MOTUL FIM Superbike World Championship

Social Media Manager & Communication Specialist for the Italian social platform of Jamaica Tourist Board (JTB). JTB is an agency of the Jamaican Ministry of Tourism and Entertainment. The organization markets the uniqueness of destination Jamaica through creative programmes and advertisements worldwide, so that Jamaica remains the premier Caribbean tourism destination.• Managed the entire Social Media Platform• 13.730 FB contacts on the page Visit Jamaica Italy• Collaboration with some major international tourist agency (Press Tours, Sandals Resort, Veratour ecc.)• Create Awareness amongst the traveling public through a sound PR plan aimed at confirming Jamaica's position as a preferred destination

(Team Pata by Martini is a winning motorcycle team competing in the World Superbike / Supersport Championship. The event is beamed live to 98 television networks covering 180 countries globally and an audience of over 2 billion)Main responsibilities include:Reporting to the Racing Manager, key responsibilities include:• Take end-to-end responsibility for all marketing, PR, advertising and communication activities of the team. Assist the rider & racing team with effective marketing & advertising strategies.• Judiciously prepare brochures & marketing materials. Write effective business proposals, speeches, team presentations and articles for national sports magazines. Prepare details of marketing activities for sponsors.• Involve in copywriting for marketing materials used in print & web (directly and through agencies), press releases & press kits, press conferences, advertorials, building media relations & tracking media mentions.• Work closely with top brands like Motorola and NEC to develop, coordinate and execute team promotional programs.• Meticulously manage the team’s activities in international events such as Motorbike Expo, EICMA and Motodays. Accountable for design of clothing, bike livery and giveaways products.• Astutely handle coordination of the team’s websites (from content to design) and reinforce the image of the team through daily interactions with sportspersons from different countries.• Successfully led a technical partnership with Yamaha Motor Europe.

The firm is a leading Web Agency in Rome providing services in marketing & communication, online & offline design, web site development, brand promotion and event organization• Tasked with the primary responsibility of copy / business writing for major clients such as National Institute of Geophysics, Luca Scassa (rider in World Superbike Championship), Cristian Ledesma (Football player in Serie A) and Italiangolftours.com.,• Wrote highly impacting copy / content for websites, advertising campaigns, marketing materials (print & web), press releases, company profiles, catalogs, course guides and training brochures (for Sales Reps).• Proofread copies for spelling and grammar. Kept clients updated on marketing activities.