Senior Lead Director of Art at zStudios, Zalando’s in-house Creative Hub, responsible for leading creative teams to produce top-tier visual content across diverse digital platforms and managing a team or 3 FTE`s. Overseeing all facets of production art direction for approximately 45K articles per year and crafting creative marketing campaigns for our 50M active customers. Driving the visual direction for innovative content creation, leveraging AI Generative Fill, CGI, Digital Outfit, considering industry trends. Directing external vendors in high-volume content production and developing internal teams for optimal performance. Managing project timelines and budgets while upholding brand consistency and quality standards through data-driven decisions. Leading guideline creation and setting the tone for Creative Direction.

Director of Art at zStudios, Zalando’s in-house Creative Hub, responsible for leading creative teams to produce top-tier visual content across diverse digital platforms. Overseeing all facets of production art direction for approximately 45K articles per year and crafting creative marketing campaigns for our 50M active customers. Driving the visual direction for innovative content creation, leveraging AI Generative Fill, CGI, Digital Outfit, considering industry trends. Directing external vendors in high-volume content production and developing internal teams for optimal performance. Managing project timelines and budgets while upholding brand consistency and quality standards through data-driven decisions. Leading guideline creation and setting the tone for Creative Direction.

Global Senior Manager of Media Design within Digital & Content Creation at the global headquarters. Responsible for leading in-house production teams to deliver innovative content across various global online channels and social media with 35M followers. Managing external partners and overseeing the content creation for internal communication to 65K global employees. Developing a team of 5 FTEs in Art Direction, UI/UX, Video & Motion, Audio, Photography, Graphic & Identity Design. Setting the creative direction of the organization as well as managing counterparts in all 7 global markets. Collaborating with brand partners like Lionel Messi and Pharrell Williams as well as the adidas board and senior leadership group.

Global Manager of Media Design within Digital & Content Creation at the global headquarters. Responsible for the creation of global content for external and internal audiences. Leading the development of UI/UX design for digital company platforms and driving the creation of brand direction & identity guidelines to ensure consistency and cohesiveness across all brand touchpoints. Significantly contributing the company's brand heat by leveraging expertise in design and art direction, aligned with consumer data and business objectives. Additionally, managing the production studio to ensure high-quality deliverables within designated timelines and budgets, developing junior team members, and acting as consultant for external partners and counterparts within the organization.

Manager of Media Designer (Digital Media & Events) for IMG Models (Global), IMG live (East Coast USA) and WME. Responsible for creating captivating content across a wide range of mediums, including graphics, photography, web formats, videos, 3D designs and PR. Managing end-to-end content production projects, ensuring seamless execution from pre- to post-production, and maintaining the sustainability of achievements. Developing comprehensive communication strategies that encompass online mediums, including digital platforms, video channels, mobile applications, social media, and other broadcast outlets. Optimising concepts to align with existing guidelines and brand communication, providing valuable insights as a creative consultant for business partners.

Manager of Visual Merchandising (Key City Stores) at the global headquarters. Responsible for the planning and execution of new store openings, working closely with multidisciplinary teams to meet demanding project deadlines. Collaborating with operational teams, sales, and retail managers to enhance fundamental business practices and drive the profitability of the organisation. Utilising technical and artistic skills to design captivating in-store visual concepts, create optimal floor plans and improve consumer experience. Designing seasonal window displays to showcase new collections. Monitoring and optimising statistical processes, including planning, data collection, analysis, and reporting, to facilitate data-based decision-making and increase the overall performance.

Design Freelancer for Editorial Productions in Sydney, Australia. Providing comprehensive design services across various mediums, including web, promotional, and digital media. Generating innovative editorial concepts based on client requirements, employing a wide range creative software tools to bring ideas to life. Serving as skilled photographer for marketing campaigns, capturing compelling images that align with clients objectives. Offer digital support, specialising in image retouching and post-production techniques to enhance visual assets for optimal impact.

Manager of Creative Production to Elizaveta Parodina, Andreas Ortner and Kristian Schuller. Providing essential support to the creative team in managing digital files, technical equipment, and project management for both web and print productions. Leading the production of advertisement and editorial photoshoots, ensuring the successful execution of creative visions. Employing creative software to oversee the pre- and post-production processes, including retouching, to enhance images and achieve desired visual outcomes. Managing two production studios in Munich, effectively organising workflows, assigning tasks, and documenting project milestones.