Country Manager Schweiz
Current
May 2024 - Present
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Andreas Rücker Email & Phone Number
Country Manager | Sales Executive | FMCG | D-A-CH | Profitable Growth and Turnaround Management | IRONMAN Triathlete
at
Active Nutrition International GmbH
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✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Country Manager | Sales Executive | FMCG | D-A-CH | Profitable Growth and Turnaround Management | IRONMAN Triathlete
Location
Zurich, Switzerland
Company size
Who is Andreas Rücker? Overview
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Quick answer
Andreas Rücker is listed as Country Manager | Sales Executive | FMCG | D-A-CH | Profitable Growth and Turnaround Management | IRONMAN Triathlete at Active Nutrition International GmbH, a with 72 employees, based in Zurich, Switzerland. AeroLeads shows a matched LinkedIn profile for Andreas Rücker.
Andreas Rücker previously worked as Country Manager Schweiz at Active Nutrition International Gmbh and Consultant, project- and mandate-based / Professional Reorientation at Freiberuflich. Andreas Rücker holds Diplom-Kaufmann from Ebs Universität Für Wirtschaft Und Recht.
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Active Nutrition International GmbH
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Profile bio
About Andreas Rücker
I'm a Country Manager and Sales Executive in the Consumer Goods Industry with a proven expertise for growth and turnaround challenges within the Swiss, German and Austrian markets.I've worked in multi-national and stock market listed companies, held responsibility of USD 200+ million turnover and led organisations of 40+ employees.My track record includes:- turning around free-fall market share declines into significant gains by winning back major retail customers, introducing product innovations and multiplying the direct-to-consumer business - doubling turnover within 3 years by winning new customers and executing efficient promotions with key retailersDuring my sabbatical, I combined traveling the world with competing in various triathlon races and, as highlights, finished the full-distance IRONMANs in Taupo, New Zealand and Frankfurt, Germany. I’m currently ranked in the top 7% of all IRONMAN athletes in my age group globally.As a freelance consultant, I advised start-ups and scale-ups in the food sector on commercial strategies and leveraged my network and know-how in retail to gain distribution.
Current workplace
Andreas Rücker's current company
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Active Nutrition International Gmbh
8 roles
Andreas Rücker work experience
A career timeline built from the work history available for this profile.
Consultant, Project- And Mandate-Based / Professional Reorientation
Freiberuflich
Aug 2023 - May 2024
General Manager
Lead the Swiss organization including Marketing, Sales, Customer Care, Logistics, Finance and HR. Turned around market share development. Regained business with major retailers after delistings. Aquired 3rd largest CH retailer as new customer. Lead the globally first market launch of the “Quick-Connect” CO2-Cylinder system and three compatible sparkling water makers. Multiplied own-webshop business by optimising product portfolio, enhancing shopper experience and increasing market communication. Established consumer-centric and deposit-based CO2-cylinder exchange system.
Jul 2019 - Mar 2022
Sales Director Ger/At
Lead the German and Austrian sales organization including field sales and customer service.Doubled turnover within 3 years. Increased distribution by +60% driven by new customer acquisitions and expanding collaboration with major retailers. Increased number of retailers' leaflet insertions by +35% and front page ads by +47%. Co-created TV advertisements with retailers to support trade promotions. Step-changed POS visibility by focussing sales force efforts and implementing tailor-made POS materials.
Mar 2016 - Jun 2019
Key Account Director
Lead business with 2 Top5 customers, approx. 30% of company’s turnover, and a team of Key Account Managers. Led negotiations and coordinations of the global agreement with METRO concerning 19 Danone business units.Turned around business by executing price increases, trade term cuts and portfolio and promotion optimisations. Shifted customer management from turnover to profitability growth and ROI-based investments for assortment and promotional activities.
Nov 2012 - Feb 2016
Key-Account-Manager
Lead the business with various key accounts nation-wide including the Top2 supermarket retailer and all major German Discounters. Developed and implemented first-ever customer-exclusive Danone-Brand Launch “DanVia” at REWE Supermarkets nationwide including co-marketing and activation initiatives. Co-lead listing extension of Actimel at ALDI Süd.
Nov 2007 - Oct 2012
Trade Marketing Manager / Jr. Key Account Manager
Lead Trade Marketing for Brand “FruchtZwerge” / “Danonino” and national responsibility for a supermarket retailer. Designed and implemented a customer-individual multi-buy-promotion with significant business uplift and leaflet insertion. Co-lead and prepared annual negotiations.
