As an experienced Category Management expert with extensive expertise in Pricing (B2C, B2B, B2B2C), demand forecasting, competitive analysis, and product information management, I am passionate about leading companies to success in the digital age. My enthusiasm lies in developing data- and technology-driven strategies that create sustainable value and enhance profitability.As the founder and consultant of Resilient Value, I focus on the digitalization of value creation to effectively support companies in optimizing their processes.With my experience in digital transformation, strategic planning, and change management, I am passionately committed to developing practical solutions that meet both business and technological requirements. I foster cross-departmental communication and drive innovations to sustainably increase efficiency and competitiveness.