Senior Lead Director Of Art
CurrentSenior Lead Director of Art at zStudios, Zalando’s in-house Creative Hub, responsible for leading creative teams to produce top-tier visual content across diverse digital platforms and managing a team or 3 FTE`s. Overseeing all facets of production art direction for approximately 45K articles per year and crafting creative marketing campaigns for our 50M active customers. Driving the visual direction for innovative content creation, leveraging AI Generative Fill, CGI, Digital Outfit, considering industry trends. Directing external vendors in high-volume content production and developing internal teams for optimal performance. Managing project timelines and budgets while upholding brand consistency and quality standards through data-driven decisions. Leading guideline creation and setting the tone for Creative Direction.