Managing the brand portfolio of William Grant's & Sons (Hendrick's, Glenfiddich, Monkey Shoulder etc.)Managing the annual and long-range brand planning cycleGenerating, assessing & recommending growth.Gathering and analyzing in-market performanceExecuting consumer communications strategies

Analyzed sales using sales tools and spreadsheets.Planned marketing programs, advertising campaigns, and promotions.Managed multiple brands in Retail and Ho.Re.Ca sectors. Created marketing strategies online and online by ad tech, conceived positioning statement with a vision committed to the company's value propositions for different brands.

Created a pleasant in-store customer experience. Supervised nine employees from a cross-functional team and coordinated projects. Designed store layouts and cladograms(shelving) and improved customer experience; sales increased over 23% monthly. Project management plans and strategies, utilizing yearly promotional methods, monthly budget, programming and testing strategies.

Developed digital advertising and managed social media channels using digital content strategies, which boosted brand awareness by 37%. Devised competitive strategies to support revenue generation. Defined the brand identity, positioning and value propositions.

Created demand generation strategy by designing new packaging and labelling without increasing the marketing budget; as a result, sales increased by 16%, and the ROI was 300%.Developed digital advertising and managed social media channels using digital content strategies, which boosted brand awareness by 37%.Defined the brand strategy, positioning and value propositions using creative briefs.

Team leader as Corporal Manager Communication as Media operator and Cryptographer