, Fashion & Luxury GroupCapstone mentor for prospective applicants
  • Mckinsey & Company
    Fellow Senior Associate
    Mckinsey & Company Jan 2008 - Aug 2011
    Us
    Increasing responsibilities within teams such as operational on-site lead, onboarding new colleagues and leading internsMember of the Consumer Interest Group
  • Mckinsey & Company
    Senior Research Analyst
    Mckinsey & Company Apr 2005 - Dec 2007
    Us
    Included project team roles at clientsResponsible for European Consumer Sector M&A data databaseMember of the European Consumer Intelligence and Consumer Interest Group
  • Mediamarktsaturn
    Analyst
    Mediamarktsaturn Oct 2002 - Mar 2005
    Ingolstadt, Bavaria, De
    Development of market entry feasibility analysis and store expansion plansMarket research / GfK panel administration and analysisSupporting preparation of management board presentationsDevelopment of one of the first browser-based geographic information systems together with pg-control systemtechnik

Andreas Oliver Lorenz Education Details

  • Kellogg Executive Education
    Kellogg Executive Education
    Marketing
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Management And Organization
  • Harvard Business School Executive Education
    Harvard Business School Executive Education
    General
  • Baden-Wuerttemberg Cooperative State University (Dhbw)
    Baden-Wuerttemberg Cooperative State University (Dhbw)
    Retail Management

Frequently Asked Questions about Andreas Oliver Lorenz

What company does Andreas Oliver Lorenz work for?

Andreas Oliver Lorenz works for Haglöfs

What is Andreas Oliver Lorenz's role at the current company?

Andreas Oliver Lorenz's current role is Building successful businesses for a better future.

What schools did Andreas Oliver Lorenz attend?

Andreas Oliver Lorenz attended Kellogg Executive Education, Northwestern University - Kellogg School Of Management, Harvard Business School Executive Education, Baden-Wuerttemberg Cooperative State University (Dhbw).

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