• Lead global social media strategy for @lovebonito, managing accounts on Instagram (545k followers), Facebook (328k followers), and TikTok (112k followers)• Serves as centre-of-excellence for 6 key country markets (SG, MY, ID, HK, US & PH) to localise resources, channels and global campaigns to efficiently drive KPIs while adhering to brand guidelines• Develop best practices, SOPs, and social toolkits to maintain brand integrity and guide cross-functional teams• Plans and executes global social activations, driving community engagement and amplifying brand presence• Social coverage of branded activations and events held in Singapore• Monitor and analyse social media performance, leveraging insights to optimise strategies and content• Staying on top of social media trends - incorporating relevant ones into strategies to keep content relevant and engagingKey Highlights: • +12% YoY base growth in global TikTok with revised content strategy• Higher conversions and leads generated from organic social: +10% YoY orders, +17% conversion rate, +54% new customers• Spearheaded IG Live Selling Strategy

Key highlights:• Implemented strategies that achieved double-digit growth in key metrics, including 29% in social engagement, 40% in orders, 50% in CR & 70% in revenue for organic social traffic (as of Dec 2023)• Led successful brand flip and social content strategy for all social accounts during rebranding campaign in March 2024.• Led social centralisation & diversification strategy for global IG & FB

• Social Media Lead [Managing @lovebonitosg on IG & FB]. Grew IG base by 75% [54k as of Sep 2023]. • Planned social content calendar, wrote copies, created content and conducted weekly/monthly performance reviews of local social channels• Worked with creative team, external partners and relevant content creators for social content assets• Created framework to cast 17 real women of diverse backgrounds as talents for localised social content• Handled onsite optimisation and review for Love, Bonito SG [https://www.lovebonito.com/sg

• Strategised and launched localised IG @lovebonitosg (16 Apr 2022). Collaborated with global team to ensure brand integrity.• Managed all online touch points (website, eDM, and social media - IG, FB) • Achieved YoY traffic growth of 40% for eDM and 48% for organic social through strategic efforts (2022 > 2023)• Planned and executed a comprehensive omni-channel reopening campaign of Love, Bonito 313's outlet (May 2022) - Observed footfall of 17.5k on opening weekend• Planned and executed digital touch points for opening campaign of Love, Bonito's Waterway Point (Dec 2022) - Observed footfall of 13k during opening weekend

• Assisted in planning and execution of branded campaigns across online and offline touch points • Assisted in onboarding over 150 KOLs into Influencer Programme• Planned content and communications schedule for eDM and social media (FB)• Reviewed efforts through weekly/monthly campaign performances• Onboarded external partners onto LBCommunity+ (Love, Bonito's Loyalty Program)• Coordinated retail marketing collaterals for in-store touch points

Built up a base of more than 573 students through my weekly hip hop classes • Conducting of weekly dance choreography classes• Conduct replacement classes whenever necessary• Choreographed a Hip Hop dance item consisting of 18 dancers for Converge Recital 2023 - Came up with the creative concept and costume direction

• Utilised SEO tools to boost organic traffic and generate leads for client websites• Developed engaging content, including product/brand copies, service pages, and blog articles for 17 clients• Authored a total of 28 keyword-rich articles for a diverse variety of topics • Created relevant infographics and banners for content visibility• Improved clients’ websites with WordPress builders, boosting user experience and SEO• Increased online visibility by promoting content to relevant partners and building high-quality backlinksClients include: Pet Lovers Centre, House of Amber Nectar, Invisalign, HomeRenoGuru, HomeTeamNS, Hearing Partners

• Developed social media content pillars and monthly calendars for both existing and potential clients• Assisted in media analytics for client's Facebook and Instagram pages• Created social media schedules based on analytics• Engaged with suitable KOLs for clients' influencer features• Assisted in shoots when necessary

• Provided relevant product recommendations and services based on customers' needs• Assisted in the social media content creation for outlet's social media platform

• Assisted in execution and review of "Live Your Movies in Shaw Theatres IMAX" - Shaw IMAX's 2016 summer campaign• Daily media monitoring for films distributed by Shaw (inclusive of feature films and IMAX). • Assistance in market research• Liaised with in-house designers to create collaterals for social media platforms (FB, IG)• Copywriting for social media post captions• Sending invites and monitoring RSVPs for movie premieres