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Andreas Wallin Email & Phone Number
Director of Client Services and Marketing Insights
at
IPG Mediabrands
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Director of Client Services and Marketing Insights
Location
Stockholm, Stockholm County, Sweden
Company size
Who is Andreas Wallin? Overview
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Quick answer
Andreas Wallin is listed as Director of Client Services and Marketing Insights at IPG Mediabrands, a with 1986 employees, based in Stockholm, Stockholm County, Sweden. AeroLeads shows a matched LinkedIn profile for Andreas Wallin.
Andreas Wallin previously worked as Nordic Media Manager at Lantmännen and Client Service Director (member of executive board) at Carat. Andreas Wallin holds Reklam & Kommunikation, Reklam from Berghs School Of Communication.
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IPG Mediabrands
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Profile bio
About Andreas Wallin
I am a evidence-based marketer with experience working across various industries, including FMCG, telecom, retail, finance, and the car industry. My expertise spans both e-commerce and offline sales.I am deeply dedicated about driving brand growth through evidence-based marketing principles. Currently, I serve as the Nordic Media Manager at Lantmännen / Cerealia, overseeing some of the Nordics' largest food brands. In my role, I actively contribute to the overall business plan by applying proven marketing principles.Some key tasks in my role includes; analyzing sales and consumer buying behavior data to make facted-based decisions and identify growth opportunities for our brands. I also evaluate marketing investments combined with sales data to track category movements. Based on various analyses, I create marketing investment scenarios with potential long-term effects, predicting sales volume, value, market share development, and profit margin comparisons.As the responsible person for paid media, I handle the strategic work with our media agency. I also actively engage in the creative process to ensure we create better advertising.Additionally, I oversee our brand tracker and conduct various market studies, such as distinctive brand asset studies and measuring mental availability at crucial Category Entry Points (CEPs).Beyond my role's responsibilities, I strive to inspire the organization to adopt evidence-based marketing practices. I conduct training sessions on "How brands grow," integrating our category sales and shopper data as evidence.I am a strong advocate of Professor Byron Sharp and his colleagues at the Ehrenberg-Bass Institute. Their research has significantly enhanced my understanding of brand growth fundamentals, fueling my curiosity to seek the truth in marketing.
Current workplace
Andreas Wallin's current company
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Ipg Mediabrands
7 roles
Andreas Wallin work experience
A career timeline built from the work history available for this profile.
Nordic Media Manager
As a Nordic Media Manager and Marketing Strategist, I am responsible for orchestrating media purchases across the Nordic region for Lantmännen and Cerealia brands, such as Kungsörnen, Axa, Start, GoGreen, FinnCrisp and more. My role involves crafting cross-Nordic marketing strategies and providing well-founded media budget recommendations aligned with our business objectives. I apply evidence-based theories from the Ehrenberg-Bass Institute and other research to guide our media planning for success. I play a pivotal role in educating our organizations about the principles of "How Brands Grow" and effective marketing strategies, leveraging insights from shopper behavior and media consumption. Additionally, I actively support managers and category leads in matters related to marketing, consumer behavior, and brand growth.Contributions at Lantmännen:- Education and Motivation: Taught and inspired organization about the importance of evidence-based marketing principles to generate growth.- Nordic Marketing Resource: Worked with 10+ brands across 4 markets, with expertise beyond media and advertising.- Media Agency Leadership: Led strategic marketing efforts for media agency, setting objectives, guidelines, and aligning KPIs with business goals.- Business Case Analyses: Conducted comprehensive market analyses to aid budgeting.- Strategic Media Alignment: Developed growth-focused media strategies based on Ehrenberg-Bass Institute insights.- Consumer and Sales Analyses: Utilized EBI research for effective decision-making.- Evaluation by EBI: Work validated by Ehrenberg-Bass Institute.- Brand Health Tracker: Led creation of unique mental availability-based brand health tracker linked to important CEPs, pioneering in the Nordic region and internationally.- Distinctive Assets Measurement: Orchestrated projects to measure brand assets for creative and branding work insights.
Client Service Director (Member Of Executive Board)
Head of one of the client management teamMember of the executive boardClients: Telia, Arla, Elgiganten, Ikea
May 2016 - Dec 2020
Account Director
Responsibility to put together media strategies and implement tactical solutions for my clientsClients: Länsförsäkringar (banking/insurence), Synoptik (Retail), Svenska spel (lotterie), Unibail rodamco (Mall/retail), Lottoland (lotterie) etc.
