Driving marketing and communications projects for Diagnostic Imaging overall as well as cross-business for the Clinical Conditions, including:▪ Campaigns and assets tailored to internal and external audiences (e.g., articles, customer presentations, eBlasts, social media posts, videos, websites)▪ Internal events and workshops – from concept to evaluation▪ Communications for external congresses and tradeshows (e.g., RSNA, ECR)▪ Special projects to identify and implement new marketing trends, or to understand future changes in customer behaviorJuly - August 2021: 8-week role as Global Product Communications Manager for X-Ray Products (XP)▪ Responsible for digital pre-launch campaign to create awareness and generate contacts for new product feature launch▪ Concepting, producing, and releasing various assets (e.g., customer presentations, eBlasts, launch video, programmatic ads, social media posts, websites)▪ Coordinating internal and external stakeholders for successful campaign implementation and localization

▪ Organizing events and fair appearances (e.g., DRG seminar 2020)▪ Adapting global websites for regional use (managing agencies, release processes and implementation)▪ Planning and creating Google Ads campaigns (including evaluation and optimization)▪ Developing personas and customer journeys for C-level customers▪ Concepting as well as producing marketing and communications material for various products (e.g., lifehacks, online symposia, webcasts, sales presentations, flyers, brochures)

▪ Creating a Digital Asset Management database▪ Concepting and producing marketing collateral▪ Creating an Amazon brand store for Siemens electrical products

▪ Organization and on-site work at fairs (e.g., DMEA 2018)▪ Creating Intranet pages and sales documents▪ Care of CRM database ‘Shareville’

▪ Organizing external fair appearances▪ Customer acquisition support▪ Team assistance and travel management

▪ Organizing external fair appearances▪ Customer acquisition support▪ Team assistance and travel management

▪ Press-clipping▪ Market and competitor analysis▪ Creating a competitor database

▪ Care of web-shop and company websites▪ Creating Google Ads campaigns▪ Measuring success with Google Analytics