Andreas Perneby Email & Phone Number

Stockholm, Se

Stockholm

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

At Corsmed we develop the world’s most proficient MRI (Magnetic Resonance Imaging) simulation platform. Often referred to as “the flight simulator of MRI”, our virtual MRI scanner is used to educate current and future MR-operators to better help patients all around the world.

Stockholm

As the Head of Marketing & Contact Strategy at Eniro I am heading up the Marketing & Contact Strategy team. We run all things marketing from strategy to tactics and operations. Strong focus on lead generation, branding and positioning. We also aim to transform our outbound strategies to be more efficient, data driven and relevant to our current and potential customers.Key Achievements include:– Designing, Building and scaling an Inbound first process from scratch to being the primary source of new customers– Triple digt growth in leads generated and revenue sourced by marketing for three consecutive years– Continuous improvement of employee satisfaction within the team– Successful execution of automation strategy throughout sales and marketing funnel– Revamp of Marketing tech stack - integrating CRM, Marketing Automation and Data Management Platform to enable more cost efficient (CPM) reach campaigns and more accurate lead generation

Stockholm, Sweden

As the Head of Marketing at Eniro I am heading up the marketing team. We run all things marketing from strategy to tactics and operations. Strong focus on lead generation, branding and positioning. Achievements include: – Building and optimising Lead Gen strategies, processes and tactics. Currently growing more than 100% year-to-year.– Implementing brand architecture, positioning, platform and governance strategy during 2019.– Successful re-branding of Danish and Norwegian business.– Re-positioning campaign in all three key markets. Samples below.

Stockholm, Sweden

– Responsible for Wiraya’s B2B inbound marketing, demand generation and inbound lead management with the goal to drive new customer acquisition – Full ownership of website– Strategies for content marketing, digital marketing and marketing automation– Improve and visualize inbound marketing’s contribution to pipeline and revenue.– Secure demand generation and highest ROI on marketing initiatives.– Define and report operational metrics and maintain systems for tracking and reporting metrics– Managing the inbound team, including development, salary reviews etc.– Responsible for inbound marketing budget– Negotiations with suppliers for digital advertising, content and web development– Salesforce Administration, Processes and Best Practises

Stockholm, Sweden

Leading the Marketing Automation at Klarna includes: • Managing Marketing Automation on a Strategic, Operational and Tactical level• Owning and Managing Oracle Eloqua/Marketo Marketing Automation Platform globally• CRM Integration with Salesforce.com• Marketing Automation Best Practises • Content Marketing • Nurturing/Drip Programs

Stockholm, Sweden

- Marketing Manager Consulting and System Integration- Marketing Manager Telecom, Media and Energy - Analytics & Optimization- Marketing Automation

Stockholm, Sweden

- Coordinating marketing activities in Sweden- Managing marketing activities for energy sector in Sweden- Managing marketing automation project- Website analytics of Tieto.se

Nacka

- Supervising and controlling daily business transactions from 115 retail branches.- Reconciliation of unmatched items and cash loss- Cash Loss investigations

Master Of Science In Business Administration And Economics, Business & Marketing

Activities and Societies: PRogramUtskottet i Föreningen Ekonomerna vid Stockholms Universitet

Bachelor Of Science, Political Science

Education record