Andrea Sangster Email & Phone Number

Kitchener, Canada

• While at Miovision, I collaborated with the product, engineering, and other cross-functional teams to bring the company’s next-generation traffic data collection device to market (September 2022). I created and managed.
• Provided content and SME support for lead-generation & sales activities for the traffic studies line of business
• Wrote the storyboard & script, directed, and edited the pre-launch product overview video
• Created and managed session abstract submissions for North American industry events
• Presented product/industry overview sessions for bi-weekly new hire orientation
• Supported product launches, collateral and website content for other lines of business

Kitchener, Canada

As with any fast-growing company, the marketing team’s focus was to create awareness for Alert Labs solutions and generate leads for the internal sales team and distribution/reseller channels. We leveraged each of our strengths to create content and execute the go-to-market strategies. As Marketing Programs Manager, I also planned and delivered programs.

Waterloo, Ontario

As Manager, Marketing Operations, I led a team that planned, developed and executed targeted marketing activities that align with thought leadership, product lifecycle and lead generation strategies and goals, as well as support and contribute to client projects, as required.* Marketing programs & campaigns: Led the development and maintenance of.

This role began as an individual contributor and evolved into a management role for a growing team. Working with the product management, sales and executive teams, the planning, development, distribution and management of all inbound & outbound marketing activities were conducted by me; then over time, many of the individual tasks were planned, executed.

• Providing professional marketing services quickly and efficiently for companies (such as the University of Waterloo Stratford Campus and others) who need to tell their story, increase awareness, drive sales and get.
• Copywriting, editing, proof reading – web content, brochures, case studies, descriptions, presentations, newsletters, policy/procedure documents, social media
• Research – eMarketing/advertising opportunities, mailing lists, media… Show more Providing professional marketing services quickly and efficiently for companies (such as the University of Waterloo Stratford Campus and.
• Research – eMarketing/advertising opportunities, mailing lists, media contacts, go-to-market opportunities
• Project planning & advice
• And more… Show less

Collaborated with the product management team to develop the go-to-market strategy for products within the business line of projectors and display systems and gained organization-wide recognition for top-tier editorial coverage and capturing coveted industry awards. Implemented global online collaboration site for sales and marketing tools and resources.*.

See description above.

Waterloo, Ontario

At OpenText, I was fortunate to hold a variety of marketing roles that enabled me to collaborate and learn with global teams and partners. I managed several major projects including three simultaneous user conferences in Europe, and strategic marketing and sales enablement programs with OpenText’s global channel partners and strategic alliances.* Program.

Ontario, Canada

Held simultaneous roles in sales and marketing at this self-funded, early stage, start up company. Digital Frog’s software provided digital, educational (biology and ecology) content for the K-12 education market. * Managed the direct sales process for end users, as well as channel sales and partner relationships * Developed and implemented targeted.

London And Kitchener, Ontario

Highlights include: * Managing over $10 million in sales revenue and inventory for a number of departments and the staff within each department * Planning and executing training programs for new sales associates, products and promotions*As manager for the home furnishing departments, in response to customer requests, I created and implemented an online.