Andrea Lim Email & Phone Number

Singapore

• Lead global social media strategy for @lovebonito, managing accounts on Instagram (545k followers), Facebook (328k followers), and TikTok (112k followers)
• Serves as centre-of-excellence for 6 key country markets (SG, MY, ID, HK, US & PH) to localise resources, channels and global campaigns to efficiently drive KPIs while adhering to brand guidelines
• Develop best practices, SOPs, and social toolkits to maintain brand integrity and guide cross-functional teams
• Plans and executes global social activations, driving community engagement and amplifying brand presence
• Social coverage of branded activations and events held in Singapore
• Monitor and analyse social media performance, leveraging insights to optimise strategies and content

Singapore

• Key highlights:
• Implemented strategies that achieved double-digit growth in key metrics, including 29% in social engagement, 40% in orders, 50% in CR & 70% in revenue for organic social traffic (as of Dec 2023)
• Led successful brand flip and social content strategy for all social accounts during rebranding campaign in March 2024.
• Led social centralisation & diversification strategy for global IG & FB

Singapore

• Social Media Lead [Managing @lovebonitosg on IG & FB]. Grew IG base by 75% [54k as of Sep 2023].
• Planned social content calendar, wrote copies, created content and conducted weekly/monthly performance reviews of local social channels
• Worked with creative team, external partners and relevant content creators for social content assets
• Created framework to cast 17 real women of diverse backgrounds as talents for localised social content
• Handled onsite optimisation and review for Love, Bonito SG [https://www.lovebonito.com/sg

Singapore

• Strategised and launched localised IG @lovebonitosg (16 Apr 2022). Collaborated with global team to ensure brand integrity.
• Managed all online touch points (website, eDM, and social media - IG, FB)
• Achieved YoY traffic growth of 40% for eDM and 48% for organic social through strategic efforts (2022 > 2023)
• Planned and executed a comprehensive omni-channel reopening campaign of Love, Bonito 313's outlet (May 2022) - Observed footfall of 17.5k on opening weekend
• Planned and executed digital touch points for opening campaign of Love, Bonito's Waterway Point (Dec 2022) - Observed footfall of 13k during opening weekend

Singapore

• Assisted in planning and execution of branded campaigns across online and offline touch points
• Assisted in onboarding over 150 KOLs into Influencer Programme
• Planned content and communications schedule for eDM and social media (FB)
• Reviewed efforts through weekly/monthly campaign performances
• Onboarded external partners onto LBCommunity+ (Love, Bonito's Loyalty Program)
• Coordinated retail marketing collaterals for in-store touch points

Singapore

• Built up a base of more than 573 students through my weekly hip hop classes
• Conducting of weekly dance choreography classes
• Conduct replacement classes whenever necessary
• Choreographed a Hip Hop dance item consisting of 18 dancers for Converge Recital 2023 - Came up with the creative concept and costume direction

• Utilised SEO tools to boost organic traffic and generate leads for client websites
• Developed engaging content, including product/brand copies, service pages, and blog articles for 17 clients
• Authored a total of 28 keyword-rich articles for a diverse variety of topics
• Created relevant infographics and banners for content visibility
• Improved clients’ websites with WordPress builders, boosting user experience and SEO
• Increased online visibility by promoting content to relevant partners and building high-quality backlinksClients include: Pet Lovers Centre, House of Amber Nectar, Invisalign, HomeRenoGuru, HomeTeamNS, Hearing Partners

Singapore

Singapore

• Developed social media content pillars and monthly calendars for both existing and potential clients
• Assisted in media analytics for client's Facebook and Instagram pages
• Created social media schedules based on analytics
• Engaged with suitable KOLs for clients' influencer features
• Assisted in shoots when necessary

Singapore

• Provided relevant product recommendations and services based on customers' needs
• Assisted in the social media content creation for outlet's social media platform

Singapore

• Assisted in execution and review of "Live Your Movies in Shaw Theatres IMAX" - Shaw IMAX's 2016 summer campaign
• Daily media monitoring for films distributed by Shaw (inclusive of feature films and IMAX).
• Assistance in market research
• Liaised with in-house designers to create collaterals for social media platforms (FB, IG)
• Copywriting for social media post captions
• Sending invites and monitoring RSVPs for movie premieres

Bachelor'S Degree, Sociology, Honours (Distinction)

Activities and Societies: NTU MJ Hip Hop ClubDance Captain MJ Hip Hop Dance Club • Worked together with the instructors and teaching crew.

Diploma Of Education, Mass Communication/Media Studies

Activities and Societies: New Revolving Age Hip Hop Club, Ngee Ann Student Union Entertainment Subcommittee Member, RED (Roadmap to.