While at Miovision, I collaborated with the product, engineering, and other cross-functional teams to bring the company’s next-generation traffic data collection device to market (September 2022). I created and managed the product positioning, messaging and content development (including regionalization) to support marketing, sales enablement, corporate communications, and customer support initiatives. In addition to the international GTM and marketing launch deliverables, I… Show more While at Miovision, I collaborated with the product, engineering, and other cross-functional teams to bring the company’s next-generation traffic data collection device to market (September 2022). I created and managed the product positioning, messaging and content development (including regionalization) to support marketing, sales enablement, corporate communications, and customer support initiatives. In addition to the international GTM and marketing launch deliverables, I also:• Provided content and SME support for lead-generation & sales activities for the traffic studies line of business• Wrote the storyboard & script, directed, and edited the pre-launch product overview video• Created and managed session abstract submissions for North American industry events• Presented product/industry overview sessions for bi-weekly new hire orientation• Supported product launches, collateral and website content for other lines of business• Maintained the competitive intelligence program Show less

As with any fast-growing company, the marketing team’s focus was to create awareness for Alert Labs solutions and generate leads for the internal sales team and distribution/reseller channels. We leveraged each of our strengths to create content and execute the go-to-market strategies. As Marketing Programs Manager, I also planned and delivered programs that aligned with Alert Labs target markets, and managed product launch schedules and deliverables, media relations, tradeshow/webinar & event… Show more As with any fast-growing company, the marketing team’s focus was to create awareness for Alert Labs solutions and generate leads for the internal sales team and distribution/reseller channels. We leveraged each of our strengths to create content and execute the go-to-market strategies. As Marketing Programs Manager, I also planned and delivered programs that aligned with Alert Labs target markets, and managed product launch schedules and deliverables, media relations, tradeshow/webinar & event planning. I enjoyed collaborating with the sales, customer support and executive teams to ensure success for our partners and customers. Show less

As Manager, Marketing Operations, I led a team that planned, developed and executed targeted marketing activities that align with thought leadership, product lifecycle and lead generation strategies and goals, as well as support and contribute to client projects, as required.* Marketing programs & campaigns: Led the development and maintenance of cost-effective collateral, case studies, web content, videos and sales-enablement tools. Managed and promoted applicable awards for clients… Show more As Manager, Marketing Operations, I led a team that planned, developed and executed targeted marketing activities that align with thought leadership, product lifecycle and lead generation strategies and goals, as well as support and contribute to client projects, as required.* Marketing programs & campaigns: Led the development and maintenance of cost-effective collateral, case studies, web content, videos and sales-enablement tools. Managed and promoted applicable awards for clients. Planned and executed targeted advertising campaigns & manage relationships with publications * Event management & promotional items: Led the marketing team to manage and develop an integrated events program that includes webinars, client events as well as US and Canadian trade shows* Brand management: Developed and managed corporate and product brand standards and guidelines* Digital media: Collaborated with internal stakeholders to develop and manage content for the corporate website, social media sites, newsletters, and targeted client communications* Product marketing: Collaborated with product teams to ensure product messaging, positioning and technical specifications are communicated according to Public Sector market, buying drivers and user needs Show less

This role began as an individual contributor and evolved into a management role for a growing team. Working with the product management, sales and executive teams, the planning, development, distribution and management of all inbound & outbound marketing activities were conducted by me; then over time, many of the individual tasks were planned, executed and managed according to the expertise of the team. As a growing company, in a fast-paced, growth industry, the implementation of processes and… Show more This role began as an individual contributor and evolved into a management role for a growing team. Working with the product management, sales and executive teams, the planning, development, distribution and management of all inbound & outbound marketing activities were conducted by me; then over time, many of the individual tasks were planned, executed and managed according to the expertise of the team. As a growing company, in a fast-paced, growth industry, the implementation of processes and infrastructure that supported corporate and sales goals was also a priority. * Program & product marketing: Created and maintained cost-effective marketing collateral & sales tools, web content and videos for the sales team and channel partners. Led the team through the development and management of plans, schedules, budgets, campaigns, metrics, media relations and advertising programs that supported the corporate strategy and sales goals* Digital media: Content creation and management of corporate & social media sites, customer & partner communications Marketing automation: Implemented marketing automation processes and CRM integration* Storytelling & sales enablement: Created and promoted customer stories & blogs, whitepapers and videos to facilitate sales goals & strengthen relationships* Event management & promotional items: Developed and expanded event program to include trade shows, seminars & webinars * Media relations: Promoted & established thought leadership via editorial content, global media relationships, interviews and other requests; created and distributed press releases* Brand management & advertising: Managed and established corporate brand standards and guidelines; research, planned, executed advertising campaigns* Technical knowledge and expertise: Collaborated with product management to ensure product messaging, positioning and technical specifications were communicated to customers according to market, buying drivers and user needs Show less