Jun 2011 - May 2016
Account Director
Responsibility to put together media strategies and implement tactical solutions for my clientsClients: Teliasonera (telecom), Halebop (telecom), Zeta (FMCG), Glitter (retail), etc.
May 2004 - Jun 2011
Broadcast Director / Tv Advisor
Clients: Teliasonera (telecom), Halebop (telecom), Nestle (FMCG), Wrigley (FMCG), Burger king (restaurants/food), Coop (FMCG)
May 2004 - Dec 2005
May 1998 - May 2004
Team & coworkers
Colleagues at IPG Mediabrands
Other employees you can reach at lantmannen.se. View company contacts for 1986 employees →
MM
Maia Mathiesen
Colleague at Ipg MediabrandsRegion Of Southern Denmark, Denmark
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LE
Lisbeth Elbro Nielsen
Colleague at Ipg MediabrandsMiddelfart, Region Of Southern Denmark, Denmark
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UJ
Uno Johansson
Colleague at Ipg MediabrandsSweden
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JK
Jürgen Kjellberg
Colleague at Ipg MediabrandsÅstorp, Skåne County, Sweden
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MF
Martina Flink
Colleague at Ipg MediabrandsGreater Stockholm Metropolitan Area, Sweden
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CN
Christina Nilsson
Colleague at Ipg MediabrandsGreater Malmö Metropolitan Area, Sweden
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EB
Emma Bengtsson
Colleague at Ipg MediabrandsMalmo, Skåne County, Sweden
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JB
Jens Bengtsson
Colleague at Ipg MediabrandsSweden
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ML
Morgan Lundberg
Colleague at Ipg MediabrandsGreater Umeå Metropolitan Area, Sweden
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RH
Reza Hassanzade
Colleague at Ipg MediabrandsSweden
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Maia Mathiesen
Colleague at Ipg MediabrandsRegion Of Southern Denmark, Denmark
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LE
Lisbeth Elbro Nielsen
Colleague at Ipg MediabrandsMiddelfart, Region Of Southern Denmark, Denmark
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UJ
Uno Johansson
Colleague at Ipg MediabrandsSweden
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JK
Jürgen Kjellberg
Colleague at Ipg MediabrandsÅstorp, Skåne County, Sweden
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MF
Martina Flink
Colleague at Ipg MediabrandsGreater Stockholm Metropolitan Area, Sweden
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CN
Christina Nilsson
Colleague at Ipg MediabrandsGreater Malmö Metropolitan Area, Sweden
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EB
Emma Bengtsson
Colleague at Ipg MediabrandsMalmo, Skåne County, Sweden
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JB
Jens Bengtsson
Colleague at Ipg MediabrandsSweden
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ML
Morgan Lundberg
Colleague at Ipg MediabrandsGreater Umeå Metropolitan Area, Sweden
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RH
Reza Hassanzade
Colleague at Ipg MediabrandsSweden
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3 education records
Andreas Wallin education
Reklam & Kommunikation, Reklam
Berghs School Of Communication
Chef / Kock, Group Commander/ Gruppbefäl
Military Service / Militärtjänstgöring
Marknadsekonom, Marknadsföring
Frans Schartaus Handelsinstitut
FAQ
Frequently asked questions about Andreas Wallin
Quick answers generated from the profile data available on this page.
What company does Andreas Wallin work for?
Andreas Wallin works for IPG Mediabrands.
What is Andreas Wallin's role at IPG Mediabrands?
Andreas Wallin is listed as Director of Client Services and Marketing Insights at IPG Mediabrands.
Where is Andreas Wallin based?
Andreas Wallin is based in Stockholm, Stockholm County, Sweden while working with IPG Mediabrands.
What companies has Andreas Wallin worked for?
Andreas Wallin has worked for Ipg Mediabrands, Lantmännen, Carat, Mec, and Maxus Global.
Who are Andreas Wallin's colleagues at IPG Mediabrands?
Andreas Wallin's colleagues at IPG Mediabrands include Maia Mathiesen, Lisbeth Elbro Nielsen, Uno Johansson, Jürgen Kjellberg, and Martina Flink.
How can I contact Andreas Wallin?
You can use AeroLeads to view verified contact signals for Andreas Wallin at IPG Mediabrands, including work email, phone, and LinkedIn data when available.
What schools did Andreas Wallin attend?
Andreas Wallin holds Reklam & Kommunikation, Reklam from Berghs School Of Communication.
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