Apr 2007 - Oct 2007
Junior Brand Manager
Successfully launched "Dany Sahne" pudding flavor extensions. Contributed thorough market analysis and recommendations for strategic and operational brand management decisions.
Oct 2005 - Mar 2007
Team & coworkers
Colleagues at Active Nutrition International GmbH
Other employees you can reach at active-nutrition-international.com. View company contacts for 72 employees →
MS
Mona Stutzmann
Colleague at Active Nutrition International GmbhMunich, Bavaria, Germany
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TK
Tanja Klein
Colleague at Active Nutrition International GmbhGreater Munich Metropolitan Area, Germany
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MH
Markus Höft
Colleague at Active Nutrition International GmbhDüsseldorf, North Rhine-Westphalia, Germany
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MH
Maria Henne
Colleague at Active Nutrition International GmbhMunich, Bavaria, Germany
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AS
Annelie Schuh
Colleague at Active Nutrition International GmbhGreater Munich Metropolitan Area, Germany
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JS
Jana Ständecke
Colleague at Active Nutrition International GmbhMunich, Bavaria, Germany
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JS
Jessica Schnaible
Colleague at Active Nutrition International GmbhUnterhaching, Bavaria, Germany
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NT
Naomi Takama
Colleague at Active Nutrition International GmbhGermany
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SH
Stephanie Hamann
Colleague at Active Nutrition International GmbhGreater Munich Metropolitan Area, Germany
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OZ
Oliver Zwack
Colleague at Active Nutrition International GmbhIngolstadt, Bavaria, Germany
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Mona Stutzmann
Colleague at Active Nutrition International GmbhMunich, Bavaria, Germany
View →
TK
Tanja Klein
Colleague at Active Nutrition International GmbhGreater Munich Metropolitan Area, Germany
View →
MH
Markus Höft
Colleague at Active Nutrition International GmbhDüsseldorf, North Rhine-Westphalia, Germany
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MH
Maria Henne
Colleague at Active Nutrition International GmbhMunich, Bavaria, Germany
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AS
Annelie Schuh
Colleague at Active Nutrition International GmbhGreater Munich Metropolitan Area, Germany
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JS
Jana Ständecke
Colleague at Active Nutrition International GmbhMunich, Bavaria, Germany
View →
JS
Jessica Schnaible
Colleague at Active Nutrition International GmbhUnterhaching, Bavaria, Germany
View →
NT
Naomi Takama
Colleague at Active Nutrition International GmbhGermany
View →
SH
Stephanie Hamann
Colleague at Active Nutrition International GmbhGreater Munich Metropolitan Area, Germany
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OZ
Oliver Zwack
Colleague at Active Nutrition International GmbhIngolstadt, Bavaria, Germany
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4 education records
Andreas Rücker education
Diplom-Kaufmann
Education record
Thammasat University, Bangkok, Thailand
Abitur | A-Levels
Mathematisch Naturwissenschaftliches Gymnasium Mönchengladbach
FAQ
Frequently asked questions about Andreas Rücker
Quick answers generated from the profile data available on this page.
What company does Andreas Rücker work for?
Andreas Rücker works for Active Nutrition International GmbH.
What is Andreas Rücker's role at Active Nutrition International GmbH?
Andreas Rücker is listed as Country Manager | Sales Executive | FMCG | D-A-CH | Profitable Growth and Turnaround Management | IRONMAN Triathlete at Active Nutrition International GmbH.
Where is Andreas Rücker based?
Andreas Rücker is based in Zurich, Switzerland while working with Active Nutrition International GmbH.
What companies has Andreas Rücker worked for?
Andreas Rücker has worked for Active Nutrition International Gmbh, Freiberuflich, Sodastream (Switzerland) Gmbh, Sodastream Deutschland Gmbh, and Danone.
Who are Andreas Rücker's colleagues at Active Nutrition International GmbH?
Andreas Rücker's colleagues at Active Nutrition International GmbH include Mona Stutzmann, Tanja Klein, Markus Höft, Maria Henne, and Annelie Schuh.
How can I contact Andreas Rücker?
You can use AeroLeads to view verified contact signals for Andreas Rücker at Active Nutrition International GmbH, including work email, phone, and LinkedIn data when available.
What schools did Andreas Rücker attend?
Andreas Rücker holds Diplom-Kaufmann from Ebs Universität Für Wirtschaft Und Recht.
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