Providing professional marketing services quickly and efficiently for companies (such as the University of Waterloo Stratford Campus and others) who need to tell their story, increase awareness, drive sales and get their products/services out the door. • Copywriting, editing, proof reading – web content, brochures, case studies, descriptions, presentations, newsletters, policy/procedure documents, social media• Research – eMarketing/advertising opportunities, mailing lists, media… Show more Providing professional marketing services quickly and efficiently for companies (such as the University of Waterloo Stratford Campus and others) who need to tell their story, increase awareness, drive sales and get their products/services out the door. • Copywriting, editing, proof reading – web content, brochures, case studies, descriptions, presentations, newsletters, policy/procedure documents, social media• Research – eMarketing/advertising opportunities, mailing lists, media contacts, go-to-market opportunities• Project planning & advice• And more… Show less

Collaborated with the product management team to develop the go-to-market strategy for products within the business line of projectors and display systems and gained organization-wide recognition for top-tier editorial coverage and capturing coveted industry awards. Implemented global online collaboration site for sales and marketing tools and resources.* Program and product management: Led my team through the product lifecycle, including developing and managing plans, schedules, budgets… Show more Collaborated with the product management team to develop the go-to-market strategy for products within the business line of projectors and display systems and gained organization-wide recognition for top-tier editorial coverage and capturing coveted industry awards. Implemented global online collaboration site for sales and marketing tools and resources.* Program and product management: Led my team through the product lifecycle, including developing and managing plans, schedules, budgets, and pre- and post-launch campaigns and advertising. Created and maintained cost-effective marketing collateral, web content, product-focused videos and sales enablement tools for the Global Christie sales teams and partner channels. Organized and facilitated focus groups and meetings to gather detailed customer feedback. Engaged with product management and engineering to ensure total understanding of features, benefits, and market potential of each product.* Event and press management: Successfully meeting project milestones and budget; planned, managed and implemented the marketing communications, advertising, social media and onsite support for four premier industry shows per year, plus a handful of regional and local events, workshops and sponsorships. Implemented more streamlined onsite lead qualifying and post-conference processes to ensure that contact with end users and channel occurred within one week of show.* Sales and channel enablement: Created and promoted customer-win stories, video case studies and technical papers to facilitate sales goals and strengthen relationships with the channel partners. Planned and transformed concepts into tailored sales and customer service programs and channel promotions that increased awareness and sales revenue. * Technical knowledge and expertise: Ensured understanding of product messaging, positioning and technical specifications in order to communicate to customers according to market, buying drivers and user needs. Show less

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At OpenText, I was fortunate to hold a variety of marketing roles that enabled me to collaborate and learn with global teams and partners. I managed several major projects including three simultaneous user conferences in Europe, and strategic marketing and sales enablement programs with OpenText’s global channel partners and strategic alliances.* Program and product management: Planned and developed cost-effective marketing strategies and programs that met project milestones, and included… Show more At OpenText, I was fortunate to hold a variety of marketing roles that enabled me to collaborate and learn with global teams and partners. I managed several major projects including three simultaneous user conferences in Europe, and strategic marketing and sales enablement programs with OpenText’s global channel partners and strategic alliances.* Program and product management: Planned and developed cost-effective marketing strategies and programs that met project milestones, and included internal/external communications, direct mail campaigns, web content development and management.* Event management: Designed and implemented the marketing programs and logistical details for various customer and industry events, including partner events and awards, customer appreciation receptions and golf tournaments. Streamlined the online user conference registration and payment system, improving quality, fee collection and reducing maintenance costs. * Channel management: Achieved the highest revenue and a 40% increase in partner participation for the 2007 user conference. Show less

Held simultaneous roles in sales and marketing at this self-funded, early stage, start up company. Digital Frog’s software provided digital, educational (biology and ecology) content for the K-12 education market. * Managed the direct sales process for end users, as well as channel sales and partner relationships * Developed and implemented targeted marketing programs and campaigns* Targeted Ministries and State Departments of Education to secure province/statewide purchases (ie… Show more Held simultaneous roles in sales and marketing at this self-funded, early stage, start up company. Digital Frog’s software provided digital, educational (biology and ecology) content for the K-12 education market. * Managed the direct sales process for end users, as well as channel sales and partner relationships * Developed and implemented targeted marketing programs and campaigns* Targeted Ministries and State Departments of Education to secure province/statewide purchases (ie. Ontario/Texas) * Copy edited, alpha/beta-tested and contributed to other functions as required. Show less

Highlights include: * Managing over $10 million in sales revenue and inventory for a number of departments and the staff within each department * Planning and executing training programs for new sales associates, products and promotions*As manager for the home furnishing departments, in response to customer requests, I created and implemented an online bridal registry system for the Kitchener store that was a pre-cursor to the corporate, nationwide system.Trade shows and… Show more Highlights include: * Managing over $10 million in sales revenue and inventory for a number of departments and the staff within each department * Planning and executing training programs for new sales associates, products and promotions*As manager for the home furnishing departments, in response to customer requests, I created and implemented an online bridal registry system for the Kitchener store that was a pre-cursor to the corporate, nationwide system.Trade shows and events: * Kitchener Wedding Dreams, Bridal Show 1997 * K-W Home Show 1994 Show less