Andreas Oliver Lorenz Email and Phone Number
I am extremely passionate about driving sustainable growth and success for brands in the sports, lifestyle and general consumer industries through high performing teams. I love to work towards a positive change for organizations that have a clear purpose. My strength lies in my broad background, holistic thinking and my ability to build trust within an organization and with external stakeholders and partners. I am constantly striving to learn and become a better leader, colleague, parent and husband.
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Chief Commercial Officer (Cco)Haglöfs Aug 2024 - PresentBromma, Se -
Career TransitionCareer Break May 2024 - Aug 2024Expanding my horizons through reflection, structured learning and conversations and spending some wonderful time with my family and friends. This all will give me the energy and better equip myself for my next professional adventure to start soon.
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Head Of Sales Central EuropeOn Dec 2020 - Apr 2024Zurich, ChLed a highly motivated sales team @On across Germany/Austria/Switzerland to become the most desirable sportswear brand together with together with our cross-functional colleaguesGrew large portion of EMEA sales by double-digit CAGR growth rates while resetting distribution and aligning organization and talent with brand and commercial objectivesLed team through new ERP implementation, the IPO and introduction of product tiering and partner segmentation within first 18 monthsFormulated global distribution strategy for current strategic cycle as part of 6 months assignment to newly formed Global Commercial Strategy team -
Family Time And Preparing For The Next ChallengeLorenz Family Oct 2020 - Nov 2020
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Senior Director Strategy - Business Unit Group Originals & StyleAdidas Feb 2018 - Oct 2020Herzogenaurach, Bavaria, DeLeading team of 7 permanent team members in the areas of strategic planning, creation and execution process management, BU GM support, board reporting, risk management, Key Account top management meeting preparation and BU leadership agenda managementLed strategic planning for BU for strategic cycle until 2025 (Own the Game) -
Senior Director Corporate Performance Management - Strategy And Brand ProjectsAdidas Feb 2015 - Feb 2018Herzogenaurach, Bavaria, DeLeading team with threefold responsibility1. Business partnering with Brand Strategy, Future (Innovation) and Creative Direction teams2. Finance lead on 3 strategic pillars of Creating The New strategy cycle (2015-2020) - Open Source (collaboration strategy from innovation to partnerships and endorsements), Key Cities and Speed (segmented supply chain)3. Cost center controlling for all areas above incl. related marketing (working) budget (>500 employees and nine digit budget)Initial finance lead on key innovation and commercial levers for brand and overall organization1. Build up of pricing capabilities and team within Brand organization: Value Based Pricing method, mindset and process as well as structure of pricing tables and adaption by region and currency (global)2. Introduction of innovation investment portfolio approach including first innovation fund (annual volume 10m EUR) for flexible investment3. Financial and commercial management of portfolio of publicly funded research projects with internal and external reporting (e.g., European Commission Horizon 2020, Store Factory etc.)Contract validation and negotations for major innovation and research projects Awarded spot in first generation of global high potential program -
Director Commercial Finance Consumer Direct - Store Operations ControllingAdidas Mar 2013 - Feb 2015Herzogenaurach, Bavaria, DeLed a team of 5 permanent team members in charge of operational (full P&L) controlling of own retail fleet globally (>3.000 stores, >3 bn EUR turnover) Led large scale global performance enhancement and store portfolio review with doubledigitmillion EUR bottom line improvementDrove constant improvement of planning, analysis and reporting capabilities for global retail business incl. piloting SAP HANA and MicroStrategy as first adidas finance unitOversaw cost center controlling for Global Store Operations team (Center of Excellence Retail) -
Senior AssociateMckinsey & Company Aug 2011 - Feb 2013UsLeading work streams and project teamsProjects across different functional areas (e.g., growth and channel strategies, sourcing and supplier management, M&A and integration) and geographies in the consumer and retail, media and health/pharmaceutical sectorMember of the Consumer Interest and Apparel, Fashion & Luxury GroupCapstone mentor for prospective applicants -
Fellow Senior AssociateMckinsey & Company Jan 2008 - Aug 2011UsIncreasing responsibilities within teams such as operational on-site lead, onboarding new colleagues and leading internsMember of the Consumer Interest Group -
Senior Research AnalystMckinsey & Company Apr 2005 - Dec 2007UsIncluded project team roles at clientsResponsible for European Consumer Sector M&A data databaseMember of the European Consumer Intelligence and Consumer Interest Group -
AnalystMediamarktsaturn Oct 2002 - Mar 2005Ingolstadt, Bavaria, DeDevelopment of market entry feasibility analysis and store expansion plansMarket research / GfK panel administration and analysisSupporting preparation of management board presentationsDevelopment of one of the first browser-based geographic information systems together with pg-control systemtechnik
Andreas Oliver Lorenz Education Details
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Kellogg Executive EducationMarketing -
Northwestern University - Kellogg School Of ManagementManagement And Organization -
Harvard Business School Executive EducationGeneral -
Baden-Wuerttemberg Cooperative State University (Dhbw)Retail Management
Frequently Asked Questions about Andreas Oliver Lorenz
What company does Andreas Oliver Lorenz work for?
Andreas Oliver Lorenz works for Haglöfs
What is Andreas Oliver Lorenz's role at the current company?
Andreas Oliver Lorenz's current role is Building successful businesses for a better future.
What schools did Andreas Oliver Lorenz attend?
Andreas Oliver Lorenz attended Kellogg Executive Education, Northwestern University - Kellogg School Of Management, Harvard Business School Executive Education, Baden-Wuerttemberg Cooperative State University (Dhbw).